SEO (Search Engine Optimization) is a time-challenged process and to generate local leads, it is crucial to gain insights about local SEO analytics to improve the credibility of the project. More sales and profit? More daily visitors? These can be achieved through online marketing and establishing an impeccable visage of the business.
If you are facing time-factor to dedicate yourself to online marketing and connecting with your visitors, then here are a few quick tips on increasing business potential through local SEO.
1. Highlight and Promote Local Phone Number
What’s the use of promoting international numbers locally when the visitors are living nearby? To gain the trust of local buyers, always use local business information to stream hassle-free communication and visits.
2. Claim and Optimize Local Google+ Business Page
‘Google+ Business Page’ has got a new makeover, and those who are not taking it seriously can damage their brand. If you haven’t claimed iI yet, then we suggest you do it now! Delete all the alternative pages that are made to promote business. It’s always better to have one page for a business. It looks genuine and focused.
3. Use Address where you can
No matter how many pages you are posting content or optimizing, never forget to provide the local address during sales campaigns. It keeps readers or visitors remember it. Or, you can use Schema mark up to get fancy. It will save your time as well.
Example- 25 Watline Ave #302, Mississauga, ON L4Z 2Z1, Canada
4. Differentiating between Product and Service Page
Undeniably, most businesses have only one page of products and services, and all data gets uploaded on it. SEO’s relevancy lies in bringing traffic to a particular product and service page and ensuring every product and service has its own dedicated page.
Example – Magento Plugins, Magento Development
5. Dedicated Pages for Different Locations
Chances are you offer services in different locations around the globe. Using the same page for all areas would look spam. Create separate pages for each site so that the visitors do not get confused and can find the right info just a click away.
6. Linking Social Links to the Website
Billions of people are present on different social media platforms like Facebook, Twitter, Google+ etc. Through proper market research, find out which social media is more popular locally. Make a business page and add all the social pages’ links to the website for better business synchronization.
7. Citation Optimization and Consistency
No matter how dull or boring it may seem, but it’s imperative and plays a massive role in the long run. Don’t overlook the process; otherwise, the desired results would just be a dream. Tap into Moz local details to learn about inconsistencies.
Furthermore, don’t hesitate to walk an extra mile to reap better results. When citations pop-up, it is like a wake-up call to take mandatory actions and perform necessary functions on the website for better SEO usage.
8. Social Reviews
Positive social reviews on Google+ and social media profiles are a win-win situation. Request the customers to leave their reviews on different social platforms that can help in building trust in the search results. Who doesn’t like seeing 5 Golden Stars for its services? Everyone. The answer is always ‘everyone.’
9. Reviews on Google My Business
Online reputation is the key to successful digital marketing and overall business success. Getting reviews may be a long process, but according to recent online surveys, it builds an on-going relation and trust with customers. Roughly 87% of people will never consider businesses with low ratings. Hence, achieving five stars is the goal for every serious business.
Push your customers to Google Business Page and request your satisfied clients to rate your services. It will build a trustworthy visage in the virtual world and will benefit your business locally and internationally. Moreover, positive ratings will bring more visibility and clicks.
10. Optimize Meta Description
Some experts are delusional about meta descriptions’ importance to influence local click-through. It’s possible to get more visits and increase local traffic by tweaking descriptions. Build your pages to win clicks and increase sales conversion.
Example– Title of Web Development – Kinex Media, Toronto CA.
Description of Web Development – Kinex Media, 25 Watline Ave #302, Mississauga, ON L4Z 2Z1, Canada. Phone No.- +1 647-496-6103