An open-source PHP based platform, Magento 2 is a fully-developed shopping cart solution for medium to large-scale business needs. The captivating design and an enhanced user experience make it disparate from the previous version. What adds a feather to the cap is that it is a platform with rich-features and offers an unbeatable flexibility to the users where they can easily manage the content, functionality, and layout of their e-commerce store.
High-quality features of Magento 2
• It is responsive and search-friendly
• It offers improved product creation, better data view & filtering, and admin navigation improvements.
• Offers a split database solution.
• The three databases that include product data, checkout, and orders help to exclude unwanted bugs that can be risky for your e-commerce store.
• Data safeguards for product data. The major benefit which data safeguards provide is that multiple administrators can simultaneously work on any given product data.
• The admin navigation interface is cleaner and clutter-free.
• The menus are organized and easily manageable that makes finding a page much easier and simple.
Magento 2 offers these enhanced features that are a valuable asset in the long term. Depending on the business requirement, one can choose from the three versions that Magento offers.
Magento Enterprise Edition
Fundamentally, it is a paid version and depending on the need and requirement of your company, one can choose from the various feature sets that are offered.
Magento Community Edition
The most active community of users, it is a fully open source platform.
The particular version is paid and hosted on Magento’s servers.
Let’s have a glance at the reasons why one should choose Magento 2 for developing e-commerce store in 2018:
1. Improved Performance Parameters
Magento 2 reduces the load on the server and augment the user interaction considerably. The page loading time is rapid and fast and the rate of car abandonment has reduced. The major parameters on which Magento 2 has improved are as follows:
• Ajax Cart
Ajax cart is really beneficial as one can add items to the shopping cart without reloading the entire page. This ultimately put less load on the hardware and it generates a more responsive experience for the shoppers.
• PHP 7
Magento 2 is built on PHP programming language and it is optimized for PHP 7, that is linked to upgraded performance and an expeditious loading in comparison with the older versions.
Magento 2 makes use of the Varnish cache and HTTP accelerator that can easily cache the requests. This ultimately affects its performance as one can edit the e-commerce product information without any data conflict.
• Hosting environment
The advanced features of Magento 2 allow to easily distribute the demand on your hosting infrastructure over multiple servers. As a result, handling traffic spikes is really easy.
2. Smooth and well-organized check out process
Checkout is an essential element in e-commerce platforms. Check out options must be easy and lack of easy checkout may prompt the customers to withdraw their shopping carts.
Magento 2 has a flexible and improved check out process. As compared to Magento 1 that has 6 step checkout process, it is having just two-step checkout process. The user could not leave any step in Magento 1. One has to undergo all the procedures. The six steps in Magento 1 included check out method, billing information, shipping information, payment information, and lastly the order review.
In Magento 2, it is just shipping, review, and payment. There are two different pages for both of them.
The above-mentioned features have upgraded the customer experience. The guest’s checkout option is a valuable point that eliminates the need for login or registration and it speeds up the process for users. Also, it offers a powerful shipping rate. The rate is displayed according to your geographical location, and it differs according to the country, region, and postcode. The particular features reduce the friction and increase your business conversion rate.
3. Enhanced Indexing and Toolkit
Magento 2 offers enriched indexing which increases the query performance speed. Indexing is basically a strategy that increases query processing speed and performance of the web store. It metamorphoses merchant data by creating index tables and updating it regularly.
The better toolkit of Magento 2 offers:
• Efficacious backend operation
• Proper Optimization of web pages for faster delivery
• More server response time for all website activities
• Improved database flexibility which can handle peak loads.
• Performance widgets to create test scripts for your business.
The improved widgets and toolkit allows using Magento 2 easily for setting up the e-commerce store.
4. Highly Suitable
Magento 2 has made it simple to integrate data, third party tools, web and cloud services without any problem. With Big Data and NoSQL-like database in place, it is a big challenge to integrate attributes with other e-commerce platforms.
Magento 2 is highly compatible with the latest PHP frameworks like Zend and others. It works very well and in accordance with various other major databases like Hadoop, Oracle, and MySQL.
As Magento is an open-source platform, hence it is user oriented and offers the rich templates, modules, extensions, and widgets to build efficient e-commerce storefronts.
Magento 2 is device responsive and is easily supported across devices and offers cross-browser support too. It provides many dynamic and powerful tools like- SEO tools, Catalog Management tool, and Marketing tool.
Magento 2 is the future and is the best pick for the e-commerce businesses looking forward to expanding. Magento 2 is the leading e-commerce platform that offers a safe business environment and boosts your conversions. However, migrating from Magento 2 from Magento 1 is not easy and one can hire an e-commerce developer to make the migration easy and smooth.