The Best SEO Techniques And Practices That You Must Follow

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In the current scenario, it is crucial that your website attain and then maintain its firm online position in the virtual world to remain ahead of its competitors. It needs a well-integrated search engine optimization strategy in place to secure a solid online presence.

When your website ranks at the top of the search engine result pages, it tends to attract more clicks from the searchers. You can see the graph below, which illustrates the difference in the CTR when you are ranked at the first position vs any other.

google-organic-ctr-breakdown

There are a few critical areas of SEO which you must concentrate on to revamp your SEO strategy and to ensure a strong online presence for your business, brand or website. You will get to know about the time-tested, best, basic and advanced SEO practices below. You can follow the ones which you deem right as per your circumstances. 

So, let’s begin.

Your brand will benefit a lot by following the time-tested strategies given below:-

Create Quality Content

Provide users with unique, quality and relevant content. It’s because Google gives better rankings to websites that offer the most accurate and consistent answers possible to users’ queries. Thus, if you come up with quality content that Search engines find valuable and most appropriate for user queries, then it will certainly appear in search results.

With time, the notion of “high-quality content” has changed drastically. There was once a time when publishing a 1,000-word blog post was the sure-shot way of getting a huge amount of organic traffic on your website.

However, publishing a 1,000-word blog post is an ordinary feat, nowadays.

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The average blogger dedicates more than 3 hours to creating a single post, as revealed in a survey by Orbit Media.

Promote Your Content

Producing high-quality content will certainly help you attain better rankings. However, it will offer you the best results if it reaches a large number of users. Here comes the need to promote your content. There are so many different means which you can adopt to promote your content online. Some of the best techniques which you can use to promote your content are:

  • Make Your Presence Felt On Social Media – Create your accounts on all the leading social networking sites and other social media platforms like X.com(formerly Twitter), Facebook, LinkedIn, Instagram and other platforms to widen your reach. Make sure you regularly update your social media accounts or pages by posting relevant information about your business and related topical issues. Focus on efforts that encourage sharing and other ways of user engagement to ensure the best results.
  • Pay Per Click Ads – Making use of PPC advertisements and other paid advertising techniques also helps in ensuring greater exposure for your content.
  • Blogging– Blogs are a great way to expand your reach and provide quality content to your users. These offer you great opportunities to post quality content regularly that helps you attain good rankings. Blogging offers a valuable place for B2B websites to showcase expertise, build thought leadership, and engage with their target audience. It not only boost credibility but also create trust, ultimately driving business growth through informative and relevant content

Conversion Optimization

By designing an effective and integrated SEO strategy, you can strengthen your other SEO efforts. It not only helps in attracting higher traffic but also in capitalizing on the already present users by promoting and motivating them to perform the intended action once they reach your website.

Provide Awesome User Experience

Along with focusing on unique SEO techniques, you also need to ensure that you offer your users simple navigation along with other easy-to-use features on your website. Providing users with the best user experience also helps in strengthening your online presence. It is because these things indirectly affect your search engine rankings. Users who have good experience with your online resource are more likely to share, bookmark and revisit your website. It can certainly enhance your rankings on search engine result pages.

These are some of the best practices that will help you present your users with the best user experience, along with the best quality relevant information. Kinex Media, a Toronto-based website design and SEO service providing company, can design a cohesive SEO strategy to pull increased traffic to your website and transform it into potential customers.

Follow the best SEO practices to get the maximum results

MAKE WAY FOR VOICE SEARCH:

Voice Search combines two fundamental elements of the ease of interaction- the convenience of search and artificial intelligence. It customizes the results based on your previous searches. The user experience is enhanced with the comfort of placing a command with the simple activation of voice search metrics. Something as simple as ‘OK Google’ works as an activation of command, and you can take it from there just by your oral instructions.

Google search is also getting smarter by collecting data from the search box and compiling it to predict your preferred search topics for further exploration. Nowadays, search has become smarter and more customizable.

ENTITIES ARE MORE VALUED THAN BEFORE

In Google’s own words- entities are “a thing or concept that is singular, unique, well-defined, and distinguishable.” Anything (a webpage, an image, an article or a blog) which is well-defined and easily distinguishable is valued by Google as unique content and returns well on searches.

Create and translate your website, web pages and products into recognizable entities and sought out by Google during a search to witness an increase in your ranking on SERP. If you have a whole catalogue of products, transform each of them individually into verifiable entities that can attract more traffic.

BOOST THE PERFORMANCE OF YOUR CONTENT

It can’t be stressed enough how the quality of your content catapults your search rankings, resulting in greater traffic and better leads. Content includes pictures as well as graphics that you include on your website. You must use good-quality images and certifiably original content for your website.

Google Analytics will probably show you a clear picture of the performance of your content. The search engine giant has made it clear that it prioritizes quality over sensationalized content. The coming years will demand optimization in the long-term integrity of your content rather than its momentary popularity.

IMAGE OPTIMIZATION TECHNIQUES

Image optimization is essential for enhancing user experience. When images are strategically used within web pages, they can significantly boost your website’s SEO. Proper image optimization, using relevant alt text and appropriate file sizes, not only improves page load times but also makes your content more accessible to search engines.

You need to choose the Best File Format

Images are a significant factor when it comes to the overall website page size and loading time of a website because page speed is an important metric for a smooth user experience.

Widely used image formats like JPEG, PNG and WebP

According to Google, the WebP lossless image format offers a remarkable 25% reduction in file size compared to PNGs and an even more impressive 35% decrease when compared to JPEGs.

image-optimization

Difference in file sizes above, it becomes evident that WebP emerges as a clear frontrunner in the realm of image formats.

