An open-source PHP based platform, Magento 2 is a fully-developed shopping cart solution for medium to large-scale business needs.
The mesmerizing design and upgraded user interface make it distinct from the previous version.
What adds a feather to the cap is that it is a rich-featured platform and offers users unbeatable versatility where they can easily control their e-commerce store’s material, features, and layout.
High-quality features of Magento 2
– Magento 2 platform is better receptive and search-friendly.
– The platform is enriched with up-gradations like product creation, better data view & filtering, and admin navigation improvements.
– Offers a higher performance, split-database solution.
– The three databases that include product data, checkout, and orders help to exclude unwanted bugs that can be risky for your e-commerce store.
– Data safeguards that provides multiple administrators who can simultaneously work on any given product data.
– The admin navigation interface is cleaner and clutter-free.
– Their menus are structured and easily accessible which makes it much easier and faster to locate a page.
– Improves the efficiency and scalability for managing peak loads.
Magento 2 provides certain improved features that are a long-term valued asset in digital existence. Customers can select from the three versions which Magento provides, depending on the business requirement.
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MAGENTO ENTERPRISE EDITION
Fundamentally, it is a paid version and depending on the need and requirement of your company, one can choose from the various feature sets that are offered.
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MAGENTO COMMUNITY EDITION
The most active community of users, it is a fully open source platform.
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MAGENTO GO
The particular version is paid and hosted on Magento’s servers.
Let’s have a glance at the reasons why one should choose Magento 2 for developing e-commerce store :
1. IMPROVED PERFORMANCE PARAMETERS
Magento 2 reduces the load on the server and augment the user interaction considerably. The page loading time is rapid and fast and the rate of car abandonment has reduced. The major parameters on which Magento 2 has improved are as follows:
- Ajax Cart
Ajax cart is really beneficial as one can add items to the shopping cart without reloading the entire page. This ultimately put less load on the hardware and it generates a more responsive experience for the shoppers.
- PHP 7
Magento 2 is built on PHP programming language and it is optimized for PHP 7, that is linked to upgraded performance and an expeditious loading in comparison with the older versions.
- Cache
Magento 2 makes use of the Varnish cache and HTTP accelerator that can easily cache the requests. This ultimately affects its performance as one can edit the e-commerce product information without any data conflict.
- Hosting environment
The advanced features of Magento 2 allow to easily distribute the demand on your hosting infrastructure over multiple servers. As a result, handling traffic spikes is really easy.
Result:
And all these lead to the vivid environmental changes that are:
- Have an addition of up to 66 percent faster response times to the cart server.
- Have a 51 per cent quicker end to end transaction times.
- Catalog browsing offers almost instant server response times.
- Process orders in an hour by 39 percent or more.
- Load 30% to 50% faster than Magento 1. Magento 2 also comes with performance toolkit which enables you to create performance test scripts.
2. SMOOTH AND WELL-ORGANIZED CHECK OUT PROCESS
Checkout is an essential element in e-commerce platforms. Check out options must be easy and lack of easy checkout may prompt the customers to withdraw their shopping carts.
Magento 2 has a strengthened and adaptable check-out process. Compared to Magento 1 which has a 6-step checkout process, new checkout process is only two-step long.
In Magento 1 the user could not leave any steps. One has to go through all of the procedures to reach the final goal.
Magento 1’s six phases included system of check-out, billing details, shipping information, transaction information, and lastly, the order analysis.
In Magento 2, it is just shipping, review, and payment. There are two different pages for both of them.
The above-mentioned features have upgraded the customer experience. The guest’s checkout option is a valuable point that eliminates the need for login or registration and it speeds up the process for users. Also, it offers a powerful shipping rate. The rate is displayed according to your geographical location, and it differs according to the country, region, and postcode. The particular features reduce the friction and increase your business conversion rate.
Result:
A Batmard Institute Research revealed that if an ecommerce website enhances its checkout process, it enables itself to achieve a 35.26 percent increase in conversion rates. Magento 2 is taking care of this issue to win the numbers.
3. ENHANCED INDEXING AND TOOLKIT
Magento 2 offers enriched indexing which increases the query performance speed. Indexing ies ms basically a strategy that increases query processing speed and performance of the web store. It metamorphoserchant data by creating index tables and updating it regularly.
THE BETTER TOOLKIT OF MAGENTO 2 OFFERS:
– Efficacious back-end operation
– Proper Optimization of web pages for faster delivery
– More server response time for all website activities
– Improved database flexibility which can handle peak loads.
– Performance widgets to create test scripts for your business.
The improved widgets and toolkit allows using Magento 2 easily for setting up the e-commerce store.
4. HIGHLY SUITABLE
Magento 2 has made it simple to integrate data, third party tools, web and cloud services without any problem. With Big Data and NoSQL-like database in place, it is a big challenge to integrate attributes with other e-commerce platforms.
Magento 2 is highly compatible with the latest PHP frameworks like Zend and others. It works very well and in accordance with various other major databases like Hadoop, Oracle, and MySQL.
Programming with Magento 2 is quite easy as it has a jQuery library as its default JavaScript library, jQuery and Prototype conflicts don’t occur.
As Magento is an open-source platform, hence it is user oriented and offers the rich templates, modules, extensions, and widgets to build efficient e-commerce storefronts.
5. MAGENTO 2 IS MOBILE FRIENDLY
There’s no better time to make sure you have a more mobile responsive e-commerce website than it is now. Once again, ecommerce dollars now account for 10 percent of all retained revenues. Fortunately, Magento 2 is mobile friendly, with responsive interface reference themes and convenient web checkout.
With it, you can use any screen resolutions to create ecommerce websites that are supported by various devices along with mobile. You can build friendly applications for mobile devices too. Magento 2 has apps that are easy to use and will boost your conversation rate and make your company grow in no time.
6. MAGENTO 2 IS EASY TO UPGRADE
If you run an online shop you need a framework that makes it easy to update. That is because there’s no complete ecommerce site so can put your store at risk if your ecommerce website is not upgraded and relevant at any time.
New bugs come up everyday and are normally reported to the team that built the program when they are found.
This action usually requires a new version to be released which solves the problem. If your software isn’t easy to upgrade, security problems can occur and this can be abused. It can slow down your shop, or create attempts to get people into it.
Magento 2 is easy to update. There will always be a continuous process to develop the platform and provide security updates to assist merchants to stay safe. This sometimes necessitates the introduction of new versions.
The upgrade helps you and your customers improve their ecommerce experience. When your customer service is improved, the increased productivity will enhance your sales.
CONCLUSION
Magento 2 is device responsive and is easily supported across devices and offers cross-browser support too. It provides many dynamic and powerful tools like- SEO tools, Catalog Management tool, and Marketing tool.
Magento 2 is the future and is the best pick for the e-commerce businesses looking forward to expanding.
Magento 2 is the leading e-commerce platform that offers a safe business environment and boosts your conversions. However, migrating from Magento 2 from Magento 1 is not easy and one can hire an e-commerce developer to make the migration easy and smooth.