Doing These Start-up E-commerce Mistakes? Stop it.

Stop Doing e-Commerce Mistakes

E-commerce is attracting great minds to try their luck. In the recent years, many e-commerce ventures have proved successful. Its glow has blindfolded new start-ups and they end up doing horrid mistakes that they should have avoided at the first place.  Despite gaining years of experience and acquiring every piece of information, owners think they are ready to break the shell and shine. However, time shows what they have missed.

If you are starting up Ecommerce

So if you are running a start-up or it’s in the pipeline process, better to stop avoiding these mistakes.

  1. First Scaling and Testing Later

What has been observed is; most owners remain in a hurry to launch their e-commerce portal, but overlook the importance of testing. They scale website and think testing can be done later. What? Are you doing that, too? Often, they are stunned by online sales and hope to churn out a large sum of money. However, when they realize this fundamental mistake – it’s too late to hold the situation.

Testing and Scaling

  1. Offering Discount, but Ignoring its Impact

Often e-commerce companies are fantasised by the success of discount coupon idea. Without doing market research and opting ground-breaking methodologies, they find them in the midst of failure. Discounting e-commerce is a double-edged sword, and it must be used carefully and efficiently. Even discount-crazy customers don’t return if they smell desperation in offerings.  Countless websites have sunk by doing this. Don’t be one among them.

Offering Discount, but Ignoring its Impact

  1. Overlooking Value of Analytics

Analytics is a key element to determine the success rate and planning for the future. Most businesses don’t set-up Google Analytics account and it cost them bluntly in the long run. Data is precious and it can invite fortunes at your door. Don’t underestimate the power of Analytics. Set-up your account, asap.

Overlooking Value of Analytics

Many times, companies keep consulting one digital marketing agency to another and continue the process until they do not get desired results. Do they get? No. Rather than firing firms, it’s better to integrate proper data and gain insights that can turn the direction of your business.

  1. Choosing Wrong Ecommerce Platform

Understanding your needs and strengths help before choosing right e-commerce platform. Often, owners aren’t tech savvy and jump to advanced versions that give them problems in the long run. For instance; if you are a beginner, always choose SaaS platform. If, however, you understand technology and want a lot of room for customization; Magento, Openkart are you best options.

Choosing Wrong Ecommerce Platform

  1. Not Doing Mobile Optimization and Speed

Mobiles or handheld devices are becoming more prominent and within years, it will completely reshape the digital business. Still there are loads of start-ups who fail to oversee the functioning of their websites on mobile platforms. Still a lot of people prefer PC’s? Agreed. But with the pacing industry is renovating itself, it won’t be a good choice for owners who don’t look for the responsive working of their websites.  By 2017, e-commerce sales from small screen devices will reach to $30 billion.

Mobiles or handheld devices

Beside Mobile Optimization, speed performs an important factor. According to industry analytics, even 1 second of site load time can reduce conversion by 7%. Give me one moment in time!! That’s true. Uploading HD images to make it look graphically brilliant is acceptable, but comprising with speed factor isn’t.

  1. Not Placing Importance on Revisits

The e-commerce sector is highly dynamic. Sometimes customers fill their carts with product and move to the conversion process, but back off at the last moment. Don’t panic. It happens. Most start-ups fail to consider the importance of their shoppers and don’t work in the direction to bring them back for business.

Placing Importance on Revisits

“On average, 98% of e-commerce shoppers leave without converting.” Ad Roll stated in its e-market reports.

Introduce weekly or monthly newsletters and encourage shoppers to subscribe them. It skyrockets’ messages in their mailboxes that lead them in reconversion. Instead of building everything from scratch, setup Facebook or Google retreating pixel.

Conclusion –  

Take one step at a time. Don’t rush while doing business. The e-commerce sector can bring fruitful results in the long run, but only if you have the patience to properly manage the portal and check every minute detail to avoid unnecessary botheration.

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