Top 10 Advantages of Magento 2 For Ecommerce Business
Magento is regarded as the best platform for enterprise-level e-commerce businesses. With the introduction of version 2, Magento 2, the platform seems to be performing a lot better than it previously was. Magento had already received popularity due to the flexibility and level of customization it offered to businesses. However, some performance and speed issues were the major issues that have been successfully resolved in its latest version. Eliminating these issues, Magento 2 has again grabbed that top spot in the e-commerce industry. If you are also planning to choose Magento 2 but are uncertain, have a look at some advantages it offers. This can help you make the right decision.
A Powerful Platform
Launching your online commerce on Magento 2, you can easily run your e-commerce operations. In simple terms, whether you want to sell small goods or big products, it’s quite feasible with Magento 2. This is all possible due to its open-source characteristics, allowing you to carry out unlimited changes and improve the shopping experience for your customers.
Moreover, you can take advantage of already well-established marketplaces like eBay and Amazon to sell your products. Listing and management of products are very simple in Magento 2. This resultantly facilitates seamless integration with major marketplaces. You can easily reach a larger customer base without worrying about order processing and inventory management.
Compatible with SEO
Magento 2 comes with built-in features that facilitate essential SEO practices. For example, it allows you to generate an XML sitemap, create clean and descriptive URLs that incorporate relevant keywords, and customize meta titles and descriptions for each page. With its layered navigation, you can enable your users to filter products easily and generate dynamic URLs that are relevant to the search query. Apart from this, Magento 2 has in-built SEO features and third party extensions that can further improve your store’s SEO capabilities. These extensions can advance the functionalities like keyword optimization, structured data implementation, etc.
Mobile Friendly
In the digital era, the shopping experience has dramatically transformed. Smartphones have become an integral part of our daily lives, shaping convenience and easy accessibility in today’s fast-paced world. With a simple tap, users can find various businesses and their key details, including reviews, and compare products to get the best deals. That said, it has become crucial for e-commerce businesses to adapt to mobile-friendly stores to enhance accessibility. In 2023, nearly 30% of global internet users who made weekly purchases completed their purchases through mobile devices. That’s why choosing an e-commerce platform that allows for a flawless shopping experience on a mobile device becomes important.
Magento 2 is built with a mobile first-design approach, which means your store will be designed prioritizing a store experience optimized for mobile devices first, then scale up design for the larger screens. This design approach ensures features and content are readily accessible on mobile devices.
Moreover, Magento 2’s PWA development provides app-like user experiences for enhanced engagement.
High Performance
You know the frustration of a slow-loading site! It can severely damage your reputation, make you lose your sales, and force your customers to go to your competitor. But by choosing Magento 2, you can keep these stressful issues at bay. Magento 2 is highly renowned for offering a faster online experience. With the introduction of the Hyva theme, it has dramatically improved the speed and customization. However, you can also create a Custom checkout and make it speedy.
Advance Customization
Every e-commerce business owner needs the right platform that can give their ideas, vision, and unique selling proposition its true shape. This is possible through customization. Leveraging customization, you can offer your customers what others ain’t offering. Magento 2 allows for easy customization. It means store owners can easily personalize their site to match their business needs and branding. You can choose from various themes and designs, or you can create your own custom theme. There are plenty of features and functionalities available that can be added through extensions and plug-ins.
Support for Latest Technology
Magento 2 supports contemporary technology as it uses a modern stack. This facilitates robust security and mobile optimization, enhancing scalability and efficient data fetching. This allows you to adapt to the latest industry trends, market standards, security updates, etc. Its modern tech stack uses PHP 7+, composer, and cloud-native architecture, which means you can easily adapt to evolving coding standards and infrastructure. Just like headless commerce, Magento also decouples the front end from the back end and allows for an omnichannel experience across various platforms.
Marketplace Integration
Magento 2 allows you to connect your store to a number of popular marketplaces like Amazon and eBay. This is great if you want to get your products listed on multiple marketplaces to increase their visibility or reach customers who may not have found your store. Being on Magento 2, you can significantly boost your sales by trying this feature. Also, it is very simple here to manage inventory, order customer information, etc.
Scalable
Magento 2 is considered highly as it can adapt to your growing needs like increased traffic, product volumes, etc. The modular design of Magento 2 allows for easy scaling by adding more server resources and using caching mechanisms. You can add or remove functionalities as you need without making any compromises and increase the usability of your store.
Streamlines Checkout
You have an intuitive storefront design and an easy-to-navigate website, and every aspect is optimized to perform well, but there is one element that may still stand in the way of purchase, and it’s complex checkout. With Magento 2, you can fix this part as well. It allows you to create a “One Step Checkout,” allowing customers to enter billing, shipping, and payment information without navigating multiple pages. Moreover, you can also add features like guest checkout and autocomplete to reduce friction during the buying process.
Supports All Popular Methods
Magento 2 supports almost all popular payment gateways, including PayPal, Stripe, and Amazon Pay. These payment methods can also be configured in:
Magento 2 Bank transfer
Cash on delivery
PayPal express checkout
Purchase order
Check money order
Many consumers abandon the cart when they don’t see a preferred payment gateway in their checkout. So, if you are launching your site on Magento 2, you will not experience the same.
Is Magento 2 right for your business?
Still uncertain whether Magento 2 is right for you? Talk to experts. Kinex Media possesses more than a decade of experience in the website designing and development industry. We are partners with best-in-class technology platforms like Magento business solution, Adobe Commerce Bronze solution, Shopify Plus, Magento 2, and more. We can help you make an informed decision. Book your first free consultation with us now!
