E-commerce is attracting great minds to try their luck. In the recent years, many e-commerce ventures have proved successful. Its glow has blindfolded new start-ups and they end up doing horrid mistakes that they should have avoided at the first place. Despite gaining years of experience and acquiring every piece of information, owners think they are ready to break the shell and shine. However, time shows what they have missed.
So if you are running a start-up or it’s in the pipeline process, better to stop avoiding these mistakes.
- First Scaling and Testing Later
What has been observed is; most owners remain in a hurry to launch their e-commerce portal, but overlook the importance of testing. They scale website and think testing can be done later. What? Are you doing that, too? Often, they are stunned by online sales and hope to churn out a large sum of money. However, when they realize this fundamental mistake – it’s too late to hold the situation.
- Offering Discount, but Ignoring its Impact
Often e-commerce companies are fantasised by the success of discount coupon idea. Without doing market research and opting ground-breaking methodologies, they find them in the midst of failure. Discounting e-commerce is a double-edged sword, and it must be used carefully and efficiently. Even discount-crazy customers don’t return if they smell desperation in offerings. Countless websites have sunk by doing this. Don’t be one among them.
- Overlooking Value of Analytics
Analytics is a key element to determine the success rate and planning for the future. Most businesses don’t set-up Google Analytics account and it cost them bluntly in the long run. Data is precious and it can invite fortunes at your door. Don’t underestimate the power of Analytics. Set-up your account, asap.
Many times, companies keep consulting one digital marketing agency to another and continue the process until they do not get desired results. Do they get? No. Rather than firing firms, it’s better to integrate proper data and gain insights that can turn the direction of your business.
- Choosing Wrong Ecommerce Platform
Understanding your needs and strengths help before choosing right e-commerce platform. Often, owners aren’t tech savvy and jump to advanced versions that give them problems in the long run. For instance; if you are a beginner, always choose SaaS platform. If, however, you understand technology and want a lot of room for customization; Magento, Openkart are you best options.
- Not Doing Mobile Optimization and Speed
Mobiles or handheld devices are becoming more prominent and within years, it will completely reshape the digital business. Still there are loads of start-ups who fail to oversee the functioning of their websites on mobile platforms. Still a lot of people prefer PC’s? Agreed. But with the pacing industry is renovating itself, it won’t be a good choice for owners who don’t look for the responsive working of their websites. By 2017, e-commerce sales from small screen devices will reach to $30 billion.
Beside Mobile Optimization, speed performs an important factor. According to industry analytics, even 1 second of site load time can reduce conversion by 7%. Give me one moment in time!! That’s true. Uploading HD images to make it look graphically brilliant is acceptable, but comprising with speed factor isn’t.
- Not Placing Importance on Revisits
The e-commerce sector is highly dynamic. Sometimes customers fill their carts with product and move to the conversion process, but back off at the last moment. Don’t panic. It happens. Most start-ups fail to consider the importance of their shoppers and don’t work in the direction to bring them back for business.
“On average, 98% of e-commerce shoppers leave without converting.” Ad Roll stated in its e-market reports.
Introduce weekly or monthly newsletters and encourage shoppers to subscribe them. It skyrockets’ messages in their mailboxes that lead them in reconversion. Instead of building everything from scratch, setup Facebook or Google retreating pixel.
Take one step at a time. Don’t rush while doing business. The e-commerce sector can bring fruitful results in the long run, but only if you have the patience to properly manage the portal and check every minute detail to avoid unnecessary botheration.