Hypervac Technologies Case Study
Website That Boosted Their HVAC Systems’ Online Sales!
- Simplistic and direct navigation with a clear visual hierarchy.
- Prominent and actionable contact points with beautiful typography.
- Focused layout with an accessible and responsive structure of the website.
Project
Hypervac Technologies
Niche
Duct cleaning equipment
Industry
HVAC equipment manufacturing
Technology
WooCommerce, HTML, CSS3, JavaScript
About Hypervac Technologies
Hypervac Technologies has been a big name in the HVAC industry for a lot more than 30 years. They are known for providing equipment and training for the furnace, air conditioning, and air duct cleaning industry. In fact, they provide services worldwide, including the USA and Canada as well.
Their equipment is made by leveraging their vast amount of experience cleaning so many HVAC systems in different types of homes and commercial buildings. As a matter of fact, they are one of the leading manufacturers of the latest technologies in the furnace, air conditioning and air duct cleaning industry. Their commitment is to craft the most cutting-edge duct cleaning equipment, which will empower their clients in multiple ways.
Services
Biggest Challenges Faced By Hypervac Technologies
Need for Custom Content Structure
Hypervac Technologies needed a trust-building message on their home page to persuade their target audience. That’s more of the reason why they needed a custom content structure which can be tailored for their prospective customers. However, they didn’t have these luxuries in the earlier version of their website.
Integration Issues
Their company needed a direct sales contact with their potential customers and required product mentions as well. That’s why they wanted to blend all of their informational and transaction elements on their website. Alongside this, they needed to scale their website as their business grew with time.
Data Ownership & Migration Flexibility
Hypervac Technologies has a huge amount of data due to its business being established for more than 3 decades. Due to this, they needed to maintain control of their customer and order data. Moreover, they had to migrate or back up their data whenever they upgraded their systems to prevent any loss or disruption.
How Kinex Media Provided Solutions For These Challenges?
Provided Custom Content Structure
Solved the Integration Issues
Ensured Impeccable Flexibility
Better Sales & Marketing
Improved Upsells/Cross-Sells
Our WordPress WooCommerce experts utilized Page Builders to build visual drag-and-drop page builders, which are a great option for creating highly customized homepage layouts. We also used Gutenberg blocks to increase flexibility through custom blocks. It played an amazing role in providing specific content modules that align perfectly with Hypervac’s branding requirements. Many recurring content elements on their website needed a uniform but flexible layout, such as testimonials and product features. With the help of Custom Post Types(CPT) and Advanced Custom Fields(ACF), we ensured structured data input and crafted custom display templates.
Final Outcome
WooCommerce Success
- Website traffic got a boost of more than 64%.
- Bounce rate decreased in excess of 47%.
- Mobile traffic percentage shot up by 83%.
- Page load time decreased from 6.7 seconds to 1.9 seconds.
- Get a quote rate increased by over 56%.
- Lead abandonment rate decreased by more than 97%.
Conversion & Retention
- Conversion rate increased in excess of 104%.
- Lead generation got a boost of more than 119%.
