If you own a Magento store and are looking forward to learning a few techniques that can help you improve e-commerce growth, congratulations, you are in the right place. At this juncture, we shall discuss the most proven methodologies used by Magento developers and website owners to shoot up the sales graph of E-Stores. Nevertheless, the most dependable eCommerce techniques globally.
Online retail or eCommerce isn’t something new, but it’s a practice that gained a boom worldwide in the current century. Digital commerce involves making transactions “buying and selling” of goods and services electronically. It supports a wide range of activities like shopping, banking, entertainment and so on.
With the advancement in technology, there are different platforms that designers and developers use to create interfaces to facilitate online retail. CMS ‘Content Management Systems’ like WordPress, Drupal, and Wix are crucial technologies, not forgetting online eCommerce platforms like Magento, Shopify and WooCommerce that website builders use.
RedSeer estimates that eCommerce will have a base of 190 million users by the end of 2021, with sales worth $55 billion. With B2C headlining in the eCommerce world, B2B eCommerce is the new face with customers expecting the first class B2C-like customer experiences whenever they visit a store.
Magento is a top-notch technology when it comes to the eCommerce sphere. The platform offers a range of capabilities and functionalities for retailers. With that, we can say that Magento is built with a tagline of digital commerce in mind. The platform provides the best-in-class experience for both developers and end-users. It also comes with robust features and tools that allow seamless catalogue management, scalability, integrations and maintenance.
With it, B2C and B2B merchants can adapt their stores or websites to meet customer demands and expectations. Nevertheless, they can keep customers engaged and run any marketing campaign successfully.
Proven Magento Store Growth Techniques
Apart from choosing the right Magento developer, a merchant needs a strategic approach while running the store. Besides focusing on short-term goals like selling online, a retailer needs to prep the store for growth in terms of customers, orders, sales, and ROI. If you intend to adopt or adapt Magento for eCommerce, here are the best growth techniques for your e-store.
- Consider Customization, Extensions & Integrations
Different eCommerce stores require unique integrations and support features. It’s crucial to understand your customer and design your store for easy accessibility and usability. Magento provides an array of extensions, APIs, features, and modules to prep your store for growth and expansion regardless of what you sell.
With a good website developer, a merchant can have the store customized to function and look in the desired way. In this way, the website is tailored for credibility, customer expectations and effective marketing.
- Opt for Omnichannel Strategies
Modern customers have huge expectations due to technological advancements. They want to buy whenever, whatever, and wherever they feel like using any device they prefer, i.e. desktop, laptop or mobile phone. With that, merchants that fail to facilitate a seamless buying experience only cultivate their downfall. Online customers expect an effortless buying journey from the start to the checkout point. On the other hand, an omnichannel approach provides proper back-end store management as a merchant can craft marketing campaigns and strategies as per the customer data and convenience.
- Improve Website Loading Speed
The more your website takes long to load, the more you will lose customers and credible visitors! Similarly, your ranking on search engines like Google is affected as they aim at providing the best experiences to users. Google prefers websites (mobile and desktop) that take 3 or fewer seconds to load. Worst of all, 53% of mobile visitors abandon sites that require more than 3 seconds to load, terming it a bad experience. Therefore, analyze your website’s load time to ensure that it falls within Google’s recommended page load brackets.
- Mobile/ Store Optimization
The population of mobile users is taking the globe by storm and currently stands at 73.9% worldwide. 2021 has a total of 7.1 billion users, and predictions expect an additional 0.25 billion in 2022 globally. With an ever-growing population of smartphone users, 57% stress that they can’t recommend poorly crafted websites. That means a store must be end-to-end optimized to attract traffic, meet visitors’ expectations and attract new customers.
- Drive Relevant Traffic
This is the area where you have to spend more energy. Bringing in more relevant traffic to your store increases revenue and helps you in increasing your sales. First of all, you have to rely on multiple sources of leads. Google Ads is also used for small-scale business, but what about other niche channels like Facebook Ads, stumbling upon paid discovery, Yahoo ads, Reddit ads, Google merchants, etc. Try either of them on a small scale and then scale it higher based on performance.
- Use Social Sites Effectively
Social media platforms like Facebook, Twitter, and Google+ have a significant role in advertising products, and they are vital in building the brand name of any E-Store.
Social Media Marketing (SMM) has grown exponentially in the past few years and is a preferred marketing channel for many e-commerce giants- like Amazon, Flipkart, etc. Underestimating the power of these marketing channels, especially now with the affiliate marketing trends, would be a huge and costly mistake.
- Product Reviews
Set up strategies to send out an email to all those who have bought a product from your store. Ask them nicely if they are interested in writing a review of the product they just purchased. Gift them Discount Coupons on writing reviews. This solves two purposes- if your customer comes back and writes a review, they validate your product and might pay you an additional visit. While doing so, they may end up buying something else. Moreover, they will write a review for others to read; such reviews help boost the confidence of other prospective buyers.
- Publish Valid Contact Information
Many buyers look for contact information for the trust factor before buying anything from any store. It’s best if you publish who you are, disclaimers, privacy and refund policies, store timings, etc. Keep in mind that an online store needs a TRUST FACTOR, so don’t underestimate the importance of these small things. Obvious to many, but some online stores fail in this arena.
- Tracking & Measuring Efforts
Use tools like Google Analytics, Google Webmaster, and others to keep an eye on your site performance. Understanding it’s performance helps you move in the right direction. If you’re using promotional emails, tracking them is super important. If something is not working for you despite several efforts, divert your attention to better performing metrics. Keep an eye on revenues, especially if you are using paid promotions like Google Ads.
Wrapping It Up
Kinex media’s online marketing team can help you manage your ad campaigns and provide you with the best SEO service to optimize your rank on Google Search. We also have experienced Magento developers to craft a customized e-store for your business and audience. For more information about Magento eCommerce development services, don’t hesitate to get in touch with our digital agency.