Top BFCM Marketing Strategies to Boost Your eCommerce Revenue

Black Friday Cyber Monday(BFCM) is the biggest opportunity for your D2C or e-commerce business in 2025. If you want to utilize this moment of excellence, now is the time to get prepared for your business to grow exponentially.

When you have prepared well in advance and positioned your products and services appropriately for your target audience, the sky is the limit. However, the biggest weapon in your arsenal to make the most of BFCM will be to craft a marketing strategy that is tailored according to your prospective customers.

So, to help you out during BFCM, we’ve crafted a blog post that will detail the top BFCM marketing strategies that you must follow. Following any of the below-listed BFCM strategies will ensure that you get a boost in your e-commerce revenue. So, let’s begin straightaway with the first strategy, which will redefine the BFCM meaning for you.

First Phase: Follow Pre-BFCM Strategies

1. Constant Optimization

• To the road that takes you closer to the BFCM festival each day, you need to create a good amount of urgency and even exclusiveness. You need to understand that most BFCM sales happen on a whim, and the main trigger point behind these sales is discounts, promotions, and even limited-time deals. The best part about such deals is that they create not just urgency but also generate a lot more sales. If you really want to achieve great results, you need to craft properly marketed countdown BFCM campaigns which create a sense of urgency. This approach will not just attract your target audience but will also directly add to the revenue.
• Your BFCM strategy needs to factor in the optimization of the checkout process. This approach should be followed on the website and mobile apps as well, since the BFCM festival will give a substantial boost in your e-commerce sales. For this purpose, you can make the user interface quite seamless on websites and mobile apps. Alongside this, you can offer different payment options and even consolidate the pages to make the checkout experience a lot simpler. Lastly, don’t forget to set up smart email campaigns with BFCM email personalization for abandoned carts.
• In case you haven’t taken notice of optimizing shipping and delivery, you need to optimize sooner rather than later. You can offer a variety of delivery options to choose from, such as pick-ups from offline stores, home delivery, or local pick-ups as well. One of the best e-commerce practices is to properly state the expected delivery time. You don’t need to set unrealistic delivery expectations, such as one-day delivery. The reason behind this is that it can be nearly impossible during the busy BFCM time period.
• You need to understand that going down the mobile-first route is no longer an option but a necessity for your e-commerce business. As a matter of fact, almost 80% of Shopify traffic comes through mobile devices, which makes the BFCM Shopify sales a lot more important. Furthermore, you must optimize your website speed and responsiveness for BFCM sales with the help of mobile phones. You can even go for a mobile-friendly theme and implement a one-click checkout.
• Did you know that your website’s loading speed is a crucial factor in ensuring a great experience for the shoppers? So, you need to keep the page load time down with the help of making the page clutter-free. There shouldn’t be any useless information which can distract potential customers. Instead, include only that information which is necessary to persuade your prospective customers to make a purchase decision.

2. Try SMS Channels

Are you wondering what you need to do with browser abandonment or abandoned carts? If yes, you should consider implementing the SMS channel for not just new but also past customers. The more urgent the text messages, the more chances of increased sales, especially when shoppers are more likely to purchase. One trick that you can try is to have the click-to-buy in your SMS messages, which will make shoppers complete purchases easily. With this text-to-buy option, the sale will be carried out through a series of text messages without any need to visit your website. Alongside this, you should also grow your SMS list. It will allow you to have robust communication with your customers throughout the BFCM 2025 season.

3. Have a Loyalty Program

Shoppers who are attracted by heavy discounts are the biggest audience segment of the BFCM festival. You can use D2C customer loyalty programs to transform first-time shoppers into lifelong customers. Alongside this, building a proper loyalty program will also go a long way, but you might need to offer some of the following to your potential consumers:-

• Offering customer-exclusive deals
• Providing lucrative incentives
• Having early-bird discounts
• Giving free gifts
• Ensuring a customized experience

You would be surprised to know that more than 80% of global consumers are much more likely to buy from a brand whose loyalty program they’ve joined. To make the most of this opportunity, you can introduce the loyalty program before BFCM and reward your audience for their purchases and email subscriptions. Moreover, send out timely loyalty messages through SMS or emails regarding the BFCM deals before the BFCM sale begins!

4. Craft the Whole Campaign in Advance

The occurrence of shoppers adding products to their cart without purchasing items is a lot more than the leading e-commerce players would like to admit. In fact, it would not be an understatement to say that cart abandonment is the biggest issue that hampers the sales of e-commerce businesses. If you want to counter this in the right manner, you must set up extensive BFCM campaigns. They will trigger abandoned cart emails and SMS to get them back to complete their purchase.

When a shopper lets go of their shopping cart, an automated and persuasive email with a limited-time discount coupon code can be sent to complete the purchase. If you want to make this a reality, you should revamp the email flows by doubling down on BFCM email personalization to get the shoppers to make their purchase. In fact, more and more retailers are investing in segmenting emails and SMS lists to send out personalized ads and promos to boost sales. Setting up triggered web-push notifications will also help. Another great strategy can be to set up retargeting ad campaigns to bring shoppers back to the website to complete their purchase.

5. Ensure Lead Generation for BFCM Through Email and SMS Lists

Having a robust email list is important, and trying to get a lot more email sign-ups is important if you want to maximize the BFCM sales. So, you should start sending out emails in advance to build a great amount of anticipation. You can send out announcement emails, coupons, and promotional codes specifically for email subscribers. If you want to get many more people to join your email and SMS lists, you should craft a lead-generating landing page. Let’s say you give your potential consumers enough reasons, they are much more likely to submit information such as names, emails, contact numbers, etc. Each part of this crucial information is a crucial asset in forming a proper Black Friday strategy.

