Kotak Law
Increasing Engagement By 63% Through Design
- An increase of 66% in user engagement.
- Kotak Law’s website did not align with their firm’s brand image.
- We introduced a modern web design, focused on personalized user journeys
Project
Kotak Law
Niche
Disability, Personal Injury, & Employment Law
Industry
Legal Services
Technology
WordPress, MySQL
About Kotak Law
Kotak Law is one of the foremost law firms in Canada. They specialize in personal injury law, along with long-term and short-term disability claim settlements. They have many experienced lawyers having expertise in their legal domains of personal injury, along with long-term and short-term disability.
They have a robust personal injury claim settlement process with a great success rate. In fact, they are an authority in their legal field in Canada. Their law services cover almost all of the biggest cities in the biggest provinces of Canada, such as Ontario, Alberta, and British Columbia.
Services
Major Web Design Challenges Faced By Kotak Law
Lead Generation Issues
Their website wasn’t generating leads as the website was outdated and wasn’t ranking on the search engine results page(SERP).
Unoptimized Website
Kotak Law’s website was not optimized for search engines. In fact, it wasn’t even optimized for the legal leads.
Content Duplicacy
There was a significant amount of duplicate content on the website. Due to this, their website wasn’t getting the rank it deserved on the SERP.
How Did We Provide Solutions For These Challenges?
Service Pages
Lead Forms
Clean Layout
Responsive Design
Speed Optimization
Kotak was operating on a large scale. They specialized in a wide range of legal services, each catering to a distinct audience, with some overlapping with each other. Plus, they served clients across multiple regions. So, in order to address this complexity, we created separate web pages for each of their core legal services. We also developed dedicated pages for sub-services within key categories like personal injury law, long-term disability, and short-term disability. This structure made the site easier to navigate and helped users quickly find the information relevant to their needs. As a result, the site saw a 35% increase in page engagement and more qualified leads within just a few weeks.
Final Outcomes
Web Design Success
- +145% increase in organic traffic within 3 months after launch
- 38% longer average session duration due to improved UX
- +60% growth in quote requests within the first 60 days
- Page speed improved from 6.5s to 1.8s (over 70% faster)
- Improved usability score from 62 to 91 on UX audits
- Click-through rate (CTR) on key CTAs increased by 85%
Conversion & Retention
- Client ROI increased by 3x within 6 months
- Contact form submissions rose by 95% after form simplification
