Google Ends Rich Results For data-vocabulary.org

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Have you checked Google’s new announcement yet?

Google has decided to terminate its data-vocabulary.org as schema.org is getting more popularity among site owners.

By April 6, 2020, the webmasters will have to shift their structured data schemas from data-vocabulary.org to schema.org to keep their visibility intact on Google’s rich results, announced on Tuesday.

From January 21 to April 6, the Search Console will send warning messages to the web pages utilizing data-vocabulary.org – enough time for site owners to get prepared for the sunsetting and identify & convert pages with schema.org markup.

A little about structured data

In general, structured data is an organized form of data that search engine crawlers use to crawl the webpage. To represent a particular thing, such as a job posting, an event, or a profile, it needs to be marked up first for the search engine to understand it.

Consequently, Google implemented data-vocabulary.org structured data in 2009, followed by schema.org in 2011 and now, Google’s plan to make schema.org the only standard structured schema is on its way.

The difference

There is not much difference between the two of them, just the format. Both work similarly.

What is more, Schema and Data Vocabulary are not the languages but a mixture of the Microdata, Microformats, and RDFa.

Difference between Data Vocabulary and Schema

schema.org looks like this:

schema Example

data-vocabulary.org looks like this:

data vocabulary example

Why do we bother?

An error message will prompt after April 6, 2020, if your web pages are still structured with data-vocabulary.org. Your previously featured pages on top results will no longer be visible. Your site’s organic appearance will decrease, resulting in decreased potential traffic.

Worry Not! Shifting is Easy

Don’t be distressed about the change as Google has also quoted, “You pages will remain valid for all other purposes.” Converting from data-vocabulary.org to schema.org is as easy as pie.

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