Agentic Commerce Services

Agentic commerce is shopping where an AI agent does much of the work for the shopper. Instead of browsing several sites, the shopper asks an assistant such as Gemini or ChatGPT to find a product, and the agent searches, compares, and, on supported platforms, completes the purchase. Regular ecommerce depends on people visiting your website. Agentic commerce depends on AI agents being able to read your product data, prices, stock and policies, then trusting your store enough to recommend it.

UCP is an open standard co-developed by Google and Shopify, announced in January 2026. It lets AI agents connect to a merchant’s catalogue and checkout, so shoppers can buy directly in AI Mode in Google Search and the Gemini app. Google has begun rolling out UCP-powered checkout to selected merchants in the U.S. and Canada, with availability depending on merchant eligibility and integration. Retailers remain the seller of record.UCP also works with other standards, including AP2, Agent2Agent (A2A) and the Model Context Protocol (MCP).

Both are open standards for AI-led shopping, but they come from different camps. UCP was co-developed by Google and Shopify and powers buying in Google AI Mode and Gemini. ACP, the Agentic Commerce Protocol, came from OpenAI and Stripe and is tied to ChatGPT shopping. The right approach depends on where your customers shop and which integrations your platform supports.

Shoppers can discover and compare products in ChatGPT, and purchases are generally completed on the merchant’s own website or app. Shopping is currently live for users in the U.S. Shopify and Etsy catalogues are already integrated, while other merchants apply through OpenAI’s merchant program. In-chat Instant Checkout is limited to approved partners, so we confirm what is available to you before recommending any integration work.

Shopify co-developed UCP with Google, and its catalogues are already integrated with ChatGPT, which makes it one of the easiest platforms to start with. WooCommerce now offers UCP-related agentic commerce functionality, although merchants still need to complete the relevant shopping-service onboarding and use a supported payment method. Adobe Commerce can be prepared too, but usually needs custom integration through APIs and extensions. Our readiness audit checks what your platform and country support today.

No. Both UCP and ACP are designed so you remain the merchant of record. You control which products agents can sell, your pricing, and how orders are fulfilled and supported. Customer and order details still come to you, so you can handle shipping, returns and follow-up marketing as usual, within the platform’s rules. We set up these controls carefully and check that order data flows correctly into your store, ERP and customer service tools.

The protocols are built with payment security in mind. They use tokenized or delegated payment credentials, so the AI agent never sees or stores the shopper’s full card details. Payments still run through approved payment providers that follow PCI DSS standards, the same rules that apply to your regular checkout. We work with your existing payment provider to check what it supports, and we test every payment flow before launch.

The timeline depends on your platform, catalogue size and the work required. The readiness audit comes first and is the quickest part. Data cleanup and feed fixes take longer on big catalogues with lots of variants. Protocol work depends on platform support and on approval from Google or OpenAI, which sometimes means a waitlist we don’t control. Once the audit is done, you get a realistic timeline for each stage before any work starts.

No, but it changes your website’s job. Agents still read your site, product pages and structured data as sources, so SEO and technical basics carry even more weight. Many shoppers will also still finish the purchase, return an item or reorder on your site. Agentic commerce is a new sales channel that sits on top of your store and SEO, not a substitute for either. For the wider brand side, see our AI SEO services.

Start with your analytics. Visits from ChatGPT, Gemini and other assistants often show up as referral traffic, and many now add tracking tags to their links. We set up reports that group AI sources together, so you can see visits, conversions and revenue from each one. We also run regular checks on how AI assistants describe and recommend your products. This gives you a baseline today and shows whether your readiness work is paying off.