Did you know that? “77% of internet users read blogs”, according to a report published by Social Media Today. OR According to the Demand gen report, “buyers read 3 to 5 blog pieces before engaging with a vendor”.
These statistics imply the trend in the consumption of blogs by the public. It acts as a medium to get quick information or solutions for people. Be it for generating revenues or for ranking high on google; a blog helps you to reach your audience. So it becomes very important to know how you can increase the traffic on your blog and convert them into your raving fans!
11 ways how you can optimize your blogging practices
Let us discuss some of the easy ways out to retain and attract more visitors to your blogs.
- Make an easy subscription process: You want your visitors to have a smooth experience while subscribing to your services. To make this happen, you should first make sure to add the subscription button on a clearly visible section of your blog. Adding this subscription button on every blog or web page can help to increase subscribers. You also want to make sure that your guest does not have to fill out lengthy forms to subscribe with you. A simple Name and email address would be much more effective in gaining a subscriber.
- Content: According to Growth Badgers, “Quality of content is rated as the #1 success factor among all bloggers”. This is the universal truth for all the bloggers out there. A blog that understands the needs of the audience and is able to convey the information easily alone can attract many subscribers to your blog.
- Landing Page: A well designed and thought provoking Landing page for a subscription can help you attract and keep visitors. A landing page should portray the value your visitors get by subscribing to your blog. You can also direct your visitors from your social media or web pages to your subscription landing page. This way, you can show your visitors the value you provide and the social proof attached to them.
- Incentives: You can push your subscriber base by offering your visitors lucrative incentives. You can offer discount coupons to the guests subscribing to your blogs. By sending periodic emails or newsletters, you can help them involve your guests with your services better.
- SEO: You can enhance the experience of your readers by employing seo strategies. Did you know that? “Engagement drops for a post with a time longer than 7 minutes to read”, according to Medium. So it becomes very important to optimize your blogs for better loading speed. By adding internal links for your other web pages, you can further improve your blog’s ranking on search engines. This is not it; you can refer to Best SEO Techniques and Practices to know more!
- Social Proof: Social proof or results can help you establish trust with the reader. It provides a sense of credibility in the minds of the reader. You can show the number of people who have benefited from your blogs to establish a desire to subscribe in the reader’s mind. It can be comments from your readers to your blog, or you can show the number of people who have already subscribed to your blog. Like how YouTubers watch the comment as proof of the result to start watching a video, blog readers also look to validate from other readers.
- Leveraging Social Media Presence: Are you aware of the fact that “Social media is the most popular platform to drive traffic,” according to a study conducted by Orbit Media? You can direct your reader to the Subscription landing page, which makes them know more about the services offered. You can also post beautiful infographics on your LinkedIn, Facebook or Instagram profile to attract new subscribers.
- Blog Sharing: You want your readers to share your blog content as much as possible. Sharing a blog post by a reader can help you stretch your reach further. For this, you can add various social media buttons to the visible area of your blogs.
- Consistency: Not only Orbit media, but we also believe that “The blogger who publishes blog 2 to 6 times a week is 50% more likely to succeed.” It is obvious that a reader expects regular posting of the blog before subscribing to the blog. A once in a while blog posting can result in losing your hard-earned subscribers.
- Updation: Do you know that an old blog can dilute your valuable external links, which in turn can reduce your ranking on the search engine? Regular review and maintenance of your old blog is a must to update the necessary changes. It is also ethical to provide your readers with the latest and most authentic information possible.?
- Images: Did you know that “Most bloggers try to add a minimum of 1 to 3 images per blog”, according to an orbit media study? Adding images to blogs makes them more appealing and can help to deliver the message of the text with ease to the readers.
Case Study!
- Gadget Flow: They are the product discovery platform which keeps their readers in touch with the latest gadgets and gears out there in the market.
With some of the above discussed strategies, they were able to increase their organic traffic as follows:
- In three months, organic traffic to news articles grew by 198% year over year.
- Their Reviews gained 100% more clicks by the readers.
- Backlinko: It is one of the most popular web resources for learning about new techniques for seo. But earlier, it wasn’t the case that backlinko was struggling with visibility on the search engines.
But with the optimization strategy, they were able to lock in a massive increase of 652% in organic traffic within a week.
Final Words!!
Increasing your subscriber base can seem to be a bit difficult at first. But with a proper blog optimization strategy, it can be achieved in no time. A properly optimized blog will help you attract new readers and to convert those readers into loyal subscribers. By following the above discussed tips, one can easily optimize their website to increase their subscriber base.