Catelli began its journey in 1867, along with the creation of Canada in the same year. Catelli’s owner, Carlo Onorato Catelli, was only 18 years old when he started making and selling pasta in Old Montreal. It has been more than 150 years since the establishment of this brand, and they have expanded their business significantly.
\nCatelli provides a full range of pasta shapes and varieties according to the evolving requirements and tastes of Canadian families. They produce some of the world’s best and most innovative pastas as per the traditional and contemporary Italian pasta recipes.
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\nShowcasing a huge variety of pasta in the best way possible to boost their sales required the right type of representation. Reorganizing the product portfolio as per the consumer understanding was crucial to have better product categorization and clarity.
\nPresenting their wide range of pasta in a positive light required high-quality food photography and spectacular visuals. An even bigger challenge was to incorporate these elements in the website while still optimizing for robust web performance.
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\n","shopifyPlsTabTitle":"Phased Redesign","shopifyPlsTabsAnswer":null,"shopifyPlsTabsButtonLink":null,"shopifyPlsTabsQuestion":null},{"shopifyPlsTabContent":"Catelli’s online presence focused primarily on brand credibility and ownership. Our goal was to ensure that when consumers visit their site, they can easily explore product lines, ingredients, nutritional information, and certifications. To achieve this, our web designers crafted a seamless product section with a logical and user-specific categorization system. Alongside this, we made each product page a comprehensive resource that will address the common consumer questions, along with highlighting all of the products of their choice. Ultimately, our redesign successfully supported Catelli’s brand reputation as a trusted name in Canada.
\n","shopifyPlsTabTitle":"Intuitive Product Representation","shopifyPlsTabsAnswer":null,"shopifyPlsTabsButtonLink":null,"shopifyPlsTabsQuestion":null},{"shopifyPlsTabContent":"For a brand like Catelli, every detail makes a significant impact. We knew that only carefully chosen imagery could help build trust with consumers. It was important to get everything right from industry marks and logos to product images and certifications. Along with that, we placed a strong emphasis on storytelling to effectively showcase Catelli’s rich legacy and heritage. By opting for professional food photography and styling, which doubled down on high-quality visuals, we took their brand appeal to the next level. Alongside this, we also implemented modern web development techniques, which ensured that the visual load doesn’t take a toll on the website’s performance.
\n","shopifyPlsTabTitle":"High-Quality Visuals & Performance","shopifyPlsTabsAnswer":null,"shopifyPlsTabsButtonLink":null,"shopifyPlsTabsQuestion":null},{"shopifyPlsTabContent":"One major challenge on the Catelli project was meeting high user expectations for search functionality. Even though the home page only highlights the main categories, there are endless sub-categories that amplify the chances of showing irrelevant results. To overcome this, we implemented smart indexing, integrating multi-category results. This way, we made sure our search tool was correctly surfacing the right results. We also optimized their site for bilingual queries and made popular products and recipes show up first in the results. This approach ensured users could quickly find relevant results with clear visuals and filtering options, enhancing satisfaction on a smaller brand site.
\n","shopifyPlsTabTitle":"Search Functionality","shopifyPlsTabsAnswer":null,"shopifyPlsTabsButtonLink":null,"shopifyPlsTabsQuestion":null},{"shopifyPlsTabContent":"Catelli’s social media profiles play a vital role in strengthening their brand awareness. Acknowledging this factor, we made sure to prominently feature direct links to their Facebook, Instagram, and YouTube pages throughout the website. This integration encourages visitors to connect with Catelli on multiple platforms. Our experts have set up their CMS in a way that lets them update content once and automatically share it on their website, email campaigns, and retailer portals. Plus, we have added marketing tools to help them schedule promotional content more easily.
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