Is your website fast enough to keep the visitor interested?

Both refer to how rapidly your website opens, But there is a technical difference between the terms. The speed with which the content of the website loads is referred to as the page speed. It can be defined as one of two ways:

• Page load time – The time in which content is fully displayed.
• Time to the first byte –The time that a browser takes to get the first byte of information from your server.

Core Web Vitals is a measure of the load speed of your entire website.

It is calculated based on the average page speed of a sample of your site’s page views.

Website speed is generally used as a synonym for site speed, and it shows how quickly your website opens? Page speed, website speed, and site speeds are commonly interchangeable terms that impact your website’s rankings and user experience.

It’s not only about the visitors; Google wants it as well. Page speed and SEO are linked, which is why your pages should load quickly. The primary goal of Google is to offer users the most relevant search results. Not only the most relevant content, but the search engines also want to show pages with the best user experience.

Of course! Page speed is a crucial component of a positive user experience; the interface matters too. Easy to read and navigate is what people want. Bounce rate is a signal for Google, which signifies that your website is not doing good; the pages that do not make visitors wait are highly appealing and minimize bounce rate.

The first 3 seconds matter! Visitors want quick answers to their queries, and when your website takes time to load, they eventually move to another website to find the information.

Google keeps an eye on your website, if people frequently switch over to another website, you will see a decline in your rankings, and that’s because Google finds a link between high bounce rate and poor user experience. As a result, it drops your site’s rankings.

Google determines that if visitors don’t stay on your website long enough to read the content, it must not be worth their time. They have no idea that your website could be the best one with excellent content, and they could not experience it due to the slow loading speeds.

The users may not enter your website due to slow loading time, and they won’t even read the valuable content or view the products and services you offer! This emphasizes the importance of page speed.

Google launched its Performance Update in January 2018, stating that mobile speed is now a ranking element. As a result, site speed might affect your desktop and mobile rankings. This means it’s also essential to consider mobile for website speed optimization.

The optimization works the same for mobiles and desktops, so it is vital to keep in mind that the website is mobile friendly and works the similar way as a desktop on smaller screens too!.

Some factors that contribute to slow loading time are listed below:

1. Large and un-optimized Graphics

For a fantastic user experience, it is important to elaborate your content using graphics so that the viewer does not feel bored. For example, when you have a lot to share, it is vital to break it up with some photos, graphics, or videos to maintain the user’s interest.

The leading cause- High-resolution pictures and extra content weighs your website down and makes it load slowly.

So, the question is, How do we maintain an outstanding user experience and also enhance the page loading speed?

The key is optimization of visuals!

Reducing the file size can help, so consider using tools like Kraken.io to compress the graphics. This won’t change the image’s visual size, and it will also make your website load faster.

2. Improper HTML code

Sloppy coding on the back-end of your website will result in slow loading speeds. The HTML code determines how your page is displayed to the visitors when they visit your website. The code consists of various tags that instruct the page on how to function and what to do.

Each page on your website has its own page of code; the more complex is your website becomes, the more complicated the code is. At this time, there are high chances of the code getting disorganized and creating confusion.

To avoid this glitch, ensure everything is adequately referenced and no extra tags. Or else the server will take longer to load, resulting in slow performance of the website.

3. Excessive Re-directs

Another factor is using too many redirects while replacing all the links on your old web page in reference with a new one. Redirects are bits of code placed in your .htaccess file on the server; you can make as many as you need when replacing old pages on your site.

If you have excessive redirects on your page, undoubtedly, the site will refer to the .htaccess file to refer to the links, but it will take time to load. It is the same as loading the site twice as it upturns page load time.

4. Location and performance of the server

Location matters! The far your server, the more time website takes to load. It’s critical to choose the right server place, e.g., If your company is situated in the USA, don’t choose a server in China. You must have a high-quality website hosting provider to reflect good server performance.

Let’s understand the way it works!

• User searches for the URL of the website or visits it by typing your site’s name on search engines like Google.
• The browser addresses your server that the user wants to see your page and asks for the essential information.
• The response will be quick if your server is high quality.

Quality differs on a shared or dedicated server. If you’re on a shared server, you’re sharing server space and traffic with another website. And, if you have access to a dedicated server, rest assured that you are not sharing the space and traffic with another website, so your website will load a lot faster.

If you are worried about the loading speed of your website; Here are some optimistic tools for optimizing the website and improving its loading speed!

1. Google Search Console

Google Search Console is perhaps the best of the best when it comes to free tools to aid you in your website speed optimization practices. It provides you with the necessary data to thoroughly analyze your website’s traffic, evaluate its performance, and receive advice on addressing noticeable concerns.

If you are worried about the loading speed of your website; Here are some optimistic tools for optimizing the website and improving its loading speed!

• Largest Contentful Paint (LCP): LCP metric indicates how long it takes for the page’s primary content to appear once it has started loading.
• First Input Delay (FID): FID measures the time between the first interaction of the user with the page and the time browser takes to respond to that interaction with the web page.
• CLS (Cumulative Layout Shift): CLS is a metric for visual stability or to measure the unexpected move ment of the page.

2. Pingdom

Pingdom has a range of sources when it comes to page optimization. Initially, it offers reports in four different parts. It provides you with information such as a performance rating, the page’s history and analysis, and much more. They also offer recommendations about where you may improve your website.

It allows you to measure your site performance from Dallas, Melbourne, San Jose, and Stockholm, Sweden. This is incredibly helpful if you have clients all over the world.

3. Kinex SEO Audit Tool

We measure to improve; this SEO audit tool tracks your website’s performance report, Our site report alerts you about the issues with your website, so you can learn why it is lagging in SERPs. The information includes the website’s health, crawled pages, page not found, broken links, errors, warnings, notices, and much more.

If your website has low conversions and a high bounce rate – Kinex Media can help! We have various optimization plans which can help you reach the desired goal.

our service plan includes:

One spot contact At Kinex, we believe in keeping things transparent and providing our customers with a dedicated professional to get their answers rather than shifting the client to different sources.

We promise to provide you with the best service with a dedicated person who will be your point of contact for updates on your campaign handling your queries, and much more.

Web development experts

The website speed optimization is not a one-time play. It takes time for the page to develop and reach its best potential. To ensure this, we hire web developers who can help your website grow.

Current server configuration examination

We conduct an audit of the current server configuration to determine what your site requires to be fast. From that, we’ll figure out what needs to be modified to speed up your website.

We offer additional assistance with

• Optimizing Redirects
• Gzip compression
• Combining Javascript and CSS files
• Caching setup or configuration
• Optimizing website/CSS & much more

We’ll be more than happy to assist if you require these services!

Our motto is to provide you with quality work, and our service plan ranges from So, choose the one which fits your pocket.

We are a full-service digital firm that also offers the following services apart from SEO:

• Content marketing
• Email marketing
• Social media marketing
• Pay-per-click advertising
• Voice search optimization
• Competitor Geofencing advertising
• Amazon SEO
• Website design

We agree page speed is undoubtedly very important, but other factors such as content marketing, competitor geofencing and web designing are significant too for your ranking on google.

To achieve more effective results, club the speed optimization with other services and enjoy the turnover!

Get in touch with us to experience the best services. For any queries, don’t hesitate to communicate with us at 647 496 6015 and speak with our professionals!