“Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything.”George Lois
The quote by George hits the nail on the head – and sums up why brands and large enterprises prefer hiring agencies. They want to tap into every possible creative element to grow their business – and digital agencies have such creative workforce that is experienced and innovative.
However, agencies often struggle and have their baggage, which halts their success rate. Agencies need to trust their staff and give wings to their creativity for striving in the market and bringing creative ideas to the table. If you freeze employees’ progress or fail to support your team, the company will struggle to bring innovation in the projects.
There are countless agencies who think they are rendering creative ideas, but in reality; they halt the progress of their staff by introducing inhumane structures – an environment that’s hostile and suffocate creativity to death. Without knowing, agencies do everything that they shouldn’t to kill creativity because imagination is keeping them alive in a cut-throat competition.
“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” ― Albert Einstein
- Halting Creative Disputes
One of the biggest animation companies ‘Pixar’ encourages creative disputes among its employees where employees come office and criticize previous day work. By doing this, they increased idea production by 25% – and the result is shown in their films, that often gets a nomination for the Oscars and moreover, they have bagged a lot of Academy’s, too. Pixar’s critique process is known as shredding, and they argue not for the sake of argument, but to find the seamless possibilities to grow their project and stay ahead in the race.
If you never allow creative freedom and open debate among your employees, then they will never learn to take constructive criticism and come out from their comfort zone.
- Dependent on Group Brainstorming
So, you are awarded a project that you always wanted– and you made the proposal by having many sleepless nights? What do you want to do next? Probably, you want to take your four wheels around the town, hooting in joy because you are upfront and about to turn the stakes for your company?
You wake up after partying hard last night, and arrange a meeting with all your employees going to work on the project to brainstorm an idea- and guess what? Only a handful bring ideas to the table – while others – only seem to listen.
Hence, you have to use different ways to engage the entire team to produce more ideas because you want to impress your hard-earned client? Bingo! You guess right. You need a structure for a smooth workflow. Slack or Hipchat are some applications where an entire team can engage, read other’s ideas and can carve out their own ideas etc.
- Scaling Consequences for Mistakes
“When asked for advice on painting, Claude Monet told people not to fear mistakes. The discipline of art requires constant experimentation, wherein errors are harbingers of original ideas because they introduce new directions for expression. The mistake is outside the intended course of action, and it may present something that we never saw before, something unexpected and contradictory, something that may be put to use.” Shaun McNiff
Enterprises need to encourage mistakes because mistakes help in the growth of employees, and they risk new things for better results. Moreover, an encouraged employee can experiment new things and can prepare better work report or proposals to win the trust and contribute to maintaining healthy relations between client and the company.
Moreover, when you encourage employees to experience and test different things, you will have enough data to pitch why the final report is best for your client’s business.
For instance; if your client is confused in choosing right eCommerce platform, you can get different reports made for different channels and can come up the right solutions; let’s say Magento, because it’s being preferred as the most reliable and secure eCommerce platform.
- Use Monetary Compensation as Motivation
Who doesn’t love money? Well, we all do. That’s why we work hard to earn bucks for an easy life. Getting monetary compensation is great. It makes us jubilant and we jump out of joy. Probably, we feel on cloud nine and looking at the world as the real winner. But, wait. I mean, seriously, is money everything that we are blinded taking as the best thing to happen during work reward? Is it so?
“The most common extrinsic motivator managers use is money, which doesn’t necessarily stop people from being creative. But in many situations, it doesn’t help either, especially when it leads people to feel that they are being bribed or controlled.” – Teresa Amabile
Sorry, if you don’t want to hear that; but, money doesn’t solve problems when it comes to motivating. Not everyone wants monetary rewards. To some or to a great extent, it gets the work done by encouraging people before the deadline, but every coin has two sides. Some people look for appreciation among the company or to have emailed with some words of appreciation and circulated among the staff so he/she can feel like a star or maybe, winning employee of the month/week award.
- Promoting Micromanagers
When an underserved manager gets promotion, many employees become disinterested in doing their work properly and it halts their creative output because they feel unappreciated and ignored. Nothing is worse than ignorance, and when it stirs in company’s environment, employees tend to become uninterested in company’s activities.
Often, delegating work to micromanagers gets in a wrong way. While micromanagers try to get the work done in a smart way that proves efficient for the company; the result derives from it are inappropriate.
A similar case happened in the year 2000, in 3M, when a manager overlooked new ideas and stuck with the product to mint profits. At the beginning, things worked well, but after some time, 3M began to lose its grace for which it was once known for. And who did that? A manager who had vested so much power to change the entire track of company’s success – and side-tracked the creative ideas from the employees’.
- Switching Goals Constantly
So you want to win the trust of your client by incorporating various creative elements that can make the project stand out of the crowd? And, how do you do that? Simply by sticking to an end goal – and for the sake of business, not changing it every other day.
“I always know where it’s going. I’m writing a sentence, usually to much more than a sentence, too many paragraphs, close to the last chapter — it’s like a piece of music that you’re writing toward: This is how it sounds when I get to the end. Because I wouldn’t know how I’m supposed to sound at the beginning unless I knew how I was going to sound when I got there.” John Irving, Cider House Rules
Knowing your destination makes thing easier, and you can plan and experiment different things to reaching there. Hence; changing plans results in confusion and frustration. The final result can be humiliating for the company in front of the client because workers will only strive to complete the task without thinking where the project is going.
- Hiring Like-minded Staff
It’s the differences that make the world an interesting place. How will you feel, living among the similar people? Probably, you will love it and yes it will because you know how they will react to certain situations and all such things; but, you are going to limit your growth because how you know, they are going to have probably little less or more knowledge. Moreover, you fail to count other important things that challenge us to strive for a better being.
The lack of diversity creates the problem because it blocks creative ideas and what employees think is almost similar to each other’s. Remember, the example of Pixar. Company hires creative individuals who have something new on the plate and do constructive criticism while offering their take to make the project better. That’s where any project accelerates the project.
If you are creating a team, you have to compose different individuals who can challenge each other for the best output. Hence, many agencies fail in understanding it that block the internal creative process, and overall business suffers.
“Because when teams comprise people with various intellectual foundations and approaches to work — that is, different expertise and creative thinking styles — ideas often combine and combust in exciting and useful ways.” Amabile
- Pressurizing Creative Output
When you put pressure, only crap comes out as a result. Hence; many agencies do this and see a dead end in a short span of time. Creativity doesn’t come out of pressure; it needs right environment and balance to tap new ideas for the best results.
When the brain goes under stress, it lacks creativity, instead of fostering ideas. Offering steam cooker environment to employees and thinking, you are going to squeeze the creativity elements from them, is the reason you see the dead end.
‘Kinex Media – Web Design Company‘ understands the importance of creativity and that’s the reason, we are ranking on Page one Google in Canada and looking to top in other domains, too.