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Law Firm's SEO Case Study

Creating Trust & Results Through Shared Values

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1.7k Positive Changes in Google Position

About The Client

Kotak Law approached us because their prior agency was not delivering the desired outcomes. We established some lofty goals together to help them climb the ranks and become the #1 'Personal Injury Law Business in Toronto & the GTA'.

Services Offered by Kotak Law:

Disability Law

Kotak Law Disability Lawyers assist clients with claims related to:

  • Long term disability insurance claims
  • Short term disability insurance claims
  • CPP disability claims
  • Critical illness and life insurance claims

Personal Injury Law

Kotak Law Personal Injury Lawyers assist clients with claims resulting from:

  • Car Accidents
  • Motorcycle Accidents
  • Slips & Falls
  • Dog Bites

Kinex Media's Problem Solving Approach

When Kotak Law Firm approached us, it was particularly bothered with 5 Major problems.
We worked considerably hard to find & implement solutions.

Challenges

  • Fallen Ranking Position
  • Terrible Lead Generation
  • Unoptimized Website
  • Content Duplicacy
  • Poor Quality Blogs

Solutions

To improve rankings, we took several measures in account like, we conducted keyword research & fixed many technical issues. Apart from that we specifically focused on enhancing user experience & Images Optimization.

Solutions

We had to be very careful while crafting the lead generation campaign as we knew ‘1 Mistake and all a waste”. It worked as we took the right strategy into account. Our team put painstaking efforts in creating high quality landing pages & featuring real users in marketing. Besides, we ran many email marketing campaigns.

Solutions

We were shocked to see the ‘Optimisation status’ of the website. Not even a single element was in accordance with SEO Guidelines. The entire ‘optimization work’ needed to be carried out from scratch. So we embarked on an optimization journey after we got the website redesigned. Our main focus was to optimise Meta Titles, Meta Descriptions, Alt Tags, URLs & Canonical Tags.

Solutions

Initially Kotak Law Firm’s website had 95% Duplicate Content. We strived hard to get this issue addressed and incorporated following measures in our strategy; Added Canonical link elements to duplicate pages & Created unique content for many web pages from scratch.

Solutions

Publishing high quality blogs is one of the best ways to drive traffic & conversions. But the blogs published at Kotak’s website were extremely poor in quality. They were neither SEO Friendly nor User Friendly. So we improved the quality of blogs by embedding keywords with 2% density & structuring them with headings & subheadings. Aside from that, we added many visual elements in the blogs & articles.

We're Kinex: Your Growth Partner

Trust the Results, not the words!

Here are the real numbers acquired from the successful collaboration with Kotak Law Firm

Before SEO

kotak

After SEO

kotak
  • 121%

    Increase in Organic Traffic

  • 133

    Ranking Keywords

  • 0%

    Increase in Leads

  • 380.066%

    Increase in Organic Traffic

  • 2209

    Ranking Keywords

  • 91.66%

    Increase in Leads

Let's Give Your Business the Attention it Deserves

1.7k Positive Changes in Google Position

By integrating campaign keyword themes into service pages and strategic conversion points on their website, Kotak Law has improved their ranking in Google SERPs by over 1.7 k positions.

The Results

Organic Leads Up by 91.66%

Kotak Law's meteoric rise to the top of search engine result pages has left local competitors wondering what the secret to their SEO success is.

100+ First Place Rankings in Google SERPs

There isn't enough room on this page to show you every single keyword that Kotak Law ranks #1 page for. Suffice to say, they've left their competitors in the dust.

Optimizing The Google Business Profile

Our main aim to set up a GMB profile for Kotak was to list the business location on Google Maps & Local Search Results. Kinex Media felt that Kotak's latest wins must also be published there. Setting up a GMB Profile proved to be a wise decision as it helped Kotak to increase revenue upto 25%.

Law Firms Social Media
kotak

Kinex Media has done great work for our law firm. They've helped us get more website visitors through their effective SEO services. We've seen a significant increase in leads and potential clients as a result. I highly recommend their services to any business looking for online marketing success.

Kotak Law
Kinex + Kotak = Profit-Rocking Union

Kinex + Kotak = Profit-Rocking Union

At our SEO, Agency, we consider ourselves lucky to work with partners like Kotak Law. From Day 1, we have been striving to provide them with the Best Results, and we did it, finally. We thank Kotak Personal Injury Law for trusting us and giving us the desired time to achieve the benefiting results. If you own a law firm and want to enhance online presence, generate qualified leads & increase heavy revenue, get in touch with us today.

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