Back in 2009 and 2010, there were a lot of rumors about how Twitter would affect Google rankings. With passing years, speculations have reached to the level where tweets are considered as leading SEO factor to the extent that Google is buying the company. One can easily come across signs that depict the correlation between content performing well over Twitter doing equally good in Google rankings. But, there is no denial in the fact that Google has been facing obstacles in managing the new data created on Twitter.
To be specific, Google had to make use of their bots to crawl the hefty data. Still, only a little portion of the Twitter’s total data could be fetched by Google in its search results. Keeping all the speculations apart, Google and Twitter has finally struck a deal to display all the tweets in Google search results.
More about the Deal
Since its inception, Twitter has been limiting the app’s access to their platform. They even went on to the extent banning apps from their platform even when the apps were popular. These actions made the union of Twitter and Google a far stretched dream. But as per the new deal, Twitter has followed a varied approach towards business. Engineers from both the companies are making efforts to display all the tweets showing up in the Google search results that too as soon as they are published. This clearly states that whatever activity a user is doing over Twitter will have impact upon search engine visibility. You will be surprised to know that the advertising revenue for the deal is zero. Instead, there are speculations that Twitter will be remunerated through data-licensing revenue.
Connecting Your Business to Social Media
Even though most of the businesses these days are relying upon social media marketing at each stage of business, it is actually not that easy to harness the marketing power of these platforms in the best way.
With social media platforms getting complex and established with time, it has become difficult for businesses to find sufficient time and the right resources to dedicate to these social media channels. With developments such as this deal, it will however get easier for the businesses to utilize social media channels for enhancing visibility and marketing.