There’s more to the business than you can imagine. Apple, Inc. makes expensive iPhones, yet they have sold more than a billion handsets to date. Why? Because they have the substance that no rival company has, and it differentiates them from the rest. Their essence has earned them an avid following that’s hard to separate.
Did you know that company’s brand is its mind, body, and soul? These things define ethos to the clients/customers, employees and stakeholders. Consider the brand as a ship that will guide through all the storms and will safely bring it to the shore. Without the brand, it’s like a traveller who’s lost in Sahara without having knowledge of astronomy to find the direction or doesn’t have any map to find the way.
Let’s talk about why branding is so important and how you can do it in your company.
Brand Building Steps
Branding creates a unique identity of your business, which can demonstrate your creative views, aspirations and achievements. It helps in conveying strength and integrity in your business’ personality and keeps a context in your customers’ minds about the services and products you produce or provide. Colours, themes, pictures and videos contribute to establishing a brand’s identity, which is familiarized to the audience through marketing.
Consider the example of world’s top CEOs and founders: Mark Zuckerberg, Jeff Bezos, Bill Gates, Late Steve Jobs, Satya Nadella, and Sundar Pichai. They often come and address the communities, and speak at different events. They are socially active on different social media platforms and understand the importance of staying visible to maintain the trust of their avid fan following and to add new names to their ever-growing followers’ list.
Start signing up on different social media channels and interact with your industry audience. Let them know that you want to hear their thoughts and are readily available to help them out in any kind of matter related to your offerings. Influence others with your industry knowledge and remain accessible for people to reach you easily.
It is crucial to make your customers feel like they can trust you. Ask yourself, how does it feel when someone turns out to be completely different in real life than what they showed on social media? You will lose all your trust and will not be bothered to listen or care about that person ever again. This happens frequently and many young entrepreneurs commit this blunder and earn hatred instead of praise, love, and support of their audience.
It’s okay if you promote your company every now and then. Every entrepreneur does it, but they don’t push it directly. They talk about the current working operations of their company and how they are benefitting the humankind. When you show your organization to be socially responsible and contribute to the service of the weak areas of the society, people trust you more and interact with your posts.
Brings In Customer Loyalty
Once the customers trust your business, your brand brings in their loyalty as they choose you over the competition. When the customers identify themselves with your creative energy, aims and principles, make it a point to keep the best quality of products and services for them, or else they look for it elsewhere. Well established organizations have a specialty of retaining the confidence of their top investors as well as consumers to ensure the smooth functioning of their firms.
Global brands like Tata and Ford have become timeless because of their broad consumer base, which ranges from the rural folks to the ultra-rich. The unwavering loyalty of these customers is acknowledged and rewarded by the brands in terms of low prices for the best quality of products and services.
The established branding of a business helps in increased morale in its employees as they have more confidence in the security of the business’ aims and ambitions. A motivated employee would generally work more enthusiastically and will be invested cheerfully in his/ her work. Make sure to associate promising rewards with the image of your brand so that the potential employees can also be inspired to do their best for your firm.
Brand building is a continuous process as it demands a lot of time and effort to establish your ideals and vision before you can give a voice to your business. It is a rewarding asset for your organization. With the right tools and ideas, brand building can lead your business to unexplored glory.