Apex31
Web Design Services that Boosted APEX31’s Program Enrollment!
- Smooth and navigable website, enhancing user experience
- Structured content and clear CTAs that converts user to customers
- Improved visibility and reduced bounce rates and confusion.
Project
APEX31
Niche
Weight Loss
Industry
Health and Wellness
Technology
WordPress
About Apex31
APEX31 is a Canadian health and wellness brand that offers structured weight-loss programs to its clients. With its homeopathic solutions, APEX31 focuses on reducing inflammation, improving gut health, reducing the risk of chronic disease, and boosting metabolism. Their holistic approach to health focuses on more than calorie restriction or exercise. The brand also focuses on addressing the underlying psychological and life-related factors.
APEX31 offers a structured 31-day program that integrates homeopathic formulations, nutritional guidance, and lifestyle support to help the body restore balance, address hormonal imbalances, and reduce fatigue. Over 31 days, clients receive a personal weight-loss coach who focuses on holistic wellness to support rapid weight loss. Trainers target the root causes of the chronic inflammation and other ailments that can slow the process. Their program is designed to help clients achieve sustainable results by improving overall health, not just offering a quick fix.
Services
Major Web Design Challenges Faced By Apex31
Unresponsive Design
The biggest challenge was that the website did not function properly across different devices and screen sizes. Users often encountered broken layouts, misaligned visual elements, and other issues, resulting in higher bounce rates.
User-Centric Navigation
The existing navigation structure was not up to standard. It lacked clarity and flow. Users often struggled to navigate the website to find relevant information and services, which made the experience difficult for users, increasing confusion and reducing conversion rates.
Building Trust and Credibility
APEX31 is a health and wellness website offering a homeopathic approach to weight loss and wellness. Skepticism toward homeopathy is common. The website needed to look professional and reliable through design and content, which was challenging.
How did We Provide the Solution?
Unified Design Language
Simplified Navigation
Enhanced UX
Persona-Based Content Strategy
Mobile-First Responsive Design
Kinex Media used a cohesive and consistent design approach across the main website and client portal. Meaning, we used standard typography, colour schemes, visual elements, and layout structure. This ensures that users don’t feel disconnected between pages and that they feel like they are interacting with a single integrated platform. Our team developed a clear brand identity that is a perfect blend of professionalism, clarity, and credibility. This unified design language approach strengthened the website’s recognition, improved usability, and even helped gain trust. Now, transitioning between the website and the client portal is smooth and simple.
Final Outcomes
Web Design Success
- 69 % increase in organic traffic after mobile responsiveness./li>
- 55% longer average session duration after content hierarchy./li>
- 80% increase in program enrollment.
- Improved page speed from 6.7 seconds to 2 seconds.
- Improved usability score from 62 to 91.
- Increased CTR by 90% with clear CTAs.
Conversion and Retention
- Client’s digital ROI increased by 2.8X within 6 months.
- Repeat program participation increased by 52%.
