Algorithm updates such as Google Penguin focus upon reducing the search engine rankings of all those websites that have been making use of spam and low authority links. With passing time, the update has got smarter and has developed a strong affinity towards white hat tactics for link building. For all those who are still relying upon the black hat strategies for link building should take a step back. Now is probably the best time to ditch the black hat link building strategies that you have been relying upon. Leading search engines such as Google and Bing believe that these strategies violate the guidelines set by them by offering a poor quality of backlinks. So, eventually, you are putting your website at the risk of penalty. For knowing about the links that Google hates, check out our post, ‘Types of Links That Google Hates‘.

Google Dislike

What comes out as a better strategy, in this case, is the White hat link building strategies. Unlike the black hat techniques that put your website at risk, these strategies are friendly. These strategies rely upon webmaster guidelines as pre-set by search engines. So, when you use white hat strategies for link building, you do not have to worry about your website getting into any trouble.

The best white hat strategies that you should rely upon are:

1) Existing Relationships

The most efficient way of building links is to make use of your existing relationships. By existing relationships, we are referring to the partners or other websites that are willing to link to your site. You can seek advantage through vendors, clients, customers, tradeshows and Brand Mentions.

Customer Realationsip

To increase the chances for the partners to accept your proposal of linking websites, you must remain straightforward and explain the partners well about what benefits they can avail. It will increase the likelihood of them helping you with link building.

2) Guest Blogging

One of the most genuine link building techniques is guest blogging. However, it should not be your prime focus when performing link building. Since you are contributing to other blogs through your content, you must create content that is of high quality and is not there merely to create a link.

Guest blogging Is A Way To Success

Here are some guidelines that you need to follow before getting started:

• Make sure that the website you are relying upon is of high authority. The best way to check the same is by evaluating the website’s backlink profile. The site must make use of ethical standards else, you would be at the risk of a penalty.
• Check out the audience or the followers for the website. You need to be sure that they are relevant to your industry.
• The sources should be reputable. For this purpose, you will have to audit the content and see if everything is well supported.
• Look for the followers of the website over social media channels. It will give you an idea of the popularity of the website.

3) Use of Linkable Content

Despite being a popular link building technique, most of the users often overlook this strategy. This strategy could be used very well for building quality prone link through linkable content. The linkable content could be anything ranging from a blog post, infographic, forums, surveys, or some how-to-do guide. Once you manage to create such content, the next course of action would be defining and implementing a plan as in how content and links would be distributed. The linkable content could be used anywhere, ranging from website to social media platforms.

Link Building Linkable Content

The main intention is to ensure that whoever comes across your content finds it relevant and manages to share it and hence making it more identifiable.

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