Kear Fabrication Inc.
Web Design Services that Strengthened Kear Fabrication’s Industrial Lead Generation
- Intuitive, mobile-first website, reducing bounce rates.
- MStructured product content and clear CTAs
- Increased usability and fast load times across devices.
Project
Kear Fabrication Inc.
Niche
Industrial Fabrication and Material Handling Wquipment
Industry
Industrial Manufacturing
Technology
WordPress
About Kear Fabrication Inc.
Kear Fabrication Inc. is a leading Canadian manufacturing company that specializes in custom fabrication solutions for the fenestration industry, such as glass, window, and door manufacturing sectors. With over 25 years of experience in fabrication and manufacturing, they excel at delivering high-quality, cost-effective, and innovative machinery. They offer customized solutions to optimize production workflows for businesses.
They offer a range of products from assembly line equipment and lifting and handling systems to stretch wrapping machines and custom industrial racks. They focus on building long-term relationships with their customers by offering reliable, purpose-built, effective, and efficient solutions. They ensure to provide exceptional services to their clients, turning them into loyal customers. They aim to help clients optimize the production process and offer reliable, innovative, and customized equipment to maximize customer satisfaction.
Services
Major Web Design Challenges Faced By Kear Fabrication Inc.
Unclear Product Organization
Kear Fabrication offers a wide range of industrial equipment but the site was not well arranged with clear categories and organized product information on separate pages. Relevant machines or solutions were difficult to locate, which frustrated users and increased the bounce rate.
Mobile Responsiveness
The previous design was not optimized for mobile. On tablets and smartphones, the layouts collapsed, buttons were misaligned, and interactive features failed, leaving regular site visitors with no choice but to be frustrated.
Credibility and Professionalism
Industry buyers require a credible, professional online experience. The former location could not convey Kear’s 25 years of experience and manufacturing accuracy. User concerns about reliability reduced confidence in the products and services.
How did We Provide the Solution?
Consistent UI & Branding
Streamlined Navigation
Improved User Experience
Strategic Content Mapping
Performance-Driven Mobile Experience
Kinex Media employed a consistent design language across the entire site, including typography, colour palettes, imagery, and layout structures. This guaranteed the visual consistency and a refined brand image. Users can now have a smooth flow of product pages, services, and company information. The single approach boosted awareness, usability, and trust. Graphic narration and branded symbols were incorporated to show the professionalism and industrial authority of Kear Fabrication. The legacy of the company also featured in the design as it bolstered control in the fabrication industry. All in all, this solution provided a professional, easy-to-use experience that will attract visitors and foster confidence in the industrial abilities of Kear Fabrication.
Final Outcomes
Web Design Success
- 62% increase in quote submissions
- 48% longer average session duration due to clear content hierarchy
- Improved mobile usability and accessibility score from 58 to 92
- Optimized page speed from 7.1 seconds to 2.3 seconds
- Enhanced CTR by 85% through clear CTAs
- Strengthened brand credibility and industry authority
Conversion & Retention
- Digital ROI increased by 2.4X within 6 months
- Repeat client engagement increased by 45%
