Rutman Law
Designed for long-term trust and digital agility
- Reduced page friction by 47 percent
- Simplified browsing logic and rebuilt site architecture
- Improved UX with focused user flows and leaner interfaces
Project
Rutman Law
Niche
Legal services
Industry
Law / Legal Services Industry
Technology
WordPress, MySQL
About Rutman Law
Rutman Law is a respected Ontario-based law firm providing expert legal guidance in real estate, family law, employment disputes, litigation, and corporate legal matters. Despite their stellar reputation in their field, their online presence didn’t reflect their expertise or attract the right traffic. They approached us with the goal of turning their underperforming website into a lead-generating magnet.
As soon as we reviewed their site, we knew what was lacking. Our challenge was to rebuild their site into something as credible, strategic, and sharp as the firm itself.
Services
Major Web Design Challenges Faced By Rutman Law
Poor UX
Their previous website design was quite overwhelming for visitors. It had confusing imagery, wrongly placed CTA buttons, and a flashy font style. This made them look scammy instead of professional.
Confusing Lead formations
They did not make proper use of the lead forms since they only had one generic form for everything, and it had too many fields.People would fill it out halfway and bounce midway.
Unnecessary Clutter
Their previous site was nowhere near personalized, and anyone could tell just by visiting it once. Important elements were either missing or misplaced, while unnecessary ones sat front and center, slowing the site down and confusing visitors.
How Did We Provide Solutions For These Challenges?
Services Page
Lead Forms
Clean Layout
Responsive Design
Speed Optimization
As a highly experienced law firm agency, Rutman practiced in many legal areas, catering to a diverse target audience. And we had to make sure their site reflects this. So we gave each legal service its own separate page. This made the content easier to understand and helped users find exactly what they were looking for. It also simplified the user experience, making it easier to comprehend the value proposition and features of each specific offering. It also made the website smoother to browse and more user-friendly. Now, each page can be easily optimized for specific keywords and thus provide SEO benefits.
Delivered Results
Web Design Success:
- Page friction reduced by 39%, leading to smoother site flow
- Task completion time dropped by 52%, thanks to simplified navigation
- First interaction time improved by 61%, with faster form access
- Scroll depth on key service pages increased by 84%
- Page load time cut from 6.2s to 2.3s, boosting user satisfaction
- Navigation success rate rose from 58% to 90%, based on internal tests
Conversion & Retention:
- Legal service form completions grew by 2.5x in the first six weeks
- Returning user sessions increased by 44%, reflecting higher trust
