Top Social Media Tactics For Driving Traffic To Ecommerce Store

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Social Media is nowadays a popular medium to advertise products and to fetch potential customers. Almost every person is owning an official social media handle. And when they want to buy a product or hire some service, they prefer to follow a particular brand’s social media page or account. Because they know social media handles offer comprehensive information in the form of information posts and testimonial videos about the product. Now eCommerce business holders must have a question: ‘How to fetch organic traffic through social media presence?’ If so, then this article is solely dedicated to you.

1.Create Information Posts 

Your website has the required information about the products or services your potential prospects wish to buy. But, they don’t like to consume the information from the website and prefer to visit social media handles because of the creative graphic elements. If you have some boring information to offer, keep the graphic part strong. That will help you to deliver the information creatively. 

How to create informational posts? 

  • Make sure the image is not text-based. 
  • Use relevant graphics in the text. 
  • Make sure the resolution of graphics is high
  • Don’t keep the caption too big 

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2. Meme Marketing

Social Media Marketing is a continually evolving field. Every day a new marketing trend sets in. Currently, meme marketing is emerging as a successful way to fetch potential customers. Pick the catchy and creative dialogues from movies & lyrics from famous songs and relate them with your products and services. It is one of the best ways to instill interest among potential prospects regarding your products and services. 

How to run a successful meme marketing campaign? 

  • Choose relevant memes. 
  • Don’t go for anything offensive and abusive. 
  • Make sure you have a good post and video editor. 
  • If you do not have a significant number of followers, it is suggested to run paid ads. (It will not only help you to reach more audience, but it will increase your follower base)

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3. Create Reels On Trending Music 

We live in an era where almost every person likes to make reels or Tik Tok videos. It is not only funny, but it is a source of livelihood for many influencers. They get paid based on the views they get and how famous they are among the general public. This is why businessmen prefer making reels to present important information about their business. 

How to create reels that convince more? 

  • Choose the trending music. (Reels with trending music have more chances to get viral). 
  • Make sure that you upload reels in high quality. 
  • The reel should have an easy-to-grab concept. (Something that can be grasped easily within one glance)

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4. Use Hashtags

Using Hashtags can help your targeted audience reach you when they are searching for your products and services. So when you post something on social media, using relevant and trending hashtags is suggested. 

How to choose hashtags for your post? 

  • Only use relevant hashtags for your post. 
  • There are many hashtag aggregators and analytic tools.
  • Keep the hashtags short and sweet
  • Don’t use too many of them. (5 to 7 hashtags will be sufficient)

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5. Regular Story Posting

You must post stories regularly to keep your customers updated with your business and brand. In this day and age, Instagram, which is also regarded as a ‘Branding Tool‘ allows you to put stories. As per recent statistics, Instagram stories are a perfect way to keep your targeted audience engaged. Besides, it help businesses to retain potential customers. Good News is that – ‘You have a variety of story elements available to make it appear catchy and engaging.’

How to post different kinds of story posting? 

  • You can post testimonial videos. 
  • You can put an element of ‘Ask me a question’ or ‘Ask me anything’. 
  • You can give shout-outs
  • Host some contest

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6. Host Takeaway Contest 

Takeaway contests are more likely to encounter maximum participation. Make sure you provide them with rewards. Don’t act biased. Reward it to the person who answers correctly in less time. 

How to host contests? 

  • Host conditional contests. (Do not accept answers until the participant has fulfilled the condition. For example, You can ask them to tag 2 people, post in the stories and share with 5 people)
  • You can create a poll. The majority of people who made a particular item win should be rewarded. 

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7. Keep Your Customers Updated With Current Affairs

Do not only post things that belong to your brand. You must also keep your audience updated with current affairs. For example: If something significant has happened in your country or area, your targeted audience must be notified. 

How to keep the customers updated with current affairs? 

  • If you find some facts or information that goes well with your brand and its products and services, present it appropriately. 
  • Do not post negative information (based on religion, sex and gender). 
  • Do not publicly showcase your opinion on political and other matters directly connected with the government. 

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8. Connect With Influencers

The 21st century has become all about influencers. Earlier, people used to promote their products and services through TV ads. But, today, people will find it more beneficial to connect with some influencer who has a massive following. All of us have seen our favourite influencers collaborating with certain brands and suggesting their followers buy a particular product or hire the service from them. 

How to choose an influencer to advertise the products? 

  • Check the fan following of the particular influencer. 
  • Consider their target audience. (Find out if their target audience needs your products and services.)
  • Do not choose a different influencer whenever you want to introduce new products or services. 

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Final Comments

Social media can be a powerful tool for driving traffic to an ecommerce store. Businesses can keep their audience engaged and updated by creating information posts, engaging in meme marketing, using relevant hashtags, and regularly posting stories. Hosting contests and collaborating with influencers can also help to expand the reach and increase brand awareness. However, ensuring that all content posted is relevant, respectful, and appropriate for the target audience is important. By following these tactics, ecommerce businesses can effectively leverage social media to drive traffic and increase sales.

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