
Magento Luma to Hyvä Migration | Kinex Media Hyvä Silver Partner
Is your store built with Magento’s Luma, and are you considering switching to a modern solution that could break you free from outdated performance limitations? Hyvä is your answer! It’s a modern Magento theme designed to offer your store better performance and more flexibility. It can turn out to be a game-changer for your store, as it offers a multitude of benefits. In this blog post, we are going to discuss the key benefits of migrating to Hyvä from Luma. Let’s get started!
What is Luma?

Luma is Magento’s default theme. It allows you to create a responsive and customizable foundation for your online store. However, the downside of using Luma is that it relies on traditional technologies like Less, RequireJS, and jQuery. These traditional frameworks are heavy and result in bloated code, which can gradually lead to performance bottlenecks and impact your store by causing downtimes and low page speeds.
Luma has many benefits. It’s free, works with most third-party extensions, and lets you build progressive web apps. However, the fact that it is not optimized for speed makes it less preferable, as speed and performance are critical factors that cannot be compromised.
What is Hyvä?

Hyvä was introduced as a modern solution to overcome the limitations of Magento’s traditional themes. It is an open-source theme built for Magento 2. Hyvä is different from traditional Magento themes because it keeps the same Magento backend but swaps out the old frontend stack for modern tools like Tailwind CSS and Alpine.js. This means you no longer need things like Less, RequireJS, or jQuery, which makes development easier and the site much faster.
By eliminating the use of traditional, heavy code, Hyvä significantly improves page speed, simplifies development, and enhances the overall user experience. Since Hyvä theme is designed with speed as its core focus, one of its main advantages is that it comes fully optimized for performance. It’s built to score highly on Google Core Web Vitals, ensuring a faster and smoother experience for users. Hyvä uses modern frameworks and lightweight scripts, which also means less maintenance and fewer technical issues in the long run.
Advantages of Hyvä
- Hyvä delivers better performance with faster page load times and a perfect score of 100/100 on Google PageSpeed.
- The Hyvä theme comes pre-optimized; it’s designed with a strong focus on Core Web Vitals. It offers visual stability and fast interactivity.
- The Hyvä theme is highly responsive. It performs exceptionally well on mobile devices and is known to improve conversion rates by providing a smooth and consistent user experience.
- Compared to traditional themes, Hyvä is believed to reduce build time by 30% to 50%.
- Its minimalistic approach and use of modern tech frameworks have simplified maintenance and troubleshooting, resulting in lower future costs.
- It also reduces your dependency on external modules, which can significantly cut down costs.
Disadvantages of Hyvä
- The Hyvä theme is not free; it requires a one-time license fee of approximately €1,000.
- Many third-party extensions are not compatible with Hyvä’s architecture, which may require extensive modifications or custom development for integration.
- Existing projects with custom JavaScript features or modules may need to have those components rewritten, which can be time-consuming.
- The main Hyvä theme is a one-time purchase. You pay once, and you get lifetime updates and support. But, if you use Hyvä Checkout or Hyvä Enterprise, you will need to pay annually after the first year to continue receiving updates and support. It’s like a yearly subscription on top of the first payment.
- It does not come with offline features or an app-like feel, like a full Progressive Web App (PWA).
Comparing Luma and Hyvä
As a merchant, you might be wondering which is the better choice between Luma and Hyvä. If you’re currently using Luma, you may be asking yourself whether it’s worth switching to Hyvä, or you might just be exploring your options.
To help you make that decision, here is a breakdown of all the key factors that explain the differences between Luma and Hyvä. This will help you clearly understand which one suits your store’s needs best.
| Feature | Luma | Hyvä |
|---|---|---|
| Cost | Free | Paid (~€1,000) |
| PageSpeed (Mobile) | 30–50 / 100 | 80–100 / 100 |
| LCP (Main Content Load) | 3–5+ seconds | ~2 seconds or less |
| Requests | 200–300+ | 50–70 |
| Page Size | 2–4 MB | Under 1 MB |
| Development | Complex, costly | Simple, cheaper long-term |
| Extensions | Works with most | Many supported, some tweaks |
| Future | Outdated | Modern, future-ready |
| Design / UX | Basic, old look | Clean, modern look |
| Support | Limited | Strong community & updates |
Who Should Consider Migrating to Hyvä?
If your business is facing the following issues, switching to Hyvä might prove to be a good idea:
Stores Facing Performance Issues
A lot of Magento stores using the traditional Luma theme run into performance problems that can really hurt user experience, SEO rankings, and even sales. If you are noticing things like high bounce rates, slow page loads, checkout delays, technical hiccups, or your site not working well on mobile, it might be time to rethink using Luma.
Many of our clients facing these challenges have found a solution by switching to Hyvä. Hyvä is specifically designed to deliver significantly better performance than older Magento themes.
Switching to Hyvä will ensure your site loads faster, responds more quickly to customer interactions, and has fewer backend processes slowing things down. Overall, this means your store will run smoother and your customers will have a much better shopping experience.
Sites Not Heavily Reliant on Unsupported Extensions
If your store has mostly basic features and common extensions, switching to Hyvä will be much easier and even more beneficial. But if your store depends on fancy frontend features like mega menus or layered navigation filters built with old Magento JS frameworks, you might end up needing extensive custom development, which can increase costs.
Typically, when using standard payment gateways like PayPal, shipping methods, or SEO tools, you can proceed with Hyvä easily.
If you are unsure about your needs or dependencies, our expert consultant can guide you and offer practical advice. Book a free consultation now and get expert guidance.
Why Choose Kinex for Your Hyvä Migration?
As a Hyvä Silver Partner, which is a rare and prestigious distinction in the Magento ecosystem, we can guide you every step of the way. Our partnership reflects our industry experience and proven success in Hyvä theme deployment for various projects.
We will help you determine if your Magento store needs an upgrade and if Hyvä is the right choice for you. From the start, we will conduct a thorough pre-migration assessment, including a detailed audit of your site’s performance and extension usage. Next, we assist with licensing and theme acquisition, followed by a backend compatibility check.
Only after these steps will we move forward with Hyvä theme development and customization, ensuring everything aligns perfectly with your needs. With our support, you can confidently launch your upgraded store. That’s our promise!
Ready to upgrade your Magento store with Hyvä? Contact Kinex Media today and get started with a seamless migration.











