With time, SEO has become a master of online marketing. However, the status has some myths and conceptions attached to how search engines work. These myths lead to utter confusion, especially for those who are new to search engine optimization.
Here are some of those -:
Search Engine Submissions
During the early stage or say in the ’90s, SEO executives and webmasters made use of submission forms. Here, they submitted their sites with the relevant keywords. However, these submissions got the spam identity.
And till date, the need for search engine submission has been eliminated. Even after so, some of them are doing it, which is almost useless and irrelevant for ranking.
Keyword Stuffing & Density
What comes to your mind upon reading such content? “Mike’s cheap web hosting services are the best-known web hosting services in the world.” SPAM Alert! In the above sentence, the keyword has been inserted twice within a single line.
Some people believe that keeping the keyword density high will increase search engine relevancy and ranking calculations. However, it is nothing but just a mere myth. It is crucial to maintain the keyword density by adding them to relevant places and not stuffing them.
Search Engine Spam
Whenever we search for specific keywords, we see spam results as well. Many SEO experts and designers have been spamming the search engines by creating pages and schemes to inflate search engine rankings. However, this practice of SEME (Search Engine Manipulating Effect) is no more relevant due to smarter engines.
With quick updates like Panda, the search engines have started using algorithms to combat spam pages. They further impose penalties on sites, which is a big problem because Google has to maintain high-quality search results on top positions.
One of the most infamous spam techniques in SEO is manipulative linking. Considered as one of the most challenging forms of spamming, they appear in types. Some of these are reciprocal link exchange programs, paid links, link farms and low-quality directory links. However, applying these tactics is no more helpful in achieving high search engine ranks.
Why? Because search engines have successfully retained algorithms and collection of spam reports from webmasters for reducing the impact of spam linking. So those who think manipulated linking will help them, think twice.
To ensure that the site has enough content, some content marketers copy the content, without thinking that they are hampering the uniqueness of their website. The truth is that such sites are unable to rank anyhow. Search engines are using specialized algorithms and manual reviewing methods to prevent the use of plagiarized content.
Earlier Meta tags were considered an essential part of the SEO process. By including the required keywords, anyone could make his or her site rank well and allow their website to pop up when a user types those keywords. Nevertheless, things have changed now.
Most of the websites have dropped Meta description and Meta title tags from their ranking criteria. It is the Meta tags that do wonders in SEO practices.