Some Lesser Known Facts About Google AdWords

some-lesser-known-facts-about-google-adwords

When we talk about Google AdWords, you can find countless ‘how-to guides’ compiled by technical bloggers. But here we will discuss the lesser-known facts about Google AdWords, which has risen from nearly 350 advertisers in 2000 to millions. 

Read on to learn some important facts about the giant advertising medium- Google AdWords.

  • Google Adwords was first launched as CPM – cost per impression model and later relaunched as an auction model

In 2000, Google came up with the Google AdWords CPM as a cost-per-impression model. At that time, advertisers pay for the monthly service as Google sets up and manages their campaigns. 

Later after two years, in 2002, it was relaunched as CPC – Cost Per Click model. This upgrade was done after realizing that it was not what online advertisers needed. Moreover, with this update, Google competed with other popular advertising platforms.

  • Within a few minutes of the launch, Google AdWords got its first client

Google began Google AdWords by releasing a test. A small group of users can see a small link above the search results saying – “see your ad here.” You won’t believe that within minutes of launching the test, Google AdWords got its first client – “A Live Mail Order Lobster Shop.” 

Although things didn’t go well in the initial stages, they planned to hand it over to the most popular ad business banner of that time – DoubleClick. But in 2000, when the online ad market crashed, Google secured its firm place with its self-service model. 

  • Remarketing helped positively many companies

According to the Google Inside AdWords:

  1. By using remarketing, Yankee Candle Company profited as it has seen an increase in conversions by 600%. This happened when they managed to half the cost-per-conversion after re-engaging shoppers. 
  2. Lenovo PC observed an increase of 20% in sales after remarketing.
  3. With remarketing, etrailer.com observed a double click-through rate at 75% low cost-per-click. 
  • Millions of businesses are advertising on google

Wellesley.edu said that by Spring 2011, Google had 1.2 million businesses advertising on its popular search network. Companies opt to advertise on Google ads because it helps them to stay in the competition. 

Your competitors may be able to leave you behind in the SEO rankings, but you can steal the limelight with the PPC ads. Place strategic bids to let your ads be on the top of other organic ranking websites or businesses. 

  • Top-positioned ads get more clicks in comparison to the side-positioned ads

As per Wellesley.edu, in Google advertising overview, if we compare side-positioned ads with the top, ads displayed at the top get ten times more clicks. So, ad position has a significant impact on improving your revenue. You would be surprised that the top-positioned ad gets 50% more clicks than the one just below it. 

  • Insurance is the most expensive keyword

When we talk about the most expensive keywords, insurance and finance-related keywords topped the chart. It costs $54.91 per click. It is all because of supply or demand. However, if any keyword has a low search volume but the advertiser’s interest is high in it, it will result in increasing the price of every click.

insurance-is-the-most-expensive-keyword

  • Amazon spends a massive amount on Google Ads

In 2011, Amazon spent more than $54 million on Google Ads. Though Amazon is a popular e-commerce platform, people trust more on Google Ads over others. Amazon took this as an advantage and became Google’s leading customer by buying Ads on it to get more customers. 

The budget kept increasing; by 2018, Amazon had spent nearly $22.8 million per month on AdWords. So, this is the success story of Amazon. 

  • Google took down 2.7 billion false ads in 2019

You need to follow the rules when posting on the giant search engine – Google. Any violations can cause you severe damage. In 2019, Google removed and blocked nearly 2.7 billion bad ads regarding face masks during the COVID-19 pandemic. The step was taken to curb the fraudulent behaviour of advertisers violating user rights by taking advantage of crises.

Google made considerable efforts to look into the ads that are not matching the product quality and sell things at a much higher price than the market price. This is self-explanatory: you cannot violate any policies or make any misleading claims. Else you need to be ready to face the consequences.  

  • Google’s huge revenue is from advertising

Google makes billions and millions of revenue annually, which is majorly generated from advertisements. As per Statista, Google generated 209.49 billion U.S. dollars in 2011 through Google Ads. As Google expands its presence, its advertising revenue continues to grow. You will soon see exceptionally high figures in the future.

  • Google AdWords is now Google Ads

Google AdWords, the Google advertising tool, is now famous as Google Ads. Though with the name and logo change, businesses haven’t encountered any significant difference. Moreover, this change proved better for companies that are new in the advertising line. With this modification, new businesses can easily understand Google Ads’ purpose and use it to promote their services.

  • People view paid Google Ads

While browsing the internet, most users do not prefer seeing ads. This is the reason behind the invention of the Google ad blocker. Because of this tool, most advertisers fail to get their ads to reach the audience. But Google Ads are still safe. Approximately 90% of the users prefer to see Google Ads. So Google has made its future much safer in comparison to other advertisers.        

Summing-Up

Google AdWords/Ads accompanies a lot of facts. We have listed some of the important ones above. After knowing all these facts, you might know now how important it is for online businesses. You can also utilize Google Ads to get your business benefitted. 

Use high-quality Google AdWords/Ads to make your business profitable by improving your CTR. Make impressive ads by letting them stand out with images and colours and get remarkable results.

Take your companies or online businesses to a new level with effective Google Ads now!

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