We all know who the Big Daddy is when it comes to searches and advertisements on the internet. Yes, it’s Google, popularly known for various kinds of products and services like statistical tools, security tools, and cloud solutions. Having entered the world of robotics and automation, Google launched an advertising platform known as Google Adwords in 2000, later to rebrand it to Google Ads.

Apart from fetching the search engine incredible returns annually, Google Ads is the new face of paid advertisement that every business can leverage to reach a target audience and accumulate profits. To cut a long story short, let’s dive into the world of Google Ads and why it’s here to stay.

What is Google Ads Anyway?

If you still invest most of your money in traditional marketing channels, then consider yourself a backdrop. The future of marketing lies in digital marketing efforts crafted and driven on a single interface such as a website, social media, or the internet.

Similarly, Google Ads is an advertising medium that involves creating ads by the advertiser. Google then displays these ads in search results both on mobile and desktop. There is always an argument about the effectiveness of PPC (Pay-Per-Click). And how a business could profit in the end.

Honestly, the answer lies in various factors: the extent of investment, nature of the campaign, service provider, and marketing insights. By using Google Ads, a business can promote products and services, a brand can reach out to potential customers, and a business can grow.

This all happens through the increased traffic derived from the ads to your website, blog, or store. The fundamental always remains to craft quality ads and having a clear picture of your target audience.

How Does Google Ads Work for Advertisers?

There are numerous types of Google Ads campaigns like search, display, app, video and shopping. In most cases, the advertiser will only pay when a user clicks on the ad.

There are also several terms to understand before embarking on Google’s Ads program, and these include; AdRank, Bidding, CTR (Click-Through Rate), Extensions, Keywords, Conversion Rate, and type of campaign. It’s crucial to get a clear view of what PPC (Pay-Per-Click) means.

The underlying principle on which Google Ads works is that it provides advertisers with the chance to offer links to their websites. Its main aim is to increase the traffic volume on the site, which can help business owners make more profits.


Step One: Business owners create advertisements with selected keywords, ordinary words or phrases. They present them in the best way on the internet, matching potential buyer searches. To help with keywords, Google Ads has a tool for that.

Step Two: Generally, the advertisements created are quite short, usually having 90 characters at the max.

Step Three: When users search on Google using specific keywords, the ad might appear next to the search results. The advantage is that the business is advertising itself to the user who is already interested in it or the products/ services offered by a business house.

Google explains that advertisers or businesses earn $8 for each $1 they spend on Google ads. Also, Google ads receive 65% of clicks from buying customers.

Why Use Google Ads?  

Over the years, Google has managed to transform end-user digital experiences in many ways. To mention but a few, Google is the only search engine that receives the most traffic in a single day. With this, any business or brand can leverage Google’s popularity to obtain a better return on investment (ROI).

On the other hand, there are several advantages associated with Google AdWords. The potential buyers click on the ad appearing on Google search result pages to buy something or learn about your business. The other unique thing about Google Ads is that you can show your ads despite how low your budget for campaigning is. Also, you will only have to pay in case your advertisement has received a click on it.

Best Google Ads Practices 

Practices that can help you yield the best results include;

  • Identifying and using the right Keywords.
  • Optimizing your ads for mobile and desktop Google users.
  • Crafting an attractive message/content, whether text, image, or video.
  • Engaging and re-engaging customers and potential customers.
  • Take a break from the campaign when you feel it’s necessary.

Start-ups or Small Businesses & Google Ads

Almost every business is venturing into the world wide web, so why not a start-up? Google ads campaigns aren’t reserved for established brands or eCommerce giants, but any business with an unstoppable goal.

SEO (Search Engine Optimization) and PPC (Pay Per Click) experts have the opinion that Google AdWords is of great benefit, especially to small businesses. The primary reason is that it helps to generate leads and sales for them. Also, Google Ads works as a testing engine for new businesses to see the outcomes of new ads and landing pages and let Google suggest to them which ones work the best.


You have absolute power over your campaign, i.e., when to Start it, Pause or Restart it.

Is There Anything Besides Google Ads? 

Certainly yes, although not so popular like Google Ads or Google. Most internet users are prone to a saying- “Google It,” even if using Bing. So, what about “Bing It”? The point here is that Bing also provides PPC services, and the other alternative is social media ads.

If you ever find Google ads campaigns expensive or want to expand your PPC campaign, then Bing ads and social media (YouTube ads) are some of the best alternatives. The core call is understanding your audience and preparing the advertisement campaign accordingly. Also, seek the help of an expert digital marketer or agency.


Why a Professional is the Best Choice? 

Marketing is a puzzle and can become strenuous for you because the digital landscape is becoming more competitive. The truth is you can reach a wider audience, double your ROI, and grow your business with Google ads; however, it’s essential to hire a professional service provider. Depending on your business and target, avoid putting your eggs in a single basket. In other words, you can choose to run a specific campaign and then scale it up depending on its yield.

Lastly, ensure to optimize your Google Adword campaigns for quality results by using impactful strategies, engaging with customers and retargeting them again. Kinex Media is a leading Toronto Website Development Company that is excellent in SEO (Search Engine Optimization) and PPC like Google Ads. You can rely on a good team like us for a successful campaign.

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