Olympia Tile + Stone
Web Design that revitalized their legacy tile and store brand.
- Implemented an enterprise-scale information architecture.
- Optimized their website for robust visual performance.
- Carried out multi-region inventory integration.
Project
Olympia Tile + Stone
Niche
Premium Tiles
Industry
Interior Construction Materials
Technology
Drupal Based Architecture
About Olympia Tile + Stone
Olympia Tile + Stone was originally established in 1927, and it was founded as “Montreal Floor and Wall Tile.” It was the first ceramic tile wholesale distribution operating company in Canada. In the late 1950s, this company was merged with Olympia Tile. Throughout the 1960s and 1970s, the company expanded into 11 major Canadian cities and ventured into the United States market.
Today, this company is recognized as the biggest importer of tiles in Canada and has also become an exclusive distributor of more than 75 foreign manufacturers. They offer a wide range of porcelain, ceramic, glass, and natural stone tiles for both residential and commercial projects. This company is known for their innovative products that are specifically tailored for the North American market. In fact, Olympia Tile + Stone has maintained robust partnerships with architects, designers, and contractors, providing foolproof technical expertise and a variety of design options.
Services
Major Web Design Challenges Faced By Olympia Tile
Extensive Data Bloating
There were thousands of SKUs and dozens of collections listed on their website. Furthermore, they had various tile materials such as porcelain, stone, and glass. Due to this, their static website was becoming difficult to manage.
High-Resolution Performance
The tiles they are selling are visual products, and to sell them, the website needed to have high-resolution, zoomable images. But those images were causing slow load times, which were hampering the site’s SEO and UX.
Old-School Brand Identity
Since their company is 100 years old, their physical branding was quite traditional. On the other hand, contemporary customers need digital and modern branding. So, this friction was leading to lower sales and branding issues.
How did We Provide the Solution?
Enterprise-Scale Information Architecture
Strategic UX Design
Visual Performance Optimization
Interactive Conversion Tools
Multi-Region Inventory Integration
The biggest challenge for them was that customers were feeling overwhelmed because of so many product choices. So, we designed a sophisticated Information Architecture, which was powered by a relational database. Rather than having a flat list of products, we crafted a multi-layered taxonomy system. This allowed a single tile to exist in various buckets simultaneously. It was filtered based on material, look, application, and collection. When this was implemented, there was a drill-down user journey which helped the visitors select the right tile option. Due to this, the data bloat challenge was resolved significantly.
Final Outcomes
Digital Performance
- Page load speed reduced from 6.8 sec to 1.4 sec.
- Improvement in Core Web Vitals increased by 78%.
- The pages per session got a boost by 92%.
- The mobile usability score improved by 94%.
- Average session duration increased by 115%.
- Scroll depth was up by 85%.
Conversion & Business Impact
- Digital sample requests saw an increase of 187%.
- Conversion rate got a boost of 134% in less than a year.
