With Google updating the search engine algorithms frequently, there is no doubt on why SEO field is littered with assumptions and supposed practices.
With search engines paving way towards improvement, SEO experts are following a holistic approach in context to content and the traditional marketing strategies. Through this post, we will be sharing the current trends that you should incorporate in your SEO plan for 2015.
- Use of Informal Keyword Phrases
It was back in 2013 when Google’s hummingbird update suggested how keywords would be understood over the web. Even now in 2015, SEO experts are making sure that they use conversational keyword phrases. This means that the entire phrase should make sense rather than individual words in the phrase.
So as a SEO expert, you will have to take care of following things:
- Avoid using your PR company to create links & ensure that the quality of back link is high (i.e. they are from trusted websites).
- Keep the anchor text linked to your site a much natural as possible. Keyword stuffing in anchor text is a strict NO!
- The website through which you are bringing back links should be an entertaining resource and should associate with the audience you wish to target for your website.
- Never forget to create a social presence across all major social media platforms.
- Brand Mentions
Yes, inbound links are still considered an essential attribute for analyzing the page ranking. However, with time, the way Google understands these links has changed. Earlier merely having links was enough to grab ranking. However, now Google has twisted the tables and started taking implied links i.e. brand mentions in to consideration. These are basically the texts regarding your brand over some other website without the use of a hyperlink.
- Responsive Design & User Behaviour
Surveys say that out of 5 people, 2 have access to smart phones. Considering the fact that most of the websites have incorporated responsive design long back in 2014, it was evident that in 2015 it would go beyond. For SEO experts, the task is to make sure that the website is not only accessible through mobiles and tablets but should also be optimized in accordance to the device.
Make sure that the content is kept lighter for smaller devices. Understanding the user behavior, you will have to eliminate the navigation barriers for the users. Google algorithms have now started considering bounce-rate as one of the major user behavior attribute affecting the site.
- Social Media Integration
In case, your brand or website lacks relevant online presence then you are in deep trouble. It is high time that you create a strategy that allows the targeted audience to find you and explore what all you are sharing. For this purpose, you can resort to social media integration. By integrating the posts and content with major social media channels, you can find new audience for your brand without actually relaying many efforts. Make use of all major channels and integrate quality content.
Whenever some major update comes from Google, there are speculations that SEO is dead. But, truth is that it is just the strategy that fades, SEO remains at the same pace. As a marketer, you need to make sure that you stick to SEO no matter update comes. All that needs to be altered is the technique and strategy.