There have been many updates/ changes in Google search algorithms during the past year or so that have affected the websites -both positively as well as negatively. With the introduction of Bidirectional Transformers for Language Understanding (BERT), you need to revamp your SEO strategy so that it can successfully face the algorithm changes undertaken by Google.
There’s nothing to optimize for with BERT, nor anything for anyone to be rethinking. The fundamentals of us seeking to reward great content remain unchanged.
— Danny Sullivan (@dannysullivan)
Kinex Media, a leading and trusted web design firm based in Toronto, discusses some of the necessary but essential search engine optimization practices that will work in your favour in 2020. Let us take a look:
Recommended SEO Strategies For 2020
Make way for Voice Search:
Voice Search combines two fundamental elements of the ease of interaction- the convenience of search and artificial intelligence that customized the results based on your previous searches. The user experience is enhanced with the comfort of placing a command with the simple activation of voice search-metrics. Something as simple as ‘Ok Google’ works as activation of command, and you can take from there just by your oral instructions.
Google search is also getting smarter by collecting data from the search box and compiling it to predict your preferred search topics for further exploration. 2020 will be the year that makes search smarter and more customizable.
Entities are more valued than before
In Google’s own words- entities are “a thing or concept that is singular, unique, well-defined, and distinguishable.” Anything (a webpage, an image, an article or blog) which is well-defined and easily distinguishable is valued by Google as unique content and returns well on searches.
Create and translate your website, web-pages and products into recognizable entities and sought-out by Google during a search to witness an increase in your ranking on SERP. If you have a whole catalogue of products, transform each of them individually into verifiable entities that can attract more traffic.
Boost the performance of your content
It can’t be stressed enough how the quality of your content catapults your search rankings, resulting in greater traffic and better leads. Content includes pictures as well as graphics that you include on your website. You must use good-quality images and certifiably original content for your website.
Google Analytics will probably show you a clear picture of the performance of your content. The search engine giant has made it clear that they prioritize quality over sensationalized content. 2020 will demand optimization in the long-term integrity of your content, rather than it’s momentary popularity.
Kinex Media can design a customized and highly result-oriented SEO plan for your website at the most reasonable prices. Know more about their services and packages please visit https://www.kinexmedia.com/.