Most of us have multiple social media accounts at the moment, which is quite a fun thing. However, the real pain is managing them all at once. Managing each one of those would be demanding you to work for 24/7, which is an appealing thought. To make sure you manage all the accounts at once without spending too much time, developers introduced social media management tools. With all the tools under a single dashboard, you can readily organize, link, and survey the activities across social media accounts.
Many of you must be already using some of these lifesaving tools. However, saddening fact is that a lot of these tools are paid. This can be a disturbing fact for those who want to utilize the services of these tools but have a restricted budget. In case, you try to opt for some free tools, you see some powerful features such frequent visitors, tracking of visitors, tracking conversions etc. missing.
By God’s grace, there are some saviors. Here are the top social media tools that are 100% free and do not compromise with the features.
HootSuite is the most popular social media management tool that has come into a widespread use because of its multiple-streams feature. These days, brands have various accounts on the same platform for its different departments. This instrument helps manage the several streams of those accounts, especially Instagram, with perfect ease. It allows scheduled posts, provides in-depth reports of your activity and engagement, and also has built-in features to collaborate with your team members.
Buffer also works on the same lines of social media management and effective productivity of time and effort. It allows users to schedule their posts and provides reports on engagement activities. Buffer’s specialty lies in its analytics tool, in which it offers a peek into the audience’s detailed activity on your page, helping you to choose the right time to post new content. A chrome extension of buffer is also helpful, as it does not require additional plugins and works effortlessly on all platforms.
3. Sprout Social
Sprout Social is the quintessential scheduling tool that is probably the first to jump in the social management sector. It does not only provide a scheduling option, but also offers useful information and data, like keywords searched and a detailed report of users’ other social activity. It helps you to trace a preference chart for your target audience and create content that caters to their individual needs. The mobile application is also available for both Android and iOS, supporting Facebook, Twitter, Instagram, LinkedIn and Google+.
In times of multiple accounts that a business runs, social media management tools offer support in saving precious time and energy, which can be channelized otherwise.