The design of your website is one of the most essential factors for online success of your business. As you can talk to your audience on a personal level, your website must speak for your business, its vision and message. Designing the perfect website isn’t that easy as you need to take care of many aspects. Designers tend to make mistakes which cause a lot of issues for your online business. So here we are going to have a look on the top web designing mistakes that you need to avoid in 2017.
1. Use Of Different Color Palette Everywhere
Consistency is the key to a successful business website as it helps in building a trust value among your customers easily. Bigger brands always stay consistent, which also applies to their online business websites. So if you are using different color palette on different pages, it can be confusing for your audience while making your website look unprofessional. So use a standard color palette for your complete site.
2. Inconsistency In Typography
The typography used on your website is what the readability or understandability of your content depends upon. Using a standard sized and font typography provides a professional look while making the content perfectly readable and easy to scan. So of you are using variable sized typography, it can ruin the user experience easily.
3. Confusing Navigation
Navigation is one of the prime factors that makes the user experience and usability of website easier or difficult. So if you are having a complex navigation where your users can’t find the link, content or products they are looking for, then they are surely going to abandon your website. So you need to make sure that the site is clean and easily understandable for audience. It also shouldn’t have any broken links or dead ends for the users.
4. Logo Not Clickable
There are many times when the customers directly want to go to the home page of your site and one of the best ways to do so is by making your company logo a clickable link to your homepage. If you are not making it clickable, users may not find the option to go to home directly and thus, abandon your website.
5. Excessive Use Of Images & Videos
Images and Videos surely prove to be a great way of attracting your potential customers but if you are using them in excess on your website, they can cause a lot of issues. From causing your website to slow down a lot to making the website distracting for users, your business may not experience success as it should.
6. No Cross Browser Compatibility
You can’t always know that on which browser your customers are going to open your website. So you need to thoroughly test your website on major browsers to ensure the proper functionality. If you fail to do so, then your audience might not like the experience and abandon your website.
So these mistakes need to be avoided for designing the perfect website. If you want to design a high conversion website design then you need to understand what essential design factors and elements can help your business grow.