The Anatomy of Content Marketing

anatomy-of-content-marketer

Approximately two-third of content marketers agrees on the importance of technology in content marketing influence and overall reach. Just like everything, technology can bring great results to the table, if used in a right way.

However, it entirely depends on content marketers how they align with the technology and prepare their strategy to work smarter. Technology can be great to bring more efficiencies and benefits at the end of the day. Marketers who have successfully implemented the technology to amplify their success are focused on their goal.

“I look at technology for content marketing being used right now as putting out fires, solving very small issues. Before buying technology for content marketing, you need a strategic vision that makes sense for the organization.”  Joe Pulizzi

Anatomy of Content Marketing

  1. Audit your content library

A lot of time is lost in manually auditing the content inventory and performance metrics. The data is outdated as soon as you hit the save button. Considering the amount of work and hours it goes in auditing the work manually, content marketers have begun looking beyond the horizon and started accepting technology to quickly address buyers’ needs and re-purpose content to do that.

On the other hand, if you use technology to audit the spreadsheet containing your content assets, then work will be done in real time, right in front of your eyes. Moreover, you can check top performing content and can list the min evergreen content list to boost bigger results. Since evergreen content can be promoted again-and-again in different ways without losing its spark.

Moreover, you can connect with your enterprise completely and can evaluate which content is performing at which stage and can have better insights about the nature of content for a particular department or theme.

Let’s say that you have more content that influence readers to take actions, but have less quantity of content that close the sale. Hence, you know what type of content you need to create more sales to scale the balance.

  1. Increasing the keyword research

Producing content is fine, but the results are uncertain. You can never be sure of the results that the content will produce. Hence, the uncertainty will always be there in the content production.

Since content creation takes time, it’s a great idea to provide solutions to your targeted audiences’ answers because they are looking to have answers to their problems. Answers will engage them with your post.

Remember, keyword research can never tell what kind of content is popular with the audience. It only shows the picture of audience searching for the keywords in Google. However, through research tech tools, you can come across by content data that performs and that content, which doesn’t perform.

Having tools will help you enormously. You will understand the nature of your audience. Since people vary in nature and thoughts, you will have an idea what type of content will need your time and efforts.

  1. Use Editorial Calendars

A spreadsheet can be a great tool to track your content progress, but it’s time-consuming if you have to keep the track of 100s of publishing events per quarter. It will be time-consuming to keep updating the sheet. And you will be drained completely by the end of business.

Moreover, you will have to update your team regarding the sheet updations and where it’s done, which can again eat up your precious time. Hence, when you go for online collaborative content calendars, you do yourself and the company a favor, which can pay in terms of increased ROI.

The automatic reminders to persons on the platform will be sent, and you will have nothing to worry about employees skipping the updates or staying back in the content creation race. Entire enterprise can see what content is coming and department such as the sales team; the C-suite, etc. can track what content is working and what’s coming up next.

  1. Curate Content to Add Credibility

Curating a well written and original piece of content from a reliable source with your own short or long commentary and linking to the original source, can save your time in creating a completely original post from the scratch. Since you are looking to add value to every piece of content to share and moreover, you are looking to share solutions to various problems, you will gain something from doing this.

You will create trust factor and turn out to be a reliable platform to rely upon accurate information.

Finding a worthy piece of content to share is like finding a needle from a haystack. Tools like Scoop.it will help you to find the content that you need for your readers.

Debunking: The Myth of Short form Content

  1. Optimize Your Content in a System

A Good piece of content is built on a system that adheres to search engine standards. Mainly, content marketers target Google and optimize content to align with Google’s algorithms and gain ranking.
Andy from Orbit Media has created a great SEO optimization list that covers numerous important points to ponder upon.

A well—structured content will have all the necessary links that content should have according to Google. From interlinking, linking to external references, using related keywords to videos and picture, content should be well crafted that looks like a maestro’s work.

Don’t forget, a single piece of content can drain your energy. Hence, having right tools will give an insight to those keywords and structure, to which you weren’t paying attention even. Technology can really be effective for content crafting purposes.

  1. Lose your Wallet on Top Performing Content

Don’t forget to track which content is doing well on social media. It will give an insight about your audience’s likes and dislikes. If you have heard of Diply.com, then must be aware of its huge growth within 2 years of its incorporation. It ranks in top 100 websites in Alexa, and reaching there in 2 years is no kidding. Diply claims to have 90% traffic coming from social media channels, especially from Facebook. They promoted the posts and gained social media dominance, but with strategy.

Hence, if you spend some money on well-performing posts, you will see much more engagement which will lead to conversions. Since every post can’t perform well, until and unless, you have millions of followers, which is hard for most pages. Keep a part of the budget to push those posts that are performing well and can increase ROI. It’s better than to spend money on every post and fail in reaching the target.