Graphic Design Toronto
Leading Graphic Designers in Toronto that showcase your story, attracts the audiences and inspires them with the work. Using creative approach to drive brands. We give your website an appealing visual look.
Captivating Graphic Design In Toronto
Kinex Media specializes in creative graphic design that generates enchanting online experiences. We make people move to action with the best visual designs. We are a small group of creative graphic designers that strongly believe design is power.
The credit for our amazing work not only goes to our creative design work but it’s about our strategic process that creates a path and takes you towards your marketing decision. We are a team of professionals who are not just experts in web design and print design but are passionate about the work they do. We are a team of creative thinkers and brand experts that have a real passion for creating memorable brands.
Logo Design Process
We are best at three things: Website Design: Print Design: Logo Design. Our result-driven approach takes us on the path of success.
Creative Brief is the initial step as they provide a blueprint or skeleton for your creative approach. The Creative brief includes a well-identified and well-articulated summary of the important factors. It is important as it helps in recognizing the client’s preferences, information about competitors, business and brand goals, and project particulars.
Our expert graphic designer first has a true knowledge and context of what is needed for the project. Our team developing the brief first understands the goals of the client and pay attention to the audiences as the creative brief is the reference point throughout the project.
Design Research is the key to experiential graphic design. It is undertaken specifically to generate the value for the end user and to meet a specific need and is determined by the scope and budget of the project. The second step in our strategy is researching about the specific topic and it includes gathering, distilling, and applying information from user interactions.
Our team gathers and analyzes the information. It is just the beginning, hence an extensive research is performed so as to fine-tune your goals and process. We do competitive analysis to determine the strength and weaknesses. An extensive site research and market research is performed.
Sketches & Design
In this step, a rough sketch of the ideas is drawn. It helps to capture the ideas and we start with a paper and pencil as they are the best tools for making the rough designs. As we feel comfortable with the progress, we then move to the computer.
We do not finalize anything during this stage. It is just the beginning to materialize the ideas in your imagination. This stage is extremely important and having these sketches helps us in determining that whether or not we are headed in the right direction. If we feel there are any little problems, we make further variations.
Revision is extremely important in delivering an effective graphic design. It is important to educate the client about the real purpose of the variation. The revision phase is important as we create a design craft and ask for your feedback. On the behalf of feedback, we make the necessary changes with the goal to move closer to the best end result for the client’s project and its audience.
We keep the client informed about each phase of the design process and make space for 1 to two revisions. We can add up more revisions on an hourly basis. It is extremely important to an effective design process and produces a tighter and more unique design in the end.
The goal of this phase is the development of a final concept for the project which outlines the overall look and feel. After the completion of research and the content is finalized, we move to the actual design phase of the graphic design process. We try to accomplish the goal of product design in one session, rest we develop all the versions for future reference.
We make sure that our design meets the client’s requirements and then present our final concept to the client for approval and finalization. Once the work is completed, we provide our client with a final statement.
Create Brand Guide
A brand style guide takes the heart and soul of your brand and converts it into an effective design. Our team focuses on creating the brand style guide by finding inspiration. We define the 6 essential elements that should be included in a brand style guide which includes the brand story, logo, color palette, typography, imagery, and voice.
A style guide helps your business communicate in a consistent way across all channels. It is better to avoid inconsistency as it alienates your customers. A strong brand guide tells the world why should they choose you over all other options in the market.