Graphic Design Toronto

Brief

The first step in any logo designing work is to understand the very needs and goals of the client. We at Kinex Media schedule a meeting with our clients where we try to understand their vision and the results they want from us. Our team of expert designers explores your company’s history, values, offerings, and goals to create a logo that resonates with your brand and customers.

With our graphic design services, you can be sure to get a design that attracts your target consumers and motivates them to engage with your brand.

Research

The second step that follows is extensive research. In this phase, we make every effort to make ourselves familiar with the competitors, trends, and new design concepts concerning your industry. The purpose of this research work is to gather the unique selling points or concept that makes your brand stand apart from the rest.

At Kinex Media, we take the work of research very seriously. This is because we believe that research work is critical in laying the foundation for any successful work.

Sketches & Design

In this step, a rough sketch of the ideas is drawn. It helps to capture the ideas on the screen which we have gathered through extensive research work. We take the initiative to create multiple mockups to offer you a diverse range of design options.

We do not finalize anything during this stage. It is just the beginning to materialize the ideas in your imagination. This stage is extremely important, and having these sketches helps us determine whether or not we are headed in the right direction. If we feel there are any little problems, we make further variations.

Revision

Revision is critical in delivering an effective graphic design. In this phase, we try to seek your feedback and engage in a collaborative process. Your input is valuable as we enhance the design to align perfectly with your vision. Upon receiving the feedback, we make the necessary changes with the goal of moving closer to the best end result.

We keep the client informed about each phase of the design process and make space for one to two revisions. We can add up more revisions on an hourly basis. It is extremely important to an effective design process and produces elegant and more unique designs in the end.

Final Concepts

In this phase, the goal is to develop a final concept for the project, which outlines the overall look and feel. After the completion of the research and the content is finalized, we move to the actual design phase of the graphic design process. We make sure that our design meets the client’s requirements and then present our final concept to the client for approval and finalization. Once the work is completed, we provide our client with a final statement.

Create Brand Guide

A brand style guide takes the heart and soul of your brand and converts it into an effective design. Our team focuses on creating the brand style guide by finding inspiration. We define the six essential elements that should be included in a brand style guide, which include the brand story, logo, color palette, typography, imagery, and voice.

A style guide helps your business communicate in a consistent way across all channels. It is better to avoid inconsistency as it alienates your customers. A strong brand guide tells the world why they should choose you over all other options in the market.