Do you think you have reached the milestone once your website is created? If yes, then you are wrong. Building a website is a fundamental step. The primary task involves how to garner traffic for your website; after all, it is this factor that determines the future of your business and your monetary growth. So, the element that you need to focus on is website traffic. With traffic coming to your website, you can expect your exposure audience can take an interest in buying the products or services to get the right exposure.
You can expect the website to avail target audience only when you boost up the organic traffic graph. If you are less acquainted with the terms – natural or organic traffic, let us have a brief look at them. By natural traffic, we are here referring to the free traffic that has come through search engines. It is some of this traffic that further makes conversion and comes out as targeted traffic. So, before you settle for paid internet marketing, you should always set the base through natural traffic.
Here are some tips as to how you can generate natural traffic for your website.
Measure Your Organic Traffic
First, find out how many people visit your website without clicking ads or links you shared. This is called organic traffic. Before you try new ways to get more organic traffic, see how much you’re already getting. And as you try new things, check if your organic traffic goes up.
It’s important to keep track of this. You can use Google Analytics for this purpose.
Focus on optimizing your pages for people, not just search engines
While ranking high in search engines can drive traffic to your website, it’s not the sole factor in attracting clients. Even if you make your website better for search engines, what really counts is getting visitors involved and keeping them interested. Search engines monitor engagement metrics, like how long people spend on the site and which pages they visit. A well-designed website that offers valuable content and a positive user experience will naturally hold visitors’ attention for longer, ultimately leading to more conversions (turning visitors into clients).
Create a Blog
Begin by publishing blog posts on your website. It’s essential. Businesses that have blogs tend to receive more links, visitors, and return on investment (ROI).
The blog offers value to your site to attract visitors. When you start it, focus on topics that always interest your audience. Create irresistible headlines for your posts. They can drive up to 500% more traffic.Â
You can also invite guest bloggers to contribute; they can offer new viewpoints and may share your post with their network. Just make sure their content is high-quality and original.
Ensure to post your content regularly because blogging requires consistent publishing to keep attracting visitors. Additionally, it can help you build loyal customers by providing them with value through your content.
Use Images and Videos
Make visuals for your brand, like charts and concepts. When others use your pictures, they’ll link back to your site. Additionally, you’ll appear in the image section of Google. This way, you can get more clicks.
Optimize your content to show the featured snippet
To boost your website’s organic traffic, optimize your content to appear in the featured snippet, which is a highlighted box at the top of search results providing direct answers to users’ queries.
Why target this snippet? Because the first organic result typically gets 34% of clicks. There is no foolproof method to show up in a featured snippet, but here are some tips employing which you can boost your chances:
- Using bulleted or numbered lists to directly answer the query.
- Providing a concise, clear answer without unnecessary details.
For instance, if you’re targeting “how to change keyboard language,” a list of tips could be very effective.
Remember, integrating your core keyword into your content is crucial for optimizing your chances of securing the featured snippet position.
By employing the same approach, we’re securing a spot in the snippet.
Target KeywordsÂ
SEO means tweaking your site to show up better in search results for relevant queries, and keywords are a crucial part of it. It’s a whole process, but here’s the gist:
In online space, keywords play a crucial role in website optimization. Let’s understand how. When your website targets the right keywords, it becomes a relevant destination for those searching for them. However, choosing the perfect keywords requires a strategic balance between two key factors: search volume and relevance.
Search volume refers to how often people search for a particular keyword. It’s tempting to chase high-volume keywords as it may be perceived that doing so can bring a flood of traffic to your website. But in reality, these popular keywords are often fiercely competitive.
Relevance, on the other hand, focuses on how well a keyword aligns with your content. Even if a keyword has a low search volume, it could be perfect if it accurately describes what you offer. Less number of people will be searching for these keywords but those who do are highly likely to be seeking the specific experience you provide. All you have to do is be more specific instead of going for generic phrases. For example, you have an e-commerce website where you sell shoes; instead of targeting “running shoes,” you might target “best running shoes for wide feet.”
Next, strategically place those keywords in your content. This includes the title tag, headings, body, and even image descriptions. Optimizing your content helps search engines grasp its topic and increases its visibility in search results. Fill content gaps to attract more organic traffic. Target “People Also Ask” and FAQ sections for direct user queries.
Carry Out a Technical Audit
Improving website performance and attracting organic traffic relies heavily on technical SEO. It focuses on optimizing backend elements to make our site more accessible to search engine crawlers, which ultimately benefits users.
To kick off our technical SEO efforts, we recommend starting with a site audit. This helps us identify any technical issues that need fixing, such as page speed, index status, link statuses, sitemap errors, structured data, and HTTPS status.
Keep Your Website Updated
Over time, the content we publish can become outdated, resulting in decreased traffic compared to competitors with more updated pages.
To address this, refresh your old content. This means breathing new life into underperforming pages by updating information to reflect current standards. This could involve updating dates, statistics, and any outdated information. Additionally, restructuring the page based on user intent can improve readability and engagement.
Refreshing content is essential to ensure it remains relevant and user-friendly, ultimately aiming to enhance its performance and increase organic traffic to our website.
Wrapping Up
Different websites require different strategies to succeed. What works well for one site might not work as effectively for another. The solution? Stay updated with our daily blog posts. By staying informed about the latest advancements, you can ensure that your strategies remain relevant in the ever-changing market landscape.