ChickQueen
Web Design That Took Their QSR To The Next Level!
- Impeccable visual appeal with mouthwatering images of ChickQueen’s chicken delicacies.
- Consistent branding throughout the website with highly targeted messaging.
- Ease of navigation and clear calls to action to convert the traffic into buying customers.
Project
ChickQueen
Niche
Restaurant & Fast Food
Industry
Food & Beverage / Quick Service Restaurants
Technology
WordPress, MySQL
About ChickQueen
ChickQueen was established in 2021 as a full Halal Quick Service Restaurant (QSR) serving across the GTA. Some of the cities they serve are Toronto, Markham, Oakville, North York, and Mississauga.
Due to the combination of global flavours and local favourites, they found a great amount of success in a short time span. Alongside this, their QSR used only local ingredients, which enticed many foodies throughout Ontario to become regular customers at ChickQueen. They have a vast menu consisting of many delicious chicken dishes loved by many.
Services
Major Web Design Challenges Faced By ChickQueen
Speed Issues
ChickQueen’s website loaded slowly and had high bounce rates. That’s why many potential orders by prospective customers were not being placed. Alongside this, heavy images were slowing down the website considerably.
Ineffective User Experience(UX)
Their website was very difficult to navigate, and the prospective customers weren’t able to find the menu items easily. Furthermore, the customers couldn’t even customize their orders along with completing their transactions.
Irregular Calls to Action(CTAs)
The website lacked clear calls to action, and the ones that were persuasive enough were quite irregular. Due to this, they were not able to convert their existing website traffic into buying customers.
How Did We Provide Solutions For These Challenges?
Product Pages
Clean Layout
Responsive Design
Speed Optimization
UI & UX
Given the scale ChickQueen was operating on, their website was not effectively representing their services or offerings. They lacked city-specific content, detailed menus, and the SEO structure needed to support their growth. To address this, our web designers created several chicken dish-specific pages tailored to targeted cities and optimized them for local search. Additionally, we showcased ChickQueen’s products in the best light possible to maximize conversions. This strategy helped attract location-based traffic and convert online visitors into paying customers. As a result, we significantly increased location-specific website traffic for ChickQueen. The improved website became a powerful tool for driving both brand awareness and local customer engagement.
Final Outcomes
Web Design Success
- +118% increase in organic traffic within 3 months after launch.
- 55% longer average session duration due to improved UI and UX.
- +98% growth in sales within a year after launch.
- Page speed improved from 6 sec to 1.5 sec.
- Improved usability score from 60 to 96 on UX audits.
- The click-through rate(CTR) on “Order Online” CTA increased by 145%.
Conversion & Retention
- ChickQueen’s ROI increased by 3X within 6 months.
- The percentage of their repeat customers increased by 73%.
