Looking through the existing UI design trends, you will come to know that a major revolution has come ahead in the form of animation. Across all major applications, animation has come out as a trend that has seen exponential growth.

There was a time when the only attributes that together created a great user experience were visual design and functionality. But now, more than this, it is the way things move when using web or an application that matters.

The main reason why animation has seen a drastic growth in this decade is the availability of tools that improve User Interface workflow and also manage to pump up the performance for browsers and on devices.

Why animation?

If you think that the inclusion of animation in design is a relatively new phenomenon, you are probably on the wrong track. It is indeed nothing new and has been a part of the interface design for since long.

The reality is that in this decade, due to the need for a better user experience, animation has gained some interest. Animation serves as a breath of fresh air when it comes to bringing imagination to established platforms.

Animation inculcates a well-planned movement that actually lets the user interactively enter the destination.

When using animation, you actually give the users an opportunity to play with the graphics when browsing the website or application a little bit. It will make gratitude and interest in the overall experience valuable.

Although, if the animation or transitions you used directly distract the user from the main content, that might go in the opposite direction. For a good digital experience, it is important that you maintain the right balance between animation and content.

The main condition that applies, in this case, is that one should know how to match the movement of content in a way that it manages to lure in the users to go ahead with navigation.

You should use them in a way that you manage to depict the entire story or message through transitions and motion-based animations.

Your Guide For Using Animation:

If you’ve ever been through Google’s guidance on material design, you’re already on the way to better learn animation.

You will know where, and how to use motion to explain the material. The main principles as set out in the Guide are:

– “Perceiving an object’s tangible form helps us understand how to manipulate it. Observing an object’s motion tells us whether it is light or heavy, flexible or rigid, small or large.” This particular principle would be very helpful when it comes to designing menus or other visual elements.

– “An abrupt change in velocity at both the beginning and end of the animation curve means the object instantaneously starts and stops, which is unrealistic.” This states that when designing interfaces, you will have to maintain a balance with the movement.

– “The most basic use of animation is in transitions, but an app can truly delight a user when animation is used in ways beyond the obvious.” Make sure you are surprising the users while introducing something unexpected such as menu icons that convert to an arrow or anything that allows smooth transition.

Other Big Trends To Keep An Eye On

  • Simple Designs For Websites
  • Faster Loading Speed
  • Heightened Importance Of Mobile Responsiveness
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