The basic and advanced SEO practices that you must follow are:-

Basic:

  • If your website foundation happens to be technically strong, it will be simpler for you to optimize it further for search engines and users. So, go ahead and create a professional and nice-looking web design and complement it with original, relevant and authentic content.
  • The content featured on your website needs to be highly competent and informational so that your visitors get the exact and precise information they are looking for. Develop the content using the right amount of best keywords for your website and present it in a simple and easy-to-access manner on your website.
  • Design a cohesive SEO strategy based on a solid content-based model. Make use of different types of content-based optimization techniques to get the optimum benefits. For example, along with on-page and off-page search engine optimization methods, I also explore content marketing and social media marketing techniques.
  • Make sure your website features only the best quality content. If your visitors find your content highly reliable, then they will keep coming back for more, resulting in increased traffic and better search engine rankings. Also, great quality content helps your website establish itself as an authoritative website and secure good rankings with major search engines, including Google.
  • Update the content featured on your website frequently as search engines grant top positions to those resources that post original as well as the latest content.
  • Always get quality links from those sites only that are authoritative sites. Another important point to remember about link building is that getting links from sites relevant to your site’s nature helps you improve your rankings more than other sites.
  • Try to remain active on different social media platforms and post informational content on different social networking sites. Posting relevant content that covers the latest happenings related to your business helps you connect to your audiences. You can ask your clients to share their feedback and comments. Positive reviews about your company/ website can help you create a niche for yourself in the online world.
  • Internal linking is a straightforward yet highly effective SEO strategy that involves creating links from one page on your website to another. This practice offers many benefits in improving your website’s search engine visibility and user experience.
  • Quality Backlinks, also known as inbound or incoming links, are important elements of a website’s authority and credibility. Search engines distinguish between natural, earned links and unnatural, spammy ones.  Backlinks from Guest posts or websites that are topically relevant to yours carry more weight. They show that your content is recognized within its niche or industry. So be careful to create and buy backlines. Follow special guidelines of Google for backlinks.

ranking-factors-analyzed-by-semrush

Advanced:

  • Plan for being captured as a  featured Snippet to take the slice of the pie from your competitors. This Position 0 is in itself a signal of being a quality and authority website and boosting sales to a new high. More than half of the clicks from Google originate from Featured Snippets—proving that they drive over half of search engine clicks.
  • Influencer marketing is to be merged with SEO as individuals feel swamped by annoying advertisements. They seek information that they can confide in, and that is authentic reviews. This has led to an increase in marketing for influencers. People have a much greater chance of interacting with a trusted and well-known person than they do with an ad.
  • Voice Search SEO is the new hype. Until revolutionary mobile phones existed, people explored their desktop computers by inputting words into search engine boxes. From this activity, keywords were generated. As mobile device usage increases, voice searches are becoming a common phenomenon among internet users. Not only do these searches occur on phones, but they are also conducted on home voice assistants. Voice searches have taken more than 50% of the searches already.
  • A mobile-friendly platform is a must. It’s not even a thing that has to be reminded because it’s already the new reality. If you keep the user interface and user experience as the priority, then this is the first thing to cut from the list. Statistics indicate that 4 in 5 users use mobile devices to perform local searches on search engines.
  • Use HTTPS for data security and SEO benefits. Search engines, like Google, prioritize the security of their users. Websites that use HTTPS are considered more secure, and as a result, search engines tend to rank them higher in search results. This is part of an effort to promote safe and trustworthy browsing experiences. One thing more, Google pays a special attention on HTTPS status codes.
  • Schema Markup, also known as structured data, is a powerful tool in the world of SEO. It involves adding specific code to your web pages to provide search engines with context about the content on your site. While Schema Markup doesn’t have a direct impact on your rankings, it can indirectly improve your SEO. For example, you might see star ratings, cooking times for recipes, or event dates in search results. These enhanced listings often attract more attention and can improve click-through rates.
  • Site Speed is a important aspect of website performance that profoundly impacts the user experience and overall success of a website. Site speed refers to how quickly a webpage loads and becomes interactive for a visitor. A fast-loading site ensures that users don’t have to wait for content to appear, reducing frustration and encouraging them to stay and explore.
  • Canonical Tags help prevent duplicate content issues. Technical SEO involves the use of canonical tags to tell search engines which version of a page is the preferred one when there are multiple similar pages.
  • Server Response, which directly impact user experience and SEO rankings. A faster website not only pleases users but also ranks better in search results.
  • XML Sitemap is a roadmap for search engines. By creating and submitting an XML sitemap, you help search engines understand your site’s layout, ensuring that all your web pages are properly indexed.

Following these tips can offer you a great deal of help in yielding the best results from your SEO efforts and ensuring your website performs well in all aspects. Contact Kinex Media to design an effective, result-oriented SEO solution for your website at the most affordable rates.

CONCLUSION

The above-mentioned tips are compiled from the experiences of Kinex Media’s SEO executives. The evidence of the accuracy of the information can be obtained from the fact that Kinex Media is recognized as one of Canada’s top-growing companies in 2022 and 2023.

You must follow the above-listed tips as per your requirements. If you want to follow the proven strategies, implement the time-tested SEO practices in the first section. In case you want to get maximum results, then you should follow the best SEO practices in the second section. When it comes to being a beginner or professional in this field, you can follow the basic or advanced SEO practices as per your needs. So, start your SEO journey now.

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