Timbercreek Case Study
Increasing Engagement By 63% Through Design
- We built their site on a robust, scalable CMS that gives them room to grow without constant rebuilds.
- We made sure their site feels polished and professional, with a layout that’s easy to navigate and built to perform.
- We made sure it’s fully responsive too, so it works smoothly across all devices from desktops to mobile.
Project
Timbercreek
Niche
Real Estate
Industry
Asset Management
Technology
Custom CMS
About Timbercreek
Timbercreek is a top investment company in Canada that helps real estate owners and investors grow their money. They focus on smart financing solutions and offer a comprehensive range of services like from providing property loans to managing investments and offering expert advice.
They already had a website when they approached us, but considering the scale and sophistication of their operations, it was barely doing the job. During our consultation, it became clear that their site wasn’t just outdated, but was completely holding them back. Because the site audit revealed many issues. After walking through the gaps together, Timbercreek laid out four clear expectations they had for us, and these were:
Services
Key Challenges Faced by Timbercreek
Weak Brand Presence
For a company managing such a huge client base and working across global markets, its old website felt underwhelming as it lacked the design sophistication and visual authority expected from an investment leader. Their digital presence just didn’t match the weight of their real-world reputation.
Confusing Navigation
Our analytics revealed high bounce rates and low engagement on their key pages. These were especially the ones related to investment strategies and borrower resources. This meant that their important content was buried deep or split across multiple sections. From a site structure and SEO standpoint, the site wasn’t helping visitors find what they were looking for efficiently.
Hard to Update
The backend was outdated, making even basic content updates demanded lot of time, costs and resources. They told us they had to rely on developers for small changes, which slowed down time-sensitive updates, such as news, fund announcements, or team changes. It created a bottleneck that no growing company can afford.
How did We Provide the Solution?
Redefined Digital Identity
Improved Site Architecture
Responsiveness
Flexibility and Control
Futureproofed their Platform
As institutional investors, brand identity matters greatly to Timbercreek Capital. With the redesign, they were not just expecting a robust website, but a transformation in their brand identity. And we knew the website had a major role to play in that. So we went beyond a visual fix and focused on not just the current aspects but the future needs as well. We made sure their website reflected a professional touch. It highlights the prominent features. And we also made sure the visual copy is to the point and perfectly aligns with the overall branding.
Final Outcomes
Web Design Success:
- +128% increase in traffic to high-intent pages within 90 days
- 3x faster load times across global locations
- Bounce rate on fund overview pages dropped by 47% after improving the layout
- Mobile usage rose by 62%
- Navigation interaction rate improved by 76%, showing stronger engagement with key content flows
- Organic search impressions for niche terms like “structured financing Canada” and “real estate investment loans” increased by 84%
Conversion & Retention:
- Inbound investment inquiries grew by 54%.
- The returning user rate increased by 2.7x.
