Continuing from where we ended the ‘Plan Your Mobile E-Commerce Store (Part 1)’ post, we will discuss the things that need to be considered when planning the mobile E-commerce Store.
What means would we follow for measuring the conversion?
Once you have analyzed the audience for your website, the next course of action would measure the success of mobile conversion. In this post, we will examine the means through which we can measure the conversion success.
The first step is to determine the conversion success. In general, a conversion falls into categories as suggested below:
Purchase – When the visitor completes the purchase transaction
Social Promotion – When the visitor has started following your social media channel, has shared, tweeted or liked your posts or tweets, written a review or subscribed for newsletter.
Completion of Task – When the visitor completes some tasks such as applying for a competition running over site or filling out a poll, etc.
Followed by this, you will have to set some SMART goals as proposed by Paul J. Meyer. These goals ensure that you are evaluating the success of your mobile website in the right manner. You can stress the specific factors for improving the site. Also, you could be sure that you do not overdo the designing or development part. Here are the SMART goals that you need to set for your website.
Specific: The goal should be clear-cut and should define what you wish to achieve. In this case, your goal has to be as follows:
- The rise in mobile e-commerce conversions
- Increasing the average order on mobile
- Minimizing the bounce rates
Measurable: Measuring the conversion is very important to analyze website performance. You need to finalize means through which you will be able to explain the performance.
- Creating a segmented sales report
- Calculating the average daily sales while combining the segmented sales report
- Calculating the page visits for a specific period through Google Analytics
Attainable: It is crucial to analyze the approach that you are following for achieving the goals set for the e-commerce store. Factors such as available budget, overall skills and time are considered here.
- Designing a highly responsive e-commerce store
- Improving the up-selling and cross-selling strategies
- Suggesting similar or related products in the shopping cart.
Relevant: Check if the e-commerce store is adhering to the overall visions set by you. Also, you need to make sure that your store is ready for the market and is handled by the right people.
- Overall conversion targets
- Adopting the latest mobile technology from time to time
- Increasing user engagement by letting them stay over the website longer
Time-bound: This includes how long it will take for achieving the goals, and when the goals will start and end.
- Setting a target to complete it within three months from the website’s launch.
- Completing the goals within 30 days and setting the rest of the time for testing and making improvements.
- Testing for a specific period and initiating the goal achievement after making improvements.
It was all about the Part-2. For the next part, keep reading and following!