Will you ever get a second chance to leave the first impression?
Well, we all know the answer is “No.”
When you never get a second chance in the real world, how can it be possible in the digital world? Your first-time visitors land on your landing page via a search engine or social media ads. How much time do you think you have to impress them? Just a fraction of a second! This speaks for itself about how important a landing page is for your website.
Here in this blog, we will discuss everything about designing the best landing page. You can say the complete ABC of an effective or lead generation landing page.
Dig into it to know all ins and outs of creating the best landing pages.
Landing Page
When you want to promote your services or products, Landing Page can be of great help. It acts as a lifeline for your marketing campaign.
When a user downloads a white paper or clicks on an advertisement, a Landing Page appears. It is a stand-alone page, different from your website’s home page and is designed with the focused purpose of generating leads. It lets visitors take some specific action.
You have the liberty to create more than one attention-grabbing landing page to meet your marketing campaign strategy. But you need to go into minute details while creating it. Everything from call-to-action to colour choice, page title, and photo all calls your attention.
The ABC of Landing Page
Here is the detailed infographic by CopyBlogger for you. Take a look to know what includes in an optimized landing page:
Landing Page Types
You can create landing pages in a number of ways to convert your target audience into sales. Here are the different types:
- Squeeze Page
It is like a pop-up that is designed to get the user’s email id in exchange for some offer. Like you can offer them a content update, etc. Once you have an email address, you can pitch them relevant offers or content that improve the chances of converting your leads into permanent customers.
While creating the squeeze page, you need to be very careful. Your Call to action (CTA) button needs to be tempting enough that visitors can’t resist providing their email addresses.
- Lead Capture Page
The design is similar to the squeeze page and is created with the motive of getting more information than an email address. It can be intended to get information about the industry, company size, telephone number, etc.The information asked here is in accordance with the marketing team or page goals. When a customer reaches the page and fills in the details, it shows that they have an interest in your services or products.
- Splash Page
It is designed to redirect customers to the target offers. The splash pages help in improving conversions as visitors won’t be able to access any other page unless they interact on the splash page. These pages show up when someone clicks on the content link or social media. It is an intermediary page between the link and its associated page.
Usually, the splash page asks for language preference and can also ask the visitor to enter their age. It can also show the ad to the visitor if it benefits the publisher.
- Click-Through Landing Page
It provides detailed information regarding a tempting offer. It is to attract visitors to reach the conversion page and make an informed decision to make a purchase.
You need to strategically include appealing features and perks of the products you wish to sell. To convince the visitors, do not forget to include a CTA button.
- 404 Landing PageDespite making your best efforts, your users still get this 404 error once. You can design it thoughtfully by adding a little humour in it to hold your visitors during this unpleasant situation. If you are capable of catching their attention in creative ways, they will feel tempted to take a tour of your website.You can even add a CTA on your 404 landing page.
Despite making your best efforts, your users still get this 404 error once. You can design it thoughtfully by adding a little humour in it to hold your visitors during this unpleasant situation. If you are capable of catching their attention in creative ways, they will feel tempted to take a tour of your website.You can even add a CTA on your 404 landing page.
- Long-form Sales Page
Sometimes, landing pages are also long-form sales pages. Here detailed content is written tactfully and convincingly to generate more leads by convincing visitors to subscribe or purchase your services or goods. Videos, customer testimonials, goods descriptions with discount codes, and CTA’s can be part of this long landing page.
If you are creating a long landing page, utilize it beneficially by answering all the relevant questions that you think a user needs to know before completing the deal.
7. Coming Soon Page
Instead of leaving the page blank, it’s better to include a coming soon landing page to give a better view to your visitors. They will get an idea that the section is in the development phase and will be live soon. You can also add a countdown clock here.
Also, take advantage of getting their email id by adding a CTA to keep them informed when the respective product will be live.
Tips for Creating the Compelling Landing Pages
There is not a single rule to creating a landing page, but you can make it engaging in a number of ways. Here are some tips for you:
- Add a clear, concise, and compelling call to action on each landing page.
- It is a must to create a mobile-friendly landing page.
- Maintaining consistency in your voice, offers, and colours, throughout your landing pages, messages, and branding.
- It is necessary to do testing before making your landing page live.
Final Words
Landing pages are of numerous types. We have listed some of the important types above. You can create one or more landing pages to convert your visitors into customers.
Try the above tips and landing page types after understating the ABC of the landing page. Share your thoughts with us about which type of landing page worked well for you!