E-commerce is attracting great minds to try their luck. In recent years, many e-commerce ventures have proved successful. Its glow has blindfolded new start-ups, and they end up making horrid mistakes that they should have avoided in the first place. Despite gaining years of experience and acquiring every piece of information, owners think they are ready to break the shell and shine. However, time shows what they have missed.
So if you are running a start-up or it’s in the pipeline process, better to stop avoiding these mistakes.
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First Scaling and Testing Later
What has been observed is; most owners remain in a hurry to launch their e-commerce portal but overlook the importance of testing. They scale websites and think testing can be done later. What? Are you doing that, too? Often, they are stunned by online sales and hope to churn out a large sum of money. However, when they realize this fundamental mistake – it’s too late to hold the situation.
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Offering Discount, but Ignoring its Impact
Often e-commerce companies fantasize about the success of discount coupon ideas. Without doing market research and opting for ground-breaking methodologies, they find themselves amidst failure. Discounting e-commerce is a double-edged sword, and it must be used carefully and efficiently. Even discount-crazy customers don’t return if they smell desperation in offerings. Countless websites have sunk by doing this. Don’t be one among them.
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Overlooking Value of Analytics
Analytics is a key element in determining the success rate and planning for the future. Most businesses don’t set-up Google Analytics account , and it cost them bluntly in the long run. Data is precious, and it can invite fortunes at your door. Don’t underestimate the power of Analytics. Set-up your account asap.
Many times, companies keep consulting one digital marketing agency to another and continue the process until they do not get desired results. Do they get? No. Rather than firing firms, it’s better to integrate proper data and gain insights that can turn the direction of your business.
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Choosing Wrong Ecommerce Platform
Understanding your needs and strengths helps before choosing the right e-commerce platform. Often, owners aren’t tech-savvy and jump to advanced versions that give them problems in the long run. For instance, if you are a beginner, always choose the SaaS platform. If, however, you understand the technology and want a lot of room for customization, Magento, Openkart are your best options.
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Not Doing Mobile Optimization and Speed
Mobiles or handheld devices are becoming more prominent, and within months, it will completely reshape the digital business. Still, there are loads of start-ups who fail to oversee the functioning of their websites on mobile platforms. Again, a lot of people prefer PCs? Agreed. But with the pacing industry is renovating itself, it won’t be the right choice for owners who don’t look for the responsive working of their websites.
Beside Mobile Optimization, speed performs an essential factor. According to industry analytics, even 1 second of site load time can reduce conversion by 7%. Give me one moment in time!! That’s true. Uploading HD images to make it look graphically brilliant is acceptable, but comprising with speed factor isn’t.
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Not Placing Importance on Revisits
The e-commerce sector is highly dynamic. Sometimes customers fill their carts with products and move to the conversion process, but back off at the last moment. Don’t panic. It happens. Most start-ups fail to consider the importance of their shoppers and don’t work in the direction to bring them back for business.
“On average, 98% of e-commerce shoppers leave without converting.” – Ad Roll stated in its e-market reports.
Introduce weekly or monthly newsletters and encourage shoppers to subscribe to them. It skyrockets’ messages in their mailboxes that leads them in re-conversion. Instead of building everything from scratch, setup Facebook or Google retreating pixel.
Conclusion –
Take one step at a time. Don’t rush while in business. The e-commerce sector can bring fruitful results in the long run, but only if you have the patience to properly manage the portal and check every minute detail to avoid unnecessary botheration.