Second Phase: BFCM Marketing Strategies to Follow During the Event

Many BFCM strategies, when followed while the festival is going on, can boost your BFCM sales in real time. Some of those spectacular BFCM strategies that you must follow are as follows:-

1. Allocate a Huge Social Media Ad Budget

Do you know that individuals specifically search for promotions on different social media platforms? So, you need to create a proper BFCM marketing strategy to increase the ad budget according to the trends. You should carry out this same tactic on different platforms. Here are the aspects that you need to follow for the same:-

• Sell directly on platforms such as Instagram, which will help you reach a global audience, and you’ll see your BFCM sales compound.
• You need to ensure that your ad campaigns are focused on cities that have fared better than others in the past BFCMs.
• Craft BFCM hashtags and cover a bigger audience who are a lot more interested in locating your products and services.
• By sharing exclusive deals and timers, you’ll be able to drive people to your online store.
• Consumers will be looking for deals on social platforms during the BFCM 2025. So, it’ll be a good strategy to entice them with limited-time deals that have deep discounts. If you want to make your prospective customers feel special, you should offer perks such as personalized discounts and promo codes with your customers’ names.
• By utilizing platforms such as TikTok in the right manner, you can tell great brand stories through videos. Engaging your target audience through this platform will go a long way, as almost 3 out of every 4 TikTok users shop on this platform.

2. Have a Mutually Beneficial Partnership with Micro-Influencers

Micro-influencers can play a huge role in boosting the word-of-mouth publicity regarding your BFCM deals with their engaged audience. You can partner with TikTok creators to get amazing returns for your BFCM campaigns. However, the quality of the content will determine the level of engagement that you’ll get on TikTok. The most wonderful part about it is that you’ll get a great opportunity to use influencer marketing without going over budget. Here’s how micro-influencers on social media platforms can help you:-

• Craft product videos along with unboxing videos.
• Become a conduit for creating user-generated content (UGC) assets for your e-commerce brands, which will be a great opportunity for the BFCM festival.
  They’ll also create trust among your target audience, as almost half of the customers depend on their recommendations instead of yours.

3. Reply in Real-Time

Are you aware of the fact that during the peak of BFCM shopping season, there’s a huge uptick in customer support requests? In fact, it’s about 65% when it comes to e-commerce businesses. That’s why it becomes a point of concern for the customer support team of e-commerce businesses.

Do you want to be prepared to address customer support issues and provide a great experience to your customers? If yes, you should do the following:-

• Create a specific banner or a site pop-up which will directly connect it with the sales.
• Utilize automated chatbots on your website, which’ll streamline customer support. It will be done by taking care of FAQs through automated responses, which can be taken up later by a support executive if not resolved.

4. Improve the In-Store Experience

A. Craft BFCM Landing Pages

The face of your BFCM marketing campaign is going to be your Black Friday landing page. In fact, it can help improve your brand’s awareness, along with driving traffic and boosting sales substantially. Some ways that you can follow to optimize your landing page for BFCM are written below:-

• The landing page must build enough urgency by conveying to customers your limited-time offers.
• You can show countdown timers for your products or services’ flash sales.
• Landing page copy must use words such as hurry and limited.
• With the right type of images, you will be able to convey urgency in a variety of ways.
• The CTA buttons of the landing page must have contrasting colours, fonts, and shapes.
• You should include social proof, such as customer reviews, to get a great amount of credibility.

B. Provide Checkout Options According to the Consumer’s Comfort Level

You would be surprised to know that more than 70% of customers have cited checkout experience as the biggest pain point in offline stores. For an e-commerce store, making the payment experience a lot smoother to make the customers feel comfortable becomes crucial. Some of the tactics that you can follow to have a seamless checkout process for your prospective customers are as follows:-

• Providing a self-checkout at a store when you scan the items and pay even without the help of a cashier.
• With the help of credit card reader technology, the acceptance of contactless payments will become a lot more widespread. The best part about this technology is that it is quite safe and even lessens the checkout time. Furthermore, the same process can then be used for returns as well.
• Some other tech-savvy options might not be that beneficial for most of the BFCM traders. However, utilizing the simple solutions which minimize the checkout time, such as going the paperless route or opting for floating POS systems, are great options that you must consider.
• The offline stores can implement QR codes to carry out contactless payments. You can display them at the right places, such as windows, to help with online shopping. Later on, they can be used for scanning to pay and collect the merchandise from the stores.

Make the BFCM 2025 the Best One Yet!

You need to understand that the BFCM festival has transformed from a traditional event to a digital-first one. So, the days of surprising your potential customers with impeccable in-store displays are behind us. Nowadays, the biggest deals are the ones that have discount codes sent out through email. In fact, you’ve a real chance of winning the online BFCM. All you need to do is plan early, double down on what’s already working in your favour, along with taking a creative leap. Some great ideas that you can build upon are giving a free gift or having an out-of-the-box email design. You need to remember that BFCM is the time to shine and achieve all your goals to make the most of your competitive advantage.

Need help with your BFCM marketing to get a record number of sales in 2025? If your answer is yes, Kinex Media will prove to be your partner in getting a great number of sales for your brand through our strategic digital marketing. So, get in touch with us now and let’s ensure that your BFCM sales generate a huge amount of profit for your e-commerce business. Call us now for your free BFCM marketing consultation, and let’s craft your marketing strategy right away.