With the latest Google Hummingbird update which also happens to be the largest search algorithm update by Google since 2001, Google has also indicated even greater news for online marketers; Google’s algorithm will be encrypting the entire content of organic search terms. In other words, apart from the data belonging to the paid search results, it would not be possible for the site owner or marketer to see the exact search terms used by their customers on Google. Thus, it becomes very important that you fine tune your SEO strategy and incorporate the required changes so that you can breathe easy. Here are few guidelines that will help you know how to get the content written in right way. Let us take a look:
Know Your Customer Well
Your website needs to have only that content which proves to be helpful for your customers or end users. The best strategy to be adopted is to think from your customer’s point of view while writing content for your website. You also need to ensure that you understand what your customer’s exact content requirements are. Due to the changes that this Hummingbird updates has brought in, knowing the exact search queries used by the end users to search might not be possible, but however if your website has the content which is built to meet your customer’s requirements, you can’t go wrong.
Google has clearly expressed its intent behind bringing this Hummingbird update; its aim is to offer its users most accurate answers to their queries by updating its algorithm. It is looking forward to have better understanding the intent of a search query so that it is able to process most accurate answers for its users. Thus, as a website owner or a marketing manager for a website, it has very important for you to recognize the questions your clients have and coming up with the appropriate solutions across your website and other mediums through which you market your site on the internet.
Another important point which you must incorporate in your updated content strategy is that rather than focusing on the keywords, write a content which is highly informational and valuable to your customer. It is among the best techniques to ensure that your content is found and shared across different places on the internet.
If you are looking for a source that can help you get the most optimized content that perform better post Hummingbird update, please contact Kinex Media, a Toronto Web Design Company offering highly reliable design, SEO and content services. They have expert SEO and content teams that can address your all SEO and content in best way.
There is no doubt that if you have the quality content which is meeting the requirements of your audience in right manner, your website is going to earn good ranking according to Hummingbird.