How to Increase Conversion Rates?

Did you know that influencing your website’s visitors to buy from you can help in gauging your brand’s conversion ability? However, you need to know that it is not an easy feat to achieve! Only the truly great eCommerce companies have been able to do it lately. 

It also means persuading site visitors to take other actions that might lead them to convert in the not-so-distant future. Some of those actions are signing up for the newsletter, starting a free trial or creating a wish list, etc.

There are many factors that determine your true success while running an online store. But very often, conversion rates serve as an important parameter to calculate the conversion rate and understand the site visitor’s interest in your business operations.

In this blog post, you will get to know about one of the biggest KPIs for businesses, which is none other than conversion rate. So, without any further ado, let’s get started!

Why Are Conversion Rates Important?

Conversion rates are quite important for businesses! The reason behind this is that the conversion rates can showcase many facets of business operations, like meeting sales targets, fulfilling customers’ needs, etc. 

Moreover, you need to ask certain questions that could unlock various doors to find your way to the top in terms of getting an impeccable conversion rate. Some of those questions are as follows:-

• How quickly does your site load?
• How swift and reliable is your checkout process?
• Do you offer multiple payment options?
• How easy are your products to find?

These questions may sound simple, but they have the potential to take your business to the pinnacle of success. Moreover, there are other important things to consider when it comes to understanding conversions.

• Do the visitors coming to your site have the budget to buy from you?
• Are you targeting the right market?
• Are the visitors you’re targeting the right ones?
• Are your SEO and Digital Marketing campaigns working effectively?

The Path To a Better Conversion Rate

Increasing organic traffic to your website will only be helpful if the traffic that you’re getting is from your target audience segment. For instance, let’s say you are selling smart watches, but the visiting user isn’t interested in buying your product. In that case, you will not see business conversions, no matter how much the amount of traffic on your site.

It’s hard to pinpoint one factor that majorly influences the conversion rate for any type of business. Conversions consist of many factors, and each one of those factors contributes equally to influence the user to take the necessary action on the website. Google Analytics for your site, however, can give some insights into why you are not having the conversion you expected in the first place.

For example, losing a customer at the checkout page can point to a variety of issues. Some of those issues can be security, payment, or pricing concerns faced by your target audience. On the other side, losing customers can reveal certain important things, like not paying enough attention to the product details or not providing the right product information.

There’s always room for improvement when it comes to conversion rate. Whether it’s 3% or 13%, there’s always a way to implement a better strategy to get a much bigger ROI. In layman’s terms, perfection is a myth, and you can always implement newer ideas to bridge the gap between your products and your customers. So, constantly trying to better your offerings according to the requirements of your target audience can do the trick in terms of boosting your business’s conversion rate significantly. 

Understanding Your Target Audience

“If you’re selling to everyone, you’re selling to no one!” All of us have heard about this amazing concept, but when it comes to implementation, this gets left behind by quite a margin. That’s why finding out and understanding your target audience segment is so important. 

For this purpose, you can create buyer personas for the ideal customers that you want to target. In those buyer personas, you can list out the potential demographics, psychographics, pain points, and motivations of your ideal customers. It will give you a starting point through which you can build upon based on the data you’ll collect from your future customers or existing ones. 

Seamless User Experience(UX)

The better user experience(UX) you have on your website, the higher your conversion rate will be. Even if your website attracts plenty of audience, there’s still no guarantee that they’ll convert into paying customers. The biggest factor that will increase the bounce rate of your website is the poor UX of your site. 

That’s more of the reason why you need to improve the website’s UX by ensuring that your site loads within 3 seconds. Furthermore, you must also get your website optimized for mobile phones. At last, having persuasive call-to-actions(CTAs) is the key to getting the conversion rate you were hoping to get. 

Utilizing Effective A/B Testing Strategies

The practices of boosting your brand’s conversion rate, which you are pretty sure about, will be the ones which will yield the least amount of results. On the other hand, the strategies you thought were not that impactful will take your website’s conversion rate to new heights. 

This phenomenon has been observed across various industries, and that’s where A/B testing comes into the picture. 

By using A/B testing, you can create two versions of the same webpage or brand creatives and show them to different audience segments at the same time. Then, find out which one of the versions performs better and double down on it. 

Conclusion

If you want to become a conversion rate master, you need to keep at it on a constant basis and find out the aspects which none of your competitors are focusing on. It’s not just about getting any kind of traffic on your website, but rather it is about attracting the right type of site traffic that converts as well. 

You need to remember that every tweak, test, and insight will bring you closer to achieving the best conversion rate that your brand will ever get. So, it’s time to grow your business exponentially by fixing your website for one conversion at a time.

Do you want to boost your business’s conversion rate? If your answer is in the affirmative, Kinex Media’s conversion rate experts are here to help you out. We’ve boosted the conversion rate of many of our clients in the past in a compounding manner, and we’ll do so for you. Get in touch with us now, and let’s improve your conversion rate from today onwards!