Year 2015 is almost over and it has taught us a lot about e-commerce industry. For years to come, the e-commerce sector is going to continue its tremendous growth. No matter if you are already running a successful e-commerce portal or planning to launch, there’s always something to learn for potential growth and tapping into unseen opportunities.
In the year 2013, US retail e-commerce sales were $263.3 billion. Over the following year, the business grew tremendously to $304.1 billion. In the year 2014, total retail sales in the US were around $3.14 trillion, making e-commerce roughly 9.5 percent of the total.
Often it’s hard to conclude the average growth rate of companies. E-commerce sector is completely dynamic and picture changes in a single night. It means some companies grow exponentially than their rivals. Success rate highly depends upon careful execution of the blueprint that’s made in the planning stage. Following are some helpful tips to make you e-commerce venture, highly rewarding and satisfying.
#1 Press the Launch Button at the Right Time
One of the biggest mistakes that many entrepreneurs do is to launch the e-commerce portal before it’s ready to cement its place in the market. “First Impression is the last impression”. Don’t mess with your chances by launching a website without loaded guns. Nurture with right tools to prepare ground-breaking strategies. Meanwhile, write ‘Coming Soon’ on the website, and try not to reveal much. It interest’s visitors to stay tuned for more information.
#2 Make Users Your Utmost Priority
Many e-commerce businesses fail to understand the importance of touch, feel, smell etc. in their services. Frankly, while dealing in the virtual world, it doesn’t have any solution, but businesses can offer several benefits like free shipping, cost-effective processing and easy payment gateway like COD (Cash on Delivery) etc.
#3 Test Every Minute Detail
Don’t hesitate to spend time in testing and analytics of the website. Before, during, and after launch, continue to strive for perfection. Customers love smooth shopping experience, and if you give them what they demand, they are likely to convert into sales and probably will end up as a long time loyal customers.
#4 Strengthen Social Media Presence
Social Media is the heartbeat of any successful business. Most businesses commit the mistake of delegating its social media to digital agencies and lose the direct touch with their targeted audience. By doing this, you are blocking valuable information streaming right from your valuable customers. Having a manager to oversee social media accounts is absolutely fine, but it’s important to engage in the process, either.
Incorporating social media elements to the website bring customers to different social media pages that ultimately helps in user engagement. Moreover, installing social media add-ons in different posts enable readers to share it to their profiles – and it reaps benefits for the business.
#6. Regard Handheld Devices as Crucial Elements to Success
Handheld devices like tablets have already taken the place of laptops on the shelves of electronic shops. Now, they are moving forward to grow the virtual business, significantly. Customers that are spending via small screen devices will jump from $204 billion in 2014 to $626 billion in 2018. Test your website on the mobile platform and make it working, flawlessly smooth.
#7. Stay Ahead in SEO
SEO brings traffic and credibility to a business. Right now, e-commerce is becoming crowded space and it’s truly important to do SEO and stand out from the crowd. Undeniably, crowd means tough competition in SEO, too. Skilled SEO experts can help you to do strong link building and remain ahead in the game.
#8. Collect Valuable Information
Collecting customer information and building databases aid in launching website successfully. Every piece of information helps exponentially in running successful business campaigns. “More the Merrier” – and the information is seamless to gain.
#9. Keep Evolving
Charles Darwin was true about evolution when he proposed an idea that organisms keep evolving to adapt changes. Virtual word is dynamic. Evolving with time will help you to stay in the game. Keep changing with industry trends, customer tastes etc.- but don’t lose yourself in the abyss. Be original always.
E-commerce is filled with seamless opportunities, don’t let it slip away from you. There’s no right time for success, other than, NOW. React! No pain, no gain. Keep on working towards your goals.