You all know that when it comes to search engines, no one can beat Google. So whether you are having an online business or an offline one, it is essential to get your company to the top of search results. If you don’t get it on top, you are losing a lot of potential revenue. However, if you don’t know the tactics for maximizing your search engine rankings, given below are few of them; have a look!
1. Focus On Quality Content
Quality content not only includes content that contains optimised keywords and quality backlinks, but also points that adhere to E.A.T. quality recommended by Google- Expertise in the content-field, Authority to be writing about it and Trustworthiness by adding links to other similar articles and blog posts.
Also, the strategy here is building just 5 to 10 anchor text links. Out of those, 2 might contain the anchor text that has to be ranked. Moreover, stop or slow down building these links after 5-6 months as your rankings would go up naturally over a period of time if you don’t continue to build anchor text links. The key here is ‘being patient’. If the link building happens at a rapid pace, it would look quite unnatural.
2. Get social
Social media has two main aspects. The first is the profiles on all social sites and the second is how often you get the website ranked on the web. Major search engines such as Google take into account votes from social sites. In Google Search Console, you would see how many people voted +1 for the website and how the traffic is being affected. In order to rank well, start creating powerful profiles on Instagram, Twitter and Facebook. Then, start promoting you website. Whether it is a product or service that you are selling or whether it is blog content, social media buttons must be added to the website. Users must be encouraged to click on them, as it would affect search engine traffic in the long run.
3. Links must be diversified
There are several types of links you can get such as directory links, links from blog posts, homepage links, blog roll links, footer links, educational links etc. SEOs usually have a tendency of building single kind of link, instead of each type of these links. So if you want a high ranking, you can’t just put your focus only on 1 method of link building. You would have to get links to the website from directories, blogs and at times from homepages of other websites, ensure that whatever links you are building have relevance, so that they can make a big impact.
4. Purchase links ethically
Yes, buying links is a big task. You wouldn’t want to hit up websites and ask if they are selling links. However, what can be done in this case is money can be spent on content and that content can be given away for free. Infographics are definitely the best example of this. Good ones can be created for around $500. These can be emailed to popular bloggers and see whether they want exclusive rights to those in exchange of links. Popular blogs such as BuzzFeed are willing to post these infographics that are created by stand-alone companies. If you manage to get a nod from these sites, you would get an authoritative link. However, while using this strategy, you need to understand that you can’t expect others to pick up poor-quality content. If good information is created and popular bloggers are emailed, there is a good chance of getting a link with a high page rank.
5. Use Precise Metadata
The metadata of a website or a webpage plays an integral part in deciding it’s rank. Use descriptive Meta tags, Meta-descriptions, Title-tags and keyword phrases to generate more clicks on your website. While indexing and trawling, search engines look for specifications in meta-data to decide if your website is worthy of top rank or not. Include as many keywords as possible in tags, descriptions and titles- including phrases as well as long-tail keywords.
Make your content searchable by editing out vague content and replacing it with particular information that the customer might come looking for.
Increase in SERP rankings can be achieved by intelligently placing your keywords and Metatags to secure maximum readability. Stand out from the rest of websites by using such strategies and techniques to allow your page to be updated with the passage of time and addition of newer technology.