In this digital era, SEO is a popular tool for Google ranking. The best SEO strategy will create in-depth content, solve particular problems, and track the blog posts by promoting them. Maybe the strategy seems to be very easy, but if we work perfectly on it, it will make a way for us to win at SEO.
Always follow a verified SEO strategy that is patted into a hungry online market. As time derives, Google update with its ever-changing algorithm, some of the ranking factors no longer matter.
Did you know? Search traffic generates more benefits than social media. How cool it is!
However, the status has some myths and misconceptions attached to how search engines work. By analyzing these myths, content marketers and bloggers may learn how to improve search traffic and rank on SERPs (Search Engine Results Page) better.
Here are some of those -:
The myth – Keyword research Doesn’t Matter
It is a huge myth when someone says that conducting keyword research for SEO is not necessary. If you think you don’t need to research for a relevant keyword to add it to your page, then you’re wrong. If you think a single keyword is sufficient to add it into your content, it is not acceptable. You need appropriate content that is relevant to that keyword for the target audience. Otherwise, the visibility of your page gets limited.
The myth – Keyword Stuffing & Density is Good
What comes to your mind on reading such content? “Mike’s cheap web hosting services are the best-known web hosting services in the world.” SPAM Alert! In the above sentence, the keyword has been inserted twice within a single line. As in the above sentence, the overuse of keywords often leads to keyword stuffing that is a negative factor. Google could impose a penalty on you in view of using the Black-hat SEO technique.
Some people believe that keeping the keyword density high will increase search engine relevancy and ranking calculations. However, it is nothing but merely a myth. It is essential to maintain the keyword density by adding them to relevant spots instead of stuffing them. According to experts, the ideal keyword density should be around 1-2%.
The myth – Site Map is cool to Improve SEO ranking
Next in the list of myths is a sitemap; many people believe that a sitemap will immediately improve your SEO. It will help you to get a top ranking on SEO. A site map is vital for the website to index your pages so that Google can easily find you. But, sitemap doesn’t provide you with any guarantee to rank higher in search results. It also helps Google to discover the addition of pages, if any, on your site.
The myth – Use of SEO One time in website is suitable
If you think that optimizing your site with SEO only for one time is enough, then you’re fooling yourself. If you don’t use it often, you’ll not find long-term results. Even you’ll be unable to maintain rankings and drive valuable traffic to your site. It will take a few months, but when you optimize SEO regularly, you will get good results.
The myth – Content Creation & Updating it is not needed
One of the most common myths of SEO is that you don’t need to create and update any content. Is this argument reliable? No, it’s not. If you wish to make most of your content with SEO, then you also need fresh content. To generate more leads, you have to create new strategies along with refreshing content. If you want to maintain your website on search engines, you have to post regularly or update the content partly. Using Blogging and a content calendar is the best way to stay on top whenever you publish content.
The myth – You can use all Back Linking
Generally, Back Linking refers to the links from other sites that will bring you back to your site. The other most common myth is that back linking’s great for your website, no matter where they come. Well, it’s wrong; if you get any link from a bad website, it will put a bad impression and lessen your website’s credibility. It can also harm the ranking of your website. If your site is found false because of using multiple bad backlinks, Google can penalize you for this. So, be aware of these spam links. Otherwise, you will be identified as the user of the Black Hat SEO technique.
The myth – Internal Links doesn’t matter
Most people think that they have to focus on earning back links. Back links are essential to get good SEO results, but they are not only the links. Internal links with anchor tags help Google reach, crawl, and index pages on the site. It highlights the target keywords of the content, also known as a hyperlink to link other pages of the site. It enables the Users and Google to find the relevance of the data. Using internal links gives your users an idea of what the content is about.
The myth – Search Engine Spam has no affect
The fact is that Search engine spam is one of the oldest tactics, but it still gets you penalized. The stuffing of keywords, malicious links or websites, and bad linking is what gives you spams results. Whenever we search for specific keywords, we see spam responses as well. Many SEO experts and designers have been spamming the search engines by creating pages and schemes to inflate search engine rankings. They further impose penalties on sites, a big problem because Google has to maintain high-quality search results on top positions.
The myth – Duplicate Content has no impact
To ensure that the site has enough content, some content marketers copy the content without thinking that they are hampering the uniqueness of their website. The truth is that such sites are unable to rank. Search engines are using specialized algorithms and manual reviewing methods to prevent the use of plagiarized content. Even there are so many tools to check or detect plagiarism. Make sure to add fresh content to get top ranking on search engines.
The myth – Using Meta Tags is useless
The two initial tools to maintain your ranking on search engines are Meta and Title tags. This is considered the best ranking tool to drive traffic if you optimize it on a regular basis. But some people ignore it by saying it doesn’t matter. But, the truth is that the relevancy of your website depends on it. Users and many search engines find you easily with the help of Meta tags. It is the Meta tags that do wonders in SEO practices.
The myth – Mobile web design has no impact on ranking
One of the modern myths is that the mobile site’s design doesn’t affect your site’s ranking. Well, again, it’s not right. Google not only analyzes your desktop site only but also ensures that the site is mobile-friendly. However, if you want to rank at the top of search engine results, you have to make your site extremely good for your Users, regardless of any device, as most users use smart phones.
Things to keep in mind
- Mark your presence on search engines by following precise strategies. You will not achieve top rankings if you’re thinking about all the irrelevant myths.
- To attain good results, you have to keep yourself updated by the ever-changing guidelines of Google.
- SEO is known to be complex marketing, which you can’t do on your own. This is true that you must reap the best results if you follow the best SEO practices.
- Implementing SEO services is not everyone’s cup of tea, so it is good to choose a professional Digital Marketing Company, like Kinex Media, to help you manage your SEO strategy to generate leads. With decade of experience, our professionals will help you to grab fruitful search results.