Do you know that video is the most popular medium for content consumption for users today? Companies around the world are using the power and efficiency of video content to promote and make people aware of their offerings.
In this blog, we will talk about the scope of online video ads to further your marketing goals to a new height of visibility.
Let’s get straight to it,
What is online video advertising?
Online video advertising is a marketing approach that involves the creation and sharing of video content. The main aim is to make your products and services become more visible to your target viewers. Video ads are placed on social media platforms or video streaming platforms, among others, to evoke action from the users.
You might be surprised to know that 88% of marketers use video as a tool to boost their marketing goals. So, it comes as a wake-up call for a business that had largely ignored the idea of connecting to the audience through a video medium.
Why opt for online video advertising?
There are many critical benefits that one can get by opting for a video marketing strategy. Some of them are mentioned as follows.
1. High engagement: As per a recent study, 91% of potential customers want to consume video content from brands online. The reason for this can be attributed to its characteristics of conveying the message more easily to the viewers.
2. Wider reach: The best thing about video ads is they can be put up on various online platforms. YouTube, Facebook, and Instagram are some examples that can be used to tap a diverse base of audiences.
3. Better SEO: Video content, just like textual content, can be modified with an SEO strategy to boost search rankings. A boost in rankings makes your products and services more visible to the audience, which inspires an action out of them.
4. Improved return on investment: Advertisement through video content has the capacity to generate more return on your investment as compared to TV ads.
5. Increased conversions: A well-crafted video ad has the power to easily convey the message of the brand to its target audiences.
Strategies for Successful Online Video Advertising
To plan a successful online video advertisement campaign you need to devise a proper plan or outline. Below are some of the proven strategies that you can consider.
1. Define your goals:
The first step of creating a video ad is to define the goal that you have set for your business. Ask yourself questions such as:
- Are you looking to promote your brand among your target audiences?
- Do you intend to bring qualified traffic to your website?
- Or Do you want to boost the sales of your products or services?
When you figure out what exactly is the aim of the video content, then you will be able to:
- Create a perfect video ad campaign that aligns with your organization’s goals and needs.
- Select the type of online platform that matches your target audience base with your related offerings.
2. Know your audience:
To know your audience is to win them over. Don’t you think? Conduct research to find out who your target audiences are and what are the triggers that motivate them to engage with a brand. Optimize your video ad content in a way that satisfies the very needs and prefrences of your potential customers.
3. Create compelling content:
The one thing that will motivate your target viewers to engage with your video is the quality of the content. Make sure your content is able to educate the people about your offerings in detail. To achieve this, you can consider the following points:
- Tell a story to highlight users’ problems and how your product as a solution was able to help.
- Describe in detail the benefits or the edge your products or services provide to the target viewers.
- Highlight the main selling point of your offering that sets it apart from the related rest.
4. Choose the right platform:
This is a crucial step, as you do not want to end up on a platform that does not engage your target visitors. For example, if you are looking to target a young audience, TikTok or Instagram is the platform to choose from as compared to Linkedin.
5. Optimize for mobile usability:
According to Lemonlight’s study, 62% of the viewers prefer watching the content from a mobile device. With the increase in the popularity of mobile devices to consume content, it becomes a must to ensure your video ads are mobile-friendly. You can optimize your video ads in a vertical screen format and make the loading speed fast for a better user experience overall.
6. Incorporate calls to action:
You should aim to incorporate CTAs into each and every video ad. Why? You may ask here. CTAs can be a valuable tool to motivate the target viewers to visit your website and take action, such as signing up for email notifications or making a purchase. Ensure your CTAs are short and crisp and include action keywords. Place them in a strategic position to ensure a seamless viewing experience of the video content.
7. Test and iterate:
The last step would be the testing phase. Conduct an A/B test to find out if the different video elements, such as visuals, headlines, and CTAs, align with your target audiences or not. Once you have the data, optimize your video ad campaign for success.
What are the main types of video advertising?
There are many online video ads to choose from as per your goals and demons. Some of the popular types are stated below:
1. Pre-roll ads:
You might have seen this ad popping up on platforms such as YouTube. They are played before the main content of the video and are typically 10-20 seconds long.
2. In-stream ads:
As the name suggests, they are a type of video ad that pops in between a streaming video. These types of ads can feature in the form of skippable ads or non-skippable ones.
3. Outstream ads:
These are a type of video ads that appear between the text content of the website. They are played automatically when they come into the view of the screen. They are usually less intrusive as compared to In-stream ads and can be used to engage the viewer to the web pages.
4. Social media video ads:
Social media ads allow for more precise audience targeting. Platforms such as Facebook, Instagram, and Twitter offer various format of video ad formats. Some of them are as follows.
- In-feed ads
- Carousel ads
- Stories ads
5. Native video ads:
Native video ads are a type of video ad that blends smoothly to the background of your website. The main advantage of these ads is that they provide an intrusive free viewing experience to the visitors.
6. Live video ads:
Live video ads are real-time broadcasts on websites like Instagram or Facebook. They provide a unique opportunity to engage with their audience in a real-time.
Best Practices for creating effective video ads
Now that we have understood the type of online video ads, let us discuss some critical practices for creating compelling videos.
1. Keep it short and consumable:
One of the most critical aspects of video ad-making is the length itself. You want to make sure that the duration of the video does not surpass the normal attention span of the viewers. Make video ads that are between 15 to 60 seconds in length. Get to the point quickly and convey your message effectively:
2.Use captivating visuals:
Visuals play a critical role in the making of video ads. For this reason, select imagery and graphics that are of high quality to impress the viewers. You can include animations or motion graphics for a better viewing experience.
3.Work out multiple versions:
In the world of online video ads, you can not really depend on a single version for success. Instead, craft multiple video ads with different angles, styles of messaging, and graphics to check which one resonates with your target audience.
4.Utilize analytics:
Make use of the data analytic features provided by the advertising platform to measure the performance of your video ads. Pay attention to the following KPIs to track the progress:
- View-through rate (VTR)
- Click-through rate (CTR)
- Conversion rate
Final Words!!
In the end, know that a video ad campaign can help you target your audience in a more engaging and creative way as possible. Online video advertisement method offers many benefits such as wider reach, better SEO, and increased conversion to the users.
You can follow the points discussed above to create compelling video content that encourages guests to visit and take action on your website. So, do not miss out on online video opportunities- start planning your video ad campaign today!