Undeniably, it has not only become significant in every growing digital space but a priority, even.
However, it’s often hard to find how to achieve the desired results. There’s a lot of advice floating in the market to reach the pinnacle of success, but all those free tips often fail miserably.
Maybe, we fail to look in the right place and want to have a shortcut to success, which often takes us to a dead end.
However, you have to be creative when delivering the goods. For instance, visual content will pay huge in the coming future, and the positive effects have already started leaving their mark.
The Visual Content Era
In 2017 it was stated that 65% of people are visual learners as per the Source.
It means we live in a visual era, and nowadays, people prefer consuming visual content rather than textual.
Every coin has two sides, and tapping into visual content opportunities brings many difficulties, too, because using it for the business’s growth is not everyone’s cup of tea. Moreover, on average, visitors’ attention span is merely 8 seconds, which worries marketers in gaining the attention to fuel their business bandwagon.
Being a marketer, you must integrate every existing element in the media, so the visitor can have access to every type of media, especially the visual content, which he loves seeing more often due to digitization of the world.
By offering visual content, you allow people to stay on the website for longer. Knowing how easily a viewer can switch to another website, one must change according to the industry trends or market demands and invest in the resources that can pave the way for better business growth.
Let’s look at the most effective ways to offer visual content;
1. Landing Page Videos
One can’t deny the importance of landing pages in today’s competitive digital world. It’s probably the best way to convey your message and effectively sell services. Using a video can deliver a message quickly and engagingly. If it’s well made, then attention span can go from 8 seconds to 2 minutes, giving 1500% boosting in a short time.
Think of yourself as a visitor who is looking to buy a service from the website. If you come across the landing page, you will probably play the video to get the company’s profile and message, which can help you judge the company.
That’s the powerful impact of visual content. It not only attracts the eyes but soothes the heart, too.
According to the industry surveys, on average, landing page videos have added 90% increase in conversion rates. By engaging viewers with a fun animation video and delivering the company’s message, you fuel your chances to gain the lead and win your visitor’s trust.
Your users not only deserve to be well-informed, but they look for content’s credibility before putting their trust in you. Through research surveys, facts and figures, you can give them what they want.
For the past many years, you are giving use for, but it gives facts and figures and paints the picture of the situation, insights etc. to make their decision stronger about you.
However, imparting visual data often catches the eyes, and it surely catches the attention of visitors or your potential customers.
Infographics offer information with moving objects and animation that entices customers to know more about the field. It depicts you as a professional who knows what he is talking about and has in-depth knowledge of the industry.
For Infographics you need to
- Research and gather the latest industry information.
- Include real facts and figures to support recent studies and documents.
- Publish Infographics on your website.
- Provide an embeddable code so others can share the Infographics on their website/blog etc.
3. Blog Images
Writing a blog is a skill and an art. It makes you appear trustworthy. However, you can make it more appealing and interesting by using visual content that adheres to blogging standards and is related to the blog’s textual content.
Incorporating relevant videos and images in a blog makes it more appealing and attractive.
You can –
- Add mathematical visual content in the form of graphs and charts to provide statistics and data about the industry.
- Add Infographics to the blog, which offers industry insights that don’t bore the viewers and entertain them.
- Videos help in a better understanding of the blog. Don’t forget to add them wherever you can.
- Include unique blog images to attract eyes.
4. Calls To Action (CTA)
Calls to action (CTA) are one of the best tools to gain more leads and grow business ROI. In recent years, the number of web users has increased drastically, forcing marketers to think something different to inspire users to buy from them. Hence, calls to action were introduced, and they are showing their positive effect when used correctly.
CTAs have produced a lot of leads for the marketers, and now they are used extensively to entice visitors to turn into customers. Following are some points that can be used while using CTA feature:
- Enticing CTA copy.
- Using red or green CTA buttons. According to the industry survey, the red button indicated the urgency and green button signified goodness. Hence, colours affect people’s perspectives, too.
- Catchy CTA title.
The client’s testimonial is a great way to build trust and encourage visitors to turn into your customers. However, don’t forget to mention the person’s name, company’s name, and destination because readers love listening from powerful people of the companies – and it directly hugely influences them.
You can either present clients’ testimonials in a video or simply show their pictures with the reviews. Both work fine.
Hook your customers through visual content. People love consuming information visually, and if you do that with the right approach, your business will witness the growth and welcome new customers on the list.