If you want to enter the digital world, you will think of a website. However, as you grow your business, you will start thinking about an exceptionally functional eCommerce website. Ecommerce or electronic sites refer to websites that allow users to make transactions online from their comfort zones. Ecommerce websites range from big to small, operation and features; however, any eCommerce site must enable people to buy or pay for a product/service conveniently.
Modern eCommerce Websites
Many online marketers believe that they can attract massive traffic from search engines by featuring hundreds of products on their e-commerce websites. Well, it is not that simple. The reality is much different that requires effort—lots of it, to say clearly.
While developing an eCommerce website, you need to pay attention to every detail. And not just the structure, but its entire design and goal. As an experteCommerce website developer, we would like to share valuable insights on the must-have attributes of a functional electronic commerce website.
Over time, we’ve seen new eCommerce platforms come up or those already existing making some upgrades. Selling online, automatically requires you to use an eCommerce platform because of the capabilities they showcase. Any technology eCommerce platform of your choice must possess the following;
Content & Catalog management capabilities, customer management & order management capabilities, reporting, discount and promotion, SEO management tools, and store management settings. Utmost of all, the platform must cater to;
- Multiple payment options
- An easy-to-use checkout
- Integration features
- Security, etc.
The most popular eCommerce technology platforms include BigCommerce, Magento, Shopify, WooCommercePrestaShop and Wix Stores. Let’s have a brief look at each of these options.
Magento- Magento is one of the most popular eCommerce website builders; however, it may require advanced knowledge to leverage its capabilities like SEO features fully. On the remarkable side, Magento is customizable, scalable, and SEO-friendly. The downside is that it’s expensive. You will require a Magento developer, and you must pay a reasonable amount for hosting.
Shopify- People love it! From its appealing nature, plug-and-play capabilities, easy set-up, designer templates, and integrations. Although you can create a store by yourself with Shopify, it’s essential to consult an experienced Shopify developer to learn more about the good and bad of the platform.
Big Commerce- If you’re a big brand in the market, you might have to look at this technology. It features a range of out-of-the-box marketing solutions like SEO, email marketing, and various payment solutions. Its inventory and order management tools are fantastic and can allow you to create personalized experiences.
Woo Commerce- Over 5 million web stores use WooCommerce as per 2021 stats, and we can say the platform houses 26% of all websites. It is WordPress’ shopping cart plugin, a popular CMS platform. If you’re a small business or a start-up, WooCommerce may prove to be a great platform, but if you’re an enterprise-level company, it’s best to look at solutions like Magento or others.
PrestaShop- This is an open-source eCommerce platform and provides over 2000 templates. It is customizable, offers several payment options, and lets users create promos like email marketing campaigns, offers, codes, and a blog.
Wix Stores- The technology platform provides a range of customizable design templates, a drag-and-drop editor, various payment modes and above all, allows one to build a website using the Wix ADI tool automatically. It caters to SEO needs, analytics, social, email marketing and integration requirements. The major downside is its low storage.
Must-Have Features for Any Ecommerce Site
- Products & Product Descriptions
Products on an eCommerce site are a must, but you want to make sure you have clear images and an appropriate description of each product/ service page. Modern tools can allow you to upload action shots or videos for engagement purposes. Use a simple and easy-to-understand language. Try to be as precise as possible and avoid duplicate content. Ensure that descriptions cover all the basic info such as product size, color, fabric, and function.
Navigation is a key concern for an eCommerce website. Clear and friendly navigation helps users to get around your site. Ensure your eCommerce site performs well when users land on it. Take the assistance of a website designer working on your eCommerce site to coordinate the UI and UX of the site. Options like easy login, shopping cart and secure payment gateway must respond at the snap of their fingers.
- Search Bar
Another vital feature of an eCommerce site is a search bar. It is located at the top of a page of your website. Make sure that this function works and it is visually clear for the user to find any of your products or services featured on your site. If your users have to struggle to find anything, chances are higher that they will leave your website without making a purchase.
- About Us & Contact Info
Put direct contact information on your website to give it a personal touch. It will leave a positive effect on your customers. You can feature brief details about your business, goals, your team and other business updates.
Wish to Compromise? Never with This
- Website Responsiveness
This is the era of responsive web designs, and ensuring that your web store is responsive is key to making online sales. Good website developers know how to render eCommerce sites responsive and mobile-friendly. This will help you receive huge traffic as 80% of the world’s population uses smartphones. See that your website is compatible for it to open up on all the major browsers.
- Image Quality
Put clear and high-resolution pictures of the products on your website. They are a great way to attract users, and it also helps customers make the right decision. Invest in photography to maintain a high degree of professionalism in case you don’t have a good camera. Also, render every page clutter-free by removing unnecessary content. Update the site frequently to ensure that it’s clean and attractive. Lastly, remove those products from the sale listing that are out of stock.
Root file: By uploading the root file, there is no need to make changes to the backend. The necessity to use a root file may come at any time, so it is better to have it initially.
Have third-party tracking code integrated with the website, so other search engines and websites can do the crawling.
Ensure to sign up for a reliable hosting solution. An eCommerce website must always be live, and in the event of an accident, there must always be its backup.
Invest in SEO ‘Search Engine Optimization’ to drive your eCommerce store on the world wide web and stay competitive.
Ecommerce websites with the above features have shown better performance in terms of customer retention and sales figures. If you focus on these parameters, better outcomes from your eCommerce site will become a reality. Kinex Media is a leading website design company in Toronto, and we’ve worked on many successful eCommerce projects. If you wish to sell anything online, our team is ready to showcase their hands-on expertize. We can design eCommerce websites from scratch or redesign your site to help them perform better. Let’s get in touch.