For any online website, getting massive traffic is a dream come true. You must be using an excellent SEO strategy for garnering organic traffic but do you think that is enough for getting the results you are seeking.
Of course not! Traffic garnering is pointless before they put in conversions. That’s why we recommend that anyone of you who has enough traffic will obey those conversion tweaks.
Since the landing page is responsible for turning visitors into loyal customers; here are the top 5 tweaks to follow.
1. Optimize the Fields of Forms
Most of the designers and developers go a step ahead by asking for too many fields in the query form such as name, address, phone number, services interested in etc.
It is worth noting that almost all of your visitors have become too bored to give as many details as possible and will eventually leave the website. If not lazy, they would feel a violation of their privacy and would avoid providing such information.
There are two mortgage companies, for example, A & B. A’s form asks for fields like name, address, telephone number, type of loan, best contact time, email id, mortgage time and credit range etc. On the other hand, B’s form asks only for loan type and the credit range.
Now, think to yourself what the customer will like to do – fill 7-8 fields or just 2 fields? The latter definitely works.
2. Show Your Accomplishments & Social Media Involvement
If the visitor continues to trust you, you will definitely get conversions. You may have come across websites highlighting the media outlets with which they are affiliated or featured along with their accreditations. In general, websites do so to build reliability.
You don’t need to display huge logos, small images of selective platforms would be enough to make the visitors impressed. Nonetheless, you need to ensure that the connections you are suggesting through badges are legitimate. Mentioning someone you are not accredited with, can have a false impression over the visitor.
3. Featuring Customer Reviews & Feedbacks
When you add reviews and suggestions over the website, you will either get control or the user will navigate. All of this eventually depends on how you use the feedback.
In case you just mention feedback without any company owner reference, the visitor will guess they are wrong. The perfect example for authentic feedbacks is where you provide reference to the company name and owner.
Avoid using fake feedback as they are easy to spot and can tarnish the reputation of a website.
4. Make Live Chat Compulsory
If you are looking for ways through which, you can make your website user friendly and interactive, you should incorporate the live chat feature. Live chat helps in gripping the customer by clearing all his doubts at the earliest.
In the absence of live chat, the visitors will have to fill in the contact form, which may seem tedious to many. Some may fear that providing details will give way to the annoying calls from sales reps.
5. Use Tutorial Videos
Tutorial videos are incredibly useful in raising conversions overall. This is because when expounded visually things are easier to understand.
You can add a simple 60 to 90-second video explaining the same thing instead of creating web pages dedicated to the bulk content.
The trick is to create a clever video that grips the audience with creativity, accuracy and the right message.
However, make sure you are creating something that adheres by the quality factor and has professional script, voiceover and graphics.