The glorious future of web design that is just on the horizon can make any designer worth their mettle, excited to no end. As we enter a new era of modern web design that is not just advanced and forward, but also sensitive and opinionated, it becomes impossible to stay away from the trends that are currently ruling the industry.
There’s an unending list of delusional designers who resist the change. Trends, born out of curiosity, drive the passion in us to create revolutionary things. In the dynamicity of the digital era, many trends come and disappear without anyone noticing. We have concluded some designing patterns that will be used by designers, web designing companies around the globe.
The title clears it all. The process begins with creating designs for mobiles first and then moving to bigger screens. Smartphones know the lay of the land any good web designer has the perfect sense to infuse mobile-responsiveness in their website’s design.
Companies understand the importance of mobile devices and getting their sites redesigned. Hence, crafting a clutter-free content for a small screen device has become imperative because it drives morethan 75% to the site, which will boost in the future.
Instead of being a tacked-off thought to the desktop version, your duty is to design a website for small devices to have better user experience and broader business transaction chances.
Although the responsive designing technique is years older, it will continue to level up the game in the future. Still, a lot of branded websites aren’t responsive, and that will turn into a nightmare for them if they don’t alter their strategy.
The best thing about responsive designing is, businesses have to pay for a single time for getting their website designed, and they don’t have to build a separate website for mobiles and desktops. All can be done within one URL – and you don’t have to pay extra to manage two URLs. In addition, having one URL will help you to track data and visitors’ journey in a better and efficient way.
Another factor is Google algorithms that significantly boost websites, which are responsive and have better user relevancy. Often it has been noticed that many responsive websites fail to trim the unnecessary fat on their responsive design that confuses users, resulting in higher bounce rate and low ranking in search results.
Even if we keep the ranking factor aside, the user experience matters the most. According to a survey by Experience Dynamics, 79% of users bounce to other websites if a website isn’t optimized for mobile. It’s a clear indication for businesses what to do.
Using Rapid Prototyping tools
Although it doesn’t come under the web design category per se, it still holds importance when you are harnessing the power through rapid prototyping tools that are revolutionary to the web designing industry.
Adobe XD, Sketch, Figma, and Marvel are some of the most recognized industry tools for UI and UX designers to complement their work too low and high fidelity prototypes of sites, without ever writing a single line of code.
The inbuilt features allow designers to understand how their website will look as it allows designing in the browser. Moreover, it breaks the barricade of waiting hours until the design doesn’t get uploaded on servers.
Another benefit of these applications is to show clients how animations and transitions will work in real-time. These apps save a heck lot of your time that otherwise goes in describing every little detail to a client.
UI Patterns Framework
That’s an unending debate about similar-looking websites, and it just a waste of time to discuss just for the sake of arguing over the topic. Hence, we choose not to talk about it. Rather than that, we try to find better solutions to stand out from the crowd.
Undoubtedly, UI and UX patterns and designing techniques have really impacted the overall performance of websites and have made them user-friendly. In the last few years, WordPress and pre-installed themes’ popularity has increased significantly, which really affected the overall look of what websites look today. Moreover, with the strong marketing departments and advanced features by theme designing companies, many businesses prefer to buy them for customization, instead of creating something out of the box from scratch.
Since there’s so much competition in the market, many already established branded sites can’t afford to take the risk because a little-failed experiment can really damage their business. Hence, they look for tried-and-tested patterns.
In the year 2014, Google launched Material Design Language to provide a better user experience by introducing design principles and guides. If you study many of Google’s most used applications, then you will understand how Google itself is using it, too. And why businesses need to introduce it to their websites to synchronize with search engine results perfectly.
Since the dawn of UI patterns, UX has become truly important. Hence, businesses need to get away with stock images, videos and bespoke their awesomeness with original and self-generated content. There are many premium websites that offer HD stock images, but what if your rivals are also using the same because anyone can purchase it and those are royalty-free?
In the brand-conscious world, users want authenticity from their favourite brands. Now donning an invisible cloak and using free or paid images won’t work because people have become highly aware of their surroundings and can easily detect the similarities among the same niche websites. Perhaps that’s why Amazon.com hardly changes its overall design because it is very different and already recognized outlook by billions around the globe.
Brands that want to strike a connection need to be highly creative and get out of their comfort zone to find a muse in the unlikeliest places. They need to work on their newly carved image and show their followers what they are missing if they don’t visit them on a regular basis.
It’s the industry’s proven methodology that bespoke your imagination and sparks your creative interest in designs. Moreover, it allows you to create standalone winning designs that are original in ideas and are implanted with hidden messages.
Illustrations, how beautiful may seem, needs real-time experience and expertise to create designs that are personalized and tailored to a specific brand to increase their value in their crowded marketplace. It has been noticed that customized branding content often imprints a great impression on visitors’ minds and make them awestruck with the hard work and talent behind the creation.
Dribble is a great example to see what the world is working on. It has a complete gallery to inspire your creative juices for a better view, stance, and glance at your work.
Nearly a decade ago, when Steve Jobs accentuated the substance of fonts, the whole world frenzied by Apple’s innovative fonts and creative innovation in the designing world. Many Pundits claimed it the essential elements of Apple’s grand success. Mr. Jobs created an emotional attachment with the customers, evoked emotions and toned it perfectly with the typography. That’s something every business, especially that are going to spend money on the web, or graphic designing, needs to understand.
Fonts have gained so much more importance now in designing apps like Canva, which are popular globally as platforms to create unique social media posts, banners or digital invitation cards.
Social media websites, primarily Instagram and Pinterest, have wheeled the direction of exploring interests via photography. Everyone is a photographer now- with good quality camera phones and a vast number of editing mobile apps, the popularity of original pictures has shot up drastically.
Instead of exploring stock images for best-clicked pictures for your website, it’s better to have someone done it for you. And if you can’t travel to the farthest places due to budget nuances, then it’s better to hire a freelance photographer who would click perfect images according to the shots you desire.
It will, however, take a long time until the stock and cluttered pictures disappear from the websites – at least- from the branded ones.
The animation industry has become several billion USD. Many established businesses are already harnessing the power of animation in their sites.
With the advent of Instagram Reels and TikTok, animation industry has seen a lot many opportunities to showcase their talents on these digital platforms by bringing stories to life.
Nowadays, when people are consuming more video content, brands are effortlessly working on storytelling with the help of animation in order to capture their audience’s attention. It needs vision and creativity to create groundbreaking characters that further helps your business in branding.
LEGO is a good example to understand the concept. Even though LEGO was selling its products around the globe, but with its animation films, the growth rate significantly skyrocketed. The company is creating different characters, and each has its own USP that also affects its sales.
Many websites cleverly use animation in their 404-page error. It engages the audience and the website’s bounce rate decreases. It’s like killing two birds with one stone arrow, isn’t it?
GIFs are also considered animations. There’s a very good guide from Adobe to create your own GIFs and little animation videos.
Video is the Content King
What if I say, “Videos are the new content king”? Even moving images are in much demand because it draws attention, creates a demand to construct a brand’s real identity along with its perfectly aligned message.
Although it’s not a new medium, it has gained immense popularity, and video makers are in high demand. Videos are better anytime over the motionless, flat, static images that don’t spark emotional interest to all. Only a small ration of people can resonate with the images on a deeper emotional level – but videos – they are the standalone winners to create a connection with the audience and striking their hearts many times during the video run.
Since billions of smartphones have already been sold and more than 50% traffic is video-based, there’s no excuse not to pay attention to videos.
If you are running a film production company, then you can use moving images as a video to showcase an important element from your film that can impact the audience on a grander level.
Short videos, like on TikTok and Instagram Reels, are hugely popular globally and among all demographics. Cashing in on this trend is a sure way to achieve digital marketing success.
The cost might exceed your budget, but not doing so will actually break your bank. How? Look at this way. Videos have the ability to generate more views and reach a wider audience. Yes, the cost will be upfront, but it will give you a better ROI during the marketing phase – and results will generate soon.
However, in a static picture phase, the team will take a longer time to generate considerable ROI. Now you are probably thinking that you are getting ROI, so why to break your bank on video creation for your website? You are ignoring the fact that if you do it, you are paying extra money to your workforce to generate ROI that you could have achieved earlier by having designed videos? It’s easy math and very valuable economically.
Many websites have a similar look because they appear to use the same pattern of colours as it was designed in a rule book to never look beyond the limited pattern and find your muse. For over the past many years, designers have stuck with the same colour combination – but now- many brands are experimenting with colours and trying variations in their colour pattern.
Technology has also helped in enhancing the colour experience. People can now enjoy enriched colours with their LED display devices. However, the shift is happening in the web designing industry, but still, a long way to go. Many brands are now demanding to the apt new avatar, leaving the old behind – and this has pushed the rivals to revamp colour pattern for their brands.
INTERNET OF THINGS (IoT)
It is a computing concept that brings forward the concept of facilitating physical objects with the internet and trying to make it easier to identify them with other operating systems. It could include other technologies, such as wireless technologies, QR codes and technology for sensors.
Software programming, hardware coding, networking, systems integration and UI / UX, mobile device creation, machine learning and analysis of different tools will be needed to make it possible.
Comprehending how you think about your customers and everything they need will be absolutely crucial to know how to implement new technologies. And that’s definitely true of another major cultural change on the web; to conversational interfaces. Because the major problems here are not going to be technical ones, they are going to be human ones.
Conversational interfaces are very closely associated with the issues surrounding inclusive design: conceptual models, vocabulary, trust, etc.
CHATBOTS/ VOICE BASED AI
If Chatbots carry off, abilities in copywriting can become as crucial for the business as expertise in visual design right now. And here’s another creative skill that’ll be more and more in demand: voice-based assistance for your website.
CHATBOTS are now on every major website on the internet. They are the easiest, quickest and most reliable way to give the customer immediate support. Voice-based AI like Siri and Alexa have also begun an era of assistance that is right on the consumers’fingertips.
The 360-degree video has recently become a common occurrence in the web world. Most websites offer a panoramic video these days, so the end-users get to see it most of the time. Most people compile VR experience with 360-degree footage. Everything becomes better to handle in a 360-degree video experience when you have adequate and appropriate experience in VR technology.