Developing a comprehensive content marketing strategy allows the marketers to identify where the market is leading and the issues that need improvements. This field involves stiff competition because every website is striving to reach the top. Your writing should inspire and add value to the lives of others. Also, complete transparency and performance are required to drive results. Influencer marketing in this field has also become a hot topic and is increasingly becoming a necessity. It is a cost effective method to pull in new leads. It complements all the digital marketing efforts. Your uniqueness is reflected in your content.
Without wasting much time in stating what were the trends we witnessed back in 2020, let us just decode some cheats that we believe are going to be a part of your content strategy for 2021.
- Focus on Real Time Analytics as it is going to rule
Now is the time to shift from the traditional data recording to evaluating insights in real-time. Varied brands and companies can utilize the real-time web analytics to understand what impact is their online or offline medium leaving upon the audiences. Just like A/B testing, real time analytics can help in understanding how the ad or content is being perceived on varied demographics.
- Since it’s the Mobile Era, you will need to focus upon Geo-Analytics
In 2021, you can expect your brand or business to garner some additional benefits thanks to the GPS tracking thing that is available in phones. You can make sure that you are targeting the right audience at precise time.
Gone is the time when computers or laptops were the only device that people used to rely upon while planning a dinner or a movie visit. We all rely heavily upon our mobile phones for searching the perfect place. The task is eased out further by the local listings. Considering the reliability upon mobile devices, you can make your brand publicized using geo-analytics.
- Use the power of Predictive Analysis
There is no doubt in the fact that Google Analytics has helped greatly in determining how to accumulate and analyze the data in reference to the behavior of user over website and related social networks. But, this alone cannot do the needed things, so we need to rely upon predictive analytics.
A look at the Google trends shows how businesses have started relying more and more upon predictive analytics. As an advertiser operating in 2021, you will need to learn how to forecast models.
- Make sure you are doing the cross-device analysis
Considering the fact that the usage of multi-devices has become so common amongst audiences, it is important for the businesses to advertise on different mediums and monitor the performance of ads on each of them.
The analysis process would involve identifying the users based upon the usage habits of devices such as desktops, tablets, smart-phones etc to name a few. This will give an idea about which device manages to bring in maximum sales. Based upon the same an advertising expenditure could be